· Internet carpooling and money-stricken wars, many companies have received huge financing

The carpooling field, which is mainly used for commuting to and from work, has become another vent of "Internet +". From the top companies, they have announced the completion of huge financing ranging from tens of millions to 100 million US dollars. After the merger of the two giants, the two giants joined forces to enter the carpool market, showing the current popularity of the field. When everything is ready, the "burning money" battle in the field of carpooling is close at hand.
Financing boom "We have completed the C round of financing, this round of financing led by Chongde Investment, Yuxin Capital, Yiche.com, IDG and other investment, the scale reached 100 million US dollars, is the highest financing of the current carpooling industry." CEO Song Zhongjie said. He announced the news at a reporter's communication meeting on May 6.
嘀嗒Carpool was established in 2014, which is the third round of financing that was completed in more than a year. Previously, the carpool won the $10 million Series A financing led by IDG, and the $20 million Series B financing led by Easy Car. Song Zhongjie told the new financial reporter that the investors in the first two rounds of financing participated in the third round of financing, showing the confidence of investors. "In Baidu [microblogging] index, App Store downloads, third-party monitoring and other data, the carpool is in the leading position in the industry, covering 13 cities offline, the number of users exceeds 4 million." Song Zhongjie said.
嘀嗒Carpooling is not the only company in the recent carpooling field that announced the completion of financing. Every day, the car was announced on April 10th to receive the C round of financing, led by Baidu, Sequoia Capital and investment. Every day, the car will use the C-round financing to build teams, enhance product user experience and urban promotion, and plan to promote to 60 cities by the end of the year. On the same day, another carpooling company 51 car also announced the acquisition of Baidu led investment, Sequoia Capital and investment in the C round of financing, the scale reached tens of millions of dollars. Previously, 51 used the car to obtain the angel investment of Xiaomi Chairman Lei Jun [microblogging], and then the company has won the A round of financing from the innovation workshop and the B round financing led by Sequoia Capital. Coupled with the micro-carpooling, carpooling, AA carpooling, etc., which have been announced to have been financed before, carpooling apps have already reserved sufficient ammunition through financing.
According to the data of the Entrepreneurship Research Center, as of March 31, 2015, a total of 15 carpooling application companies were financing, with a total investment of about 500 million yuan. The amount of financing announced by the three companies in the carpooling, daily carpooling and 51 car has risen to a new level.
Giants entering the market As a segment of the travel industry, carpooling has long been the world of some entrepreneurial companies. For the giants, first, they have not fully understood the commercial value; second, they have doubts about potential regulations and security risks. However, there are already giants who are eyeing this market. After the two giants in the field of taxis and the quick completion of the merger, they will formally enter the field of carpooling. A section called Drips and Windmills recently appeared in the Drip taxi app.
It is understood that this new section of Didi is still in the stage of recruiting car owners, and will provide online carpooling service after the official launch on June 1. Drip-Dock only got $700 million in financing at the end of last year. After the quick merger, the two giants, Ali and Tencent, stood behind them. This kind of financial strength is no longer comparable to those of previous entrepreneurial companies. At present, the subsidies introduced by Didi Shunfeng include: 20 yuan for the registered owner, 100 yuan for the first order, and 10 yuan for the successful owner. The reward is in the form of a taxi ticket.
In the Internet market, whenever a giant enters a new field, the preferred strategy is to rely on subsidies and other means to fight price wars and increase market share by burning money. The combined drops will enter the carpool market, and it is believed that a new round of subsidy war will be launched in this field.
For the challenge brought by the giants, the carpool co-founder Yang Yang once said that Didi as a giant, after cutting into the carpooling industry, needs to learn and adapt from the aspects of matching technology and product features, which can at least be left to other companies for half a year. The reaction time around.
Song Zhongjie said that the giants such as Didi enter the carpool market, which will accelerate the cultivation of the market and enable more people to recognize this market. "We have been in this market for more than a year. With a certain brand recognition, there are currently 150,000 orders per day. It is not easy for an opponent to surpass us." Song Zhongjie said.
The crowds competed with Didi and the fast two years ago in the field of burning money in the field of fighting is still vivid, such a scene is likely to be staged again in the ascendant carpooling field.
Every day, the CEO of the car, Xiaoguang Long, said in an open letter: After the Spring Festival, he was surprised to find that the field of windmills has become one of the hottest segments in the O2O direction. The idea that was not optimistic at the time has become A big market close to $1 billion.
At present, the carpooling field mainly includes three aspects of strength: one is a carpooling car that loves carpooling, carpooling, and car every day; the other is a foreign-invested giant represented by Uber; the third is the giant from the taxi market. The strength of the three forces will ultimately determine the trend of the industry.
It is worth mentioning that when it comes to the use of huge financing, the recent expressions of various companies are basically the same, mainly focusing on product development, team building and user development. After the "ammunition" was well funded through financing, the carpooling market warned about the drivers and passengers. Who can get more money, who can get more users, who can grasp the opportunity. The industry generally believes that after this round of price wars, the pattern of the carpool market will gradually become clear, and eventually only a few carpool companies will survive.

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