In 2013, as the country's economic situation stabilized and slowly picked up, Deutz FAW (Dalian) Diesel Engine Co., Ltd. took advantage of favorable factors, paid close attention to implementation, and united as one, producing a total of 108,000 engines and selling 107,000 engines. (Including 39,000 units of DEUTZ products), the sales revenue was 2.608 billion yuan, and the sales growth rate reached 21.2%, making it the top 3 in the industry. What's more worth mentioning is that in 2013, both Dachai's sales revenue and DEUTZ's product sales hit a record high and achieved net profit. The market share of products increased to 3.04%, and the market share of the industry rose to the eighth place.
Throughout 2013, Dachai has continuously strengthened its marketing and operation capabilities, adjusted its product sales structure, and strengthened its market development and service management. In the field of automotive engines, Dalberger strengthened the promotion and promotion of the liberation of J6L products, and achieved sales of nearly 18,000 units of J6LDEUTZ products throughout the year, an increase of 162% year-on-year. The Liberation Market completed sales of 48,000 units throughout the year, an increase of 38% year-on-year; the light vehicle market completed sales of 38,000 units throughout the year. In the field of industrial engines, the company achieved sales of nearly 18,000 units throughout the year, an increase of 40% year-on-year. The four fields of agricultural machinery, loaders, generator sets, and mining machines achieved rapid development; breakthroughs were also made in the fields of road machinery and air compressors.
At the same time, the company continued to implement the “Quality Leadership†strategy, focusing on key quality tasks, conscientiously implemented the new product development process, and strictly recognized the new product quality; strict process quality control to improve the execution of the manufacturing process; Quality management, carry out quality improvement of suppliers; strengthen quality improvement management, improve quality improvement system response capabilities. All kinds of quality improvement projects have been steadily promoted, product quality levels have been greatly improved, most of the indicators have reached the target value, and some key indicators have achieved the best level in history. Among them, the demand for 1,000 units of DEUTZ trucks and construction machinery products decreased by 66.56% and 57.33% year-on-year, respectively. This was a significant improvement; the zero-kilometer defect rate of DEUTZ products decreased by 55.64% year-on-year, and continued to improve. In addition, the company has also achieved good results in product R&D, project management, manufacturing process management and basic management. At present, the company's national IV investment projects continue to advance, some of the new production line has been put into production capacity, laying a solid foundation for the company's next-step development.
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