On this side, the car dealers were overwhelmed by the huge inventory, and the manufacturers still delivered a lot. On the other side, the home appliance battle is in full swing, Jingdong, Suning, Gome, Yi Xun, you come and go, the slogan of zero profit shook the sky.
Since the price war can make e-commerce people so crazy, do auto manufacturers need to digest their stocks in this way? Especially for products like Wei Ke, a slight price cut may bring immediate results, but the current consumer market Already very mature, consumers' awareness of micro-car products has been quite thorough, I am afraid that "violent" price reduction promotions are difficult to achieve sales.
From the root cause, the gap between micro-customer products is not so big, regardless of the technical level or product quality. Under such circumstances, only actively seek breakthroughs, and accelerate the development of technology to avoid the occurrence of "cups."
Among them, the best thing to do is probably Hafei. Judging from the products of these years, Hafei's R&D investment is very large, and the cycle of product renewal has been accelerated.
Hafei Automobile seized the “Daweike†wave business opportunity to further optimize the space structure, achieving higher space utilization and improving loading and unloading efficiency. In addition to greater load bearing performance, they also fully optimize the body structure and further reduce the weight of the product itself.
Through a series of efforts, Hafei Automobile has greatly opened the distance from traditional micro-customers. In particular, the M-Tek engine is assembled to further reduce fuel consumption and save fuel costs. Hafei Automobile has achieved a comprehensive leap in product competitiveness through technological innovation.
For a micro-profit product such as Wei Ke, the process of achieving an overall improvement in product performance will increase the cost, but it is a good thing for consumers anyway. When consumers have tasted the sweetness brought by the new technology car, they will let more people enjoy the benefits through word of mouth.
The old saying goes well, it is better to see the effect of advertising. With the comprehensive improvement of product competitiveness, Hafei Automobile has opened up the gap with traditional models through the power of technological innovation. It is also the brand that Hafei Automobile actively seeks to break through to avoid price shopping, and the micro-customer brand will certainly not follow the trend of the wind power supplier model.
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