The compound annual growth rate of the wastewater treatment chemicals market in Central and Eastern Europe will reach 10.7%

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According to a report released by Frost & Sullivan, a well-known growth consulting firm in the United States, in August 2012, a large number of urban water supply and wastewater treatment plants in Central and Eastern Europe will be put into use in the near future and will increase water treatment capacity. This will eventually drive the relevant water treatment chemicals market.

Municipal water and wastewater treatment chemicals include pH regulators, coagulants, flocculants, disinfectants and scale inhibitors, chemical defoamers and other types of chemicals such as chemicals that control odors, colors, and taste. The largest proportion of this was flocculant, which accounted for 35.9% of the 2010 market income; followed by coagulant, the ratio was 34.8%.

Frost & Sullivan estimates that the urban water supply and wastewater treatment chemicals market in Central and Eastern Europe (including Bulgaria, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia) will grow at a compound annual rate from 2010 to 2017. The rate will reach 10.7%, and market revenue is expected to grow from 300.7 million euros in 2010 to 613.4 million euros in 2017. At the same time, sales will increase rapidly from 605,500 tons in 2010 to 1,053.7 tons in 2017. Due to changes in raw material prices and the emergence of more efficient products, the prices of urban water supply and sewage treatment chemicals will also continue to increase at a rate of 5% to 15% per year.

Frost & Sullivan’s research pointed out that in the years from 2011 to 2017, the driving forces of the urban water supply and wastewater treatment chemicals market in Central and Eastern Europe are mainly the following:

First, legislative pressure. The legal norms, standards and requirements put forward by the EU and some governments tend to make the quality of Central and Eastern European countries equal to those of Western European countries. With the increase of considerations, these requirements have become more and more stringent. Therefore, more high-standard and high-quality water treatment chemicals are needed.

Second, government support. Central and Eastern European countries have invested a large amount of funds to improve the conditions of water quality and drainage, and built some modern urban water supply and sewage treatment plants. In order to establish new and modernized urban water supply and sewage treatment plants, the government plans to provide supportive policies and legal conditions to obtain sufficient financial support.

Third, water-saving energy-saving requirements. In order to reduce the time and energy consumption required for the water treatment process, major manufacturers of water treatment chemicals are investing a lot of money and plans to develop more water-saving and energy-saving treatment solutions. These R&D efforts have strongly promoted the development of the entire market and have also led to the continued growth of more potent chemical demand. In addition, the reuse of water also requires a large number of chemical agents that are more effective and harmless to human health and the environment.

Fourth, the demand for low-cost chemicals. Central and Eastern Europe is a very price-sensitive market, so chemicals that can reduce costs are very promising.

Fifth, the need for capacity expansion in water treatment plants. After 2004, with the rapid growth of water consumption and sewage volume, the demand for water treatment chemicals in the market is also growing rapidly. Urban water and wastewater treatment plants require continuous expansion and therefore require more chemicals. This is the most important driving force at this stage.

At the same time, Frost & Sullivan also pointed out the following inhibitors of market development based on research:

First, bidding is difficult. In Central and Eastern Europe, every decision and every purchase requires tender. The bidding preparation and decision-making process takes a lot of time and manpower, and delays the sales and production of chemicals to a great extent.

Second, the cost of switching to new products is high. In these low-margin areas of water treatment, it is almost impossible to switch between products without additional investment, and the acceptance of new products by Central and Eastern European countries is not high, which greatly restricts the development of the water treatment chemicals market.

Third, price sensitivity is high. The Central and Eastern European markets are highly price-sensitive, and it is therefore difficult to change existing technologies in the low-profit industries such as water treatment by using more expensive and more effective chemicals, which restricts the use of innovative products.

Fourth, the delivery cycle is long. In Central and Eastern Europe, some companies do not have their own production workshops, and dealers often need to order chemicals earlier. In the case of an additional order, the delivery cycle is usually much longer. Therefore, many times buyers choose to buy a supplier or reduce their purchases.

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