·What is the wisdom of car intelligence development?

In the intelligent interviews of several periods, different enterprises have different understandings and explanations on the concept of “smart”, some highlight their leading technologies, some tend to look forward to the trend, and some details relate to the macro of the enterprise. Planning and so on. Recently, when reporters visited Magna, the world's most diversified auto parts supplier, he heard another angle (strategic and tactical) expression of "smart", more precisely the word "smart". Interpretation.
Different cakes with different seasonings “Whether it is intelligent or other innovations, Magna is not only concerned with the development trend of global automobile trends, but also looks at the overall situation, taking into account the specific characteristics and needs of each business area. Such as population distribution, driving habits, preferences for cars, etc. It is like making cakes, different people have different tastes, we will make different styles according to the different tastes of the market, adapt to different countries. The technology trend of automotive intelligence, Frank O'Brien, executive vice president of Magna International, said in an interview with the Geshi reporter.
For example, Mr. O'Brien said that the high speed in Germany is speed-free, and the high-speed in the United States has the idea of ​​speeding up. Therefore, drivers of these countries with higher driving speeds pay more attention to forward-looking images and side-view images. In China, with the acceleration of urbanization, most traffic accidents are not caused by high speed, but by low speed, congestion and some bad driving habits. Therefore, Magna will develop a omni-directional imaging technology in China based on this situation.
Not only in imaging technology, O'Brien said that for China's urbanization process and environmental requirements, Magna will develop a smaller engine in the powertrain, and try to be lightweight in the material selection and product development of the overall product. ......
The scenery is long and should be mentioned in terms of camera technology. O'Brien told reporters that as early as 2001, he predicted that a car would be equipped with seven cameras in the future. Many people think this is a crazy idea because the digital camera is still very Rarely, the camera's cognition and application are limited, but it has been fully confirmed.
Not only O'Brien's personal, Magna's usual market acumen also allows him to predict the huge market prospects of the camera earlier, and put a lot of energy into the development and production of the camera while the mirror is still selling. It is reported that 15 years ago, when Mobileye, the world's leading supplier of intelligent driving assistance systems for automobiles, had not entered commercial profit, Magna began to explore related project cooperation and has been supporting each other. In addition, according to Mr. O'Brien, when he was still in charge of the car mirror business department, he was appointed by the company to apply camera technology to the vehicle. The solution that was explored at that time was to display the information collected by the camera through the endoscope. Rather than being presented in a traditional way through the navigation display. This integrates Magna's visual technology advantages, making it an innovative stand-alone for camera display technology. As a result, Magna's forward-looking strategy has made it one of the world's largest suppliers of automotive cameras.
“Before we were the largest supplier of mirrors, but with the development of the camera, the mirrors will eventually be replaced, but Magna is well prepared regardless of market development,” O'Brien said.
Focus on the vision to promote its strength As the basic executive components of intelligent driving, the technical potential of the camera is being fully explored, Magna is no exception. Utilizing its visual experience and technology, in addition to ensuring a clear vision of the lens in harsh conditions and weather, Magna also expands its driver assistance capabilities based on camera integration.
For example, the EYERIS® electronic vision system, which displays the surroundings of the vehicle in a bird's eye view by processing more than four camera signals in a single picture. In addition to assisted parking, automatic identification of traffic signs, and automatic adjustment of vehicle lighting, the system also provides accurate warning of objects to provide timely warning to the driver or directly intervene in vehicle deceleration to avoid possible collisions, as well as marking lanes. The monitoring provides lane departure warning and will automatically intervene in the control of the vehicle. In 2014, the reversing images and front-view images of the EYERIS? product series have been mass-produced at the Zhangjiagang production base in China.
In addition, Magna has developed a gesture recognition camera system for menu selection, such as using gesture scrolling and wiping for music selection, answering calls and seat adjustments to reduce driver distraction. The camera-based driver detection system can detect the driver's line of sight with high precision over a wide angle range.
In the process of promoting automated driving, O'Brien said that Magna will be carried out in two phases in the future. The first-stage monocular camera system achieves a limited autopilot with a maximum speed of 72kph in traffic congestion. In the second phase, the operating speed will be increased to 120kph, integrating traffic signs and road transformation functions. In the future, the integration of navigation and V2X sensors will be developed to increase the power of automation.
Balance between technological innovation and venture capital The development of imaging technology not only ensures the safety of the vehicle itself, but also promotes the development of the entire intelligent connected traffic. O'Brien said, "When driving in a metropolis, the interconnection between cars is particularly important. We want to drive vehicles to connect with the surrounding vehicles."
At present, Magna has been involved in the research and development of wireless Internet technology, although it is developed in cooperation with third-party companies. O'Brien said that the technology interconnects all vehicles with the foremost vehicles and maintains the same distance between each other, which can reduce the fuel consumption of all vehicles and greatly improve road congestion. The vehicle can be started at the same time and parked in front of the red light. At present, the technology is in place, but to achieve the government's strong support in intelligent traffic management and regulatory support.
“For a big company like Magna, everything is affecting every aspect of our business. Because the market is changing too fast, the social situation is quite complex. You can’t tell which technology will survive for a long time, maybe This technology is attractive in this country, but not in another country. The changes are so fast, the technology is developing very fast, you need to invest a lot of money in the first round and bear the unknown risks. We hope to circumvent this Risk, while ensuring that the most advanced technology can be applied in the first time when there is a large demand in the market, we hope to cooperate with third-party companies to develop and accept more innovative technologies from the outside world.
Grasping the market direction in a timely manner The cautiousness of action is summed up by long-term exploration and lessons. A few years ago, many people worried that oil reserves would be insufficient. So, all car companies are eager to develop electric vehicle technology, Magna is no exception, and even set up a separate electric car subsidiary, focusing on development. Electric vehicle technology. “It seems that, especially in the United States and Canada, the self-supply of oil in the next five to seven years is still sufficient, and new oil drilling technology has been invented to extract oil that was not available in previous technologies. So, our new energy The strategy has been adjusted to a more scientific direction, namely the development of component technology and hybrid technology for transmission systems,” O'Brien said.
The rapid changes in the market are always higher than people expected, and the policy has a far-reaching impact on manufacturing and new technologies. "The impact of government policies on the manufacturing industry generally involves three aspects: technology itself, environmental impact, and data security. As an auto parts company, we will basically sort out these three regulations and develop Technology that meets demand. However, there is an important issue: new technologies are developing faster and faster, and policies and regulations may not be able to keep up with whether they are safe enough or have an impact on the environment.” O'Brien pointed out that “in the past 25 years Magna once tried to persuade the US government to use a convex mirror on the driver's side, but the government believes that the convex mirror image is easily deformed. It can be seen that a small technical government can't pass, and the driverless road can It is conceivable that even if a large amount of funds is invested in research and development, and the research and development proves to be applicable, if there is no certain policy and regulation support, it will only be a happy one, and the losses and risks are naturally borne by the enterprise itself. At this point, it is no wonder that companies are cautious in decision-making.
“Different from other auto markets, China’s market benefits from China’s stable political environment and government’s enlightenment. When it comes to business development, it will be supported by different levels of government, rather than the constraints of the rules. For us, The most important thing in this market is to understand the direction of change and keep up with the changes.” O'Brien told reporters, “We can't do everything for all unknown variables. On the road of car innovation, we chose to focus. In four areas of development: smarter, cleaner, safer, and lighter. In the future, we will categorize different innovations into different pillars of innovation, and then continue to screen to better Quickly adapt to market development and meet the needs of consumers."

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