Not long ago, after accompanying a leader on a visit to a petrochemical park, the author had the opportunity to manage several local chemical companies that were performing well economically. One day, an officer from the local industrial bureau visited another company and, in an effort to save time and distance, took us through the back entrance of the facility. This unexpected route revealed a shocking reality: industrial waste was being dumped haphazardly, environmental protection measures were outdated, and even the public restrooms were in deplorable condition. During the final meeting, the company—unaware that they had been exposed—was criticized and ordered to make urgent improvements.
The author believes that currently, leaders and officials at all levels frequently visit companies for inspections, evaluations, and fieldwork. In most cases, local governments tend to showcase only the most successful and economically efficient enterprises to their superiors. There's nothing inherently wrong with highlighting top-performing companies, but the issue arises when we focus solely on the "front door" of a business—the visible aspects like advanced production lines, brand reputation, market share, and tax contributions. These are the metrics that impress leaders. However, the less glamorous parts, such as wastewater discharge, emissions, and solid waste management—often referred to as the "back door"—are frequently overlooked.
If a company only looks good on the surface but hides serious problems behind the scenes, it becomes a major concern. Some companies do manage to maintain both a clean front and a clean back, but many others don't. They may have strong financial performance, high profits, and solid tax records, yet their environmental practices are far from satisfactory. If senior leaders aren’t aware of these issues, they may only praise the economic achievements without addressing the underlying problems.
This kind of selective attention creates a dangerous situation. A company that focuses only on profit and growth while neglecting safety, environmental responsibility, and public health is not sustainable. On the other hand, if a company has excellent economic results but also has significant environmental violations, it shouldn’t be celebrated—it should be held accountable. Leaders who fail to look beyond the surface risk making poor decisions about the overall health of the region’s economy.
From this perspective, when senior officials or relevant departments visit a company, they must not only examine the "front door" of its economic performance but also take a closer look at the "back door." Only by doing so can they truly understand the company's operations and make informed judgments about its long-term viability and impact on society.
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