Although the western market has also suffered from the cold weather in the automobile market, its huge consumer base and market potential still bring strong appeal to car dealers, attracting dealers to continue to force the western market.
At present, not only Guanghui, Huge, Zhongsheng, Yuntong, Baideli, Huijing, etc. have all set foot in Chengdu, and Hong Kong Hong Auto, Classic Motors, Jianguo Motor and other local car dealers in Chengdu are also actively expanding. In addition, the huge group is also constantly going to the Xinjiang Nuggets, intending to cover the "all Xinjiang"; Jinhengde Automobile Group opened 32 new dealership stores in Sichuan this year. These dealers in the western market are just the tip of the iceberg. Both dealers and automakers are digging deep into this market.
Market pressure dealers have not lost their enthusiasm
In the case of the Chinese auto market experiencing a cold current this year, the western market is also unable to escape bad luck, and the overall growth rate has also dropped sharply. Take the Chengdu market, which is the most representative in the western region, for example. From January to May this year, the Chengdu auto market increased by 8.22% year-on-year. This is no longer the same as last year's single-month sales growth in this market.
In the context of the overall decline in the auto market, auto manufacturers have not relaxed the requirements for dealers to purchase goods. Under this double pressure, the terminal dealers also felt a huge chill. The increase in inventories and the reduction in profits have become a true portrayal of the status quo of many western distributors.
According to a dealer group head, the reporter said: "This year, the national automobile inventory reached a record high. According to incomplete statistics, there are at least three or four million vehicles in the market, and each dealer sells 100 vehicles. In the car, the inventory will increase by 400."
This statement is not sensational. According to the survey data of relevant departments, as of the end of June this year, the inventory of many auto dealers in Chengdu has exceeded the warning line. The inventory coefficient of many dealers has even exceeded the normal coefficient by 1.5, and some brand inventory factors even exceed 3.
Under the weight of inventory, dealers have to cut prices. According to the investigation by the reporter, the BMW 5 Series, X1, X5, X6, Audi Q7, A4L, A6L, Mercedes-Benz GLK, ML and so on, which have been increasing in price from thousands to 10,000 yuan in the Chengdu market, will not only increase the price of the car this year. Even let the promotion.
A Mercedes-Benz brand dealer in Chengdu said: "At present, many of our cars have begun to lose money for sale, which is also a helpless move, otherwise the pressure of more than one billion funds has made us breathless." There are also BMW dealers frankly "At present, we can only wait for the manufacturers to introduce some relief policies, otherwise we will consider not to purchase."
If the luxury brand can still smash the intensity after the price cut, the independent brand will be hurt more seriously in the tide of price cuts. Some media reports said: This year, several independent brand dealers in the Chengdu market have retired.
Although many dealers in the western market are currently facing tremendous pressure, the market still has great appeal.
Take the most representative Chengdu market as an example. Although the growth rate of this market has slowed down this year, it is still higher than the average level of the national automobile market.
Not only that, but the Chengdu market also has huge buying potential. The data shows that from January to July this year, the number of new cars in the Chengdu market was 130,000, which is comparable to the first-tier cities. At the same time, a recent survey by Chengdu ShenBi Data Consulting Co., Ltd. indicates that 27.1% of Chengdu households still have plans to purchase cars in the coming year.
Dealer Group Accelerates Channel Sinking
Faced with the huge potential and attractiveness of the western market, the domestic dealer group has already begun to lay out in the western market according to the impulse to stop investing.
It is understood that at present, many large-scale dealer groups such as Guanghui, Huge and Zhongsheng have placed heavy troops in the western market. Among them, Jianguo Automobile Trade Co., Ltd., one of the top ten auto dealers in China and one of the largest auto dealers in the southwest, has more than 100 sales outlets in Quanchuan. Hong Kong Hongda Automobile, a large distributor group in Chengdu, has represented many popular brands in the Chengdu market. And control the very strong sales ramp.
The development of the western market in the future will continue to be in full swing.
According to the relevant person in charge of Guanghui Group, Guanghui has been developing steadily in the Midwest as a distributor based in the west. "After the acquisition of Shenrong Motor this year, we will make full use of the channels of Shenrong Motor to vigorously develop the post-value chain business of automobile finance, credit, used cars and so on, and improve the profitability of dealers."
As one of the largest dealer groups in China, the huge group is also constantly tapping the potential of the western market. This year, the company set up a Xinjiang branch in Xinjiang and plans to lay a large number of new stores in Xinjiang. The chairman of the group, Pang Qinghua, told reporters: "Our goal is to travel all over Xinjiang."
As the largest US-standard car dealer in Sichuan, Jinhengde Automobile has also expanded significantly in Sichuan this year. According to Li Kaiqi, the company's managing director, “32 dealers have been opened in Sichuan this year and will continue to expand in the future. Sichuan's business, as well as used cars and other businesses will also be rolled out."
These dealers in the western market are just the tip of the iceberg. Some commentators believe that: "With the introduction of the city's limited licensing policies in Beijing and Guangzhou, the potential of the eastern auto market is constantly being explored, and dealers will be heavily deployed in the western market. In the future, this market will become a must for manufacturers and businesses. ."
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