“This year we conducted two spot checks on small water pump safety projects and key performance indicators. Compared with last year, product quality has improved significantly, but the overall situation is still not optimistic. There are still many problems.†Director of the Industrial Drainage and Irrigation Machinery Product Quality Inspection Center (Shijiazhuang), and Ji Mingzhu, head of the Hebei Province Pump Quality Supervision and Inspection Station, recently opened a session at the 2008 annual meeting of pump quality in Shijiazhuang.
Sampling pass rate is not high
Ji Mingzhu pointed out that from the two market inspections carried out this spring, the qualified rate of product quality sampling is not high, mainly in the following aspects:
First, there are certain problems with the main performance indicators. Some pump flows and heads fail to express the indicators, but there are still individual companies that do not follow the standard requirements, and deliberately raise the main indicators to disrupt the market order.
The second is that there are problems with safety labeling projects. In the course of random inspections of safety-related projects, it was found that grounding measures and unqualified statements were more concentrated.
Ji Mingzhu believes that the main reasons for the above problems are as follows:
First of all, the technical conditions are incomplete. Without sufficient processing and inspection equipment, the problems with the product cannot be discovered in time, and effective measures cannot be taken.
Second, there is not enough knowledge to accurately understand the terms of the standard and there is no strict implementation of the standards. For example, cable lengths, safety warning signs, and safety contents in the user's manual, these items are often the areas where many small companies have problems.
Again, quality management tools are lagging behind and there are more loopholes in management.
Finally, there is a problem of artificial fraud. In order to meet the market demand, increase the competitiveness and artificially increase the main indicators of flow, head and pump efficiency of the users are the most important indicators, leading to failure of the main performance indicators project sampling.
Increase rectification efforts
Judging from the situation of market inspections this year, the overall quality of agricultural submersible pumps is low, the quality awareness of the production companies is poor, the inspection system for the inspection of distribution companies is not perfect, and the discerning ability of consumers is poor. There are widespread short-term behaviors and chaotic organization management. Phenomenon, the distribution companies do not know enough about the technical performance of the products they sell, and they do not achieve the function of checking the goods. In order to obtain temporary benefits, sacrifice quality and reduce price competition, it disrupts the normal market order and damages consumers to a large extent. Interests.
In particular, Hebei Province, as a large agricultural province, has continuously maintained its market demand for agricultural submersible pumps, ranking first in the country. Therefore, agricultural water pumps are widely used as a tool for lifting water and irrigation. Therefore, it is necessary to strengthen market management and supervision.
According to the market characteristics of Hebei Province and the results of this spot check, Ji Mingzhu made the following recommendations:
The first is to increase the intensity of post-processing. We must resolutely investigate and deal with those counterfeit and inferior commodities, impose severe penalties on those illegal businesses, completely eliminate external factors of unfair competition, and maintain a just competition order.
Second, after the completion of spot checks, they must instruct the distributors and manufacturers of unqualified commodities to seriously rectify and carry out follow-up spot checks when appropriate.
The third is to carry out special spot checks of important items such as safety requirements and markings that are not standardized.
Fourth, give full play to the role of industry associations and technology inspection agencies, strengthen the promotion of distribution companies, improve the quality of distribution companies, guide and establish a normal marketing order, and help distribution companies establish and improve the means of sales checks.
Improve the competitiveness of enterprises
"Macroeconomic regulation and control, and the sluggish market have already put tremendous pressure on companies. If we do not improve our competitiveness, we will continue to 'fight' and instead of the market eliminating us, we will eliminate ourselves." Ji Mingzhu said without fear. In response to the question of how to improve the comprehensive competitiveness of enterprises, delegates have put forward their own opinions and suggestions.
Zhang Jianxin, Manager of Pumps Development Co., Ltd., in Zhangzhou City, Hebei Province, believes that improving the competitiveness of a company cannot stop at the word of mouth. It is necessary to start from scratch. As far as Hebei Province is concerned, the pump manufacturers are generally small in scale, and most of the enterprises are still in the form of home-workshop management. Under such circumstances, the quality of products produced by various companies is uneven. Enterprises must survive the price war if they want to survive. The market is dominated by low price competition.
He believes that to improve the core competitiveness of enterprises, we must start from the following aspects: First, establish a provincial pump association or rely on Hebei Pump Quality Inspection Station to coordinate the relationship between production companies and distributors; It is the establishment of two or three big brands that can be called up and the creation of two or three provincial-level sales companies; the third is the commissioned sales model in which the sales company integrates the terminal market; and the fourth is the sales company guarantees the production volume of the company and guarantees The sales price guarantees the company's profitability; Fifth, the separation of sales and production is conducive to the production company to increase technological innovation and product replacement time. At the same time, low-price and disorderly competition can also be avoided. "In fact, this practice has been very mature in the electrical and automotive industries. Why can't the pump industry try it?"
Lu Zhiqiang, director of the Jinzhou Water Pump Plant, said: “From the increase in labor costs, the appreciation of the renminbi, to the limited production of the Olympic Games, to the recent US financial crisis, these seemingly unrelated issues with the pumps have affected the entire pump industry. In the second half of this year, many companies have already felt the winter cold, and I believe that the key to improving the core competitiveness of enterprises is to strictly control the quality.To this end, we urge industry colleagues and suppliers to have a sense of mission. We must have a long-term plan, and we should not fight price wars. As long as we join hands and work together to ensure good quality, it will be impossible for us to be cold in the winter."
Experts give advice and suggestions
In response to the speeches of the delegates, Ji Mingzhu put forward several suggestions on how to improve the core competitiveness of enterprises:
First, adjust the product structure. First of all, it is necessary to study the existing products of enterprises, and to rationally adjust existing products according to the changes in advanced materials science and the level of technology so as to ensure that the technological level of products is synchronized with the development of social science and technology.
Second, increase the research and development of new products and improve the technological level of enterprises. Whenever a new product is mentioned, many companies have a misunderstanding: One step up. The situation of submersible pump sales was relatively good in the early years. Everyone was rushing to the submersible pump. Now we see that the slurry pump market is good and no matter what the capacity is, we have to put on the slurry pump. Actually, the new product is a product that surpasses the existing product. Only the submersible pump series still have many technical issues to be studied. How to improve the power performance index of the pump, increase the head size, improve the efficiency, reduce the power consumption, and use advanced materials, Process, how to produce excellent pump components, which are all new product categories. “We recently conducted a market survey on our submersible pump market and found that all manufacturers’ product structures are the same, have the same appearance, no characteristics, and no innovation. It can be said that whoever stepped out of this stereotyped siege, who will be in the new Won a round of market competition."
Third, we must pay attention to the needs of the rural market and vigorously develop rural consumer products. With the rapid development of new rural construction, the market demand for home-use miniature automatic water supply devices, biogas pumps, domestic sewage pumps, domestic hot water circulating pumps and the like has greatly increased.
Fourth, strengthen the company's modern scientific marketing concept. "The pump can be sold only for the hard truth, and the sold pump is harder to repair!" The simple and popular two words explain the importance of sales and after-sales service. Some people say that Chinese people sell products and foreigners sell brands and services. The pump industry should also learn from foreign advanced models, make more efforts in branding and after-sales service, and do more articles.
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