Selling a car is the hard truth. In order to compete for the final market of this year in December, the auto market in Chengdu has already shown its own supernatural powers, showing its own "keeping home skills." â–² Buyout In fact, the buyout operation has so far been a time-tested promotional tool in the Chengdu auto market. From Galle to Jetta to Beverly, almost all high-volume brand cars have tasted their sweetness. Exclusive business, coupled with superior price advantage, has opened up channels for differentiated sales in the era of dealers such as the general homogenization of competition. However, it is of utmost importance that the requirements for the purchase of goods must be marketable, otherwise, if the consumers are not attracted by the first shot, long inventory digestion will cause many car dealers to bear heavy burdens. â–² Pushing new products Since October, the original stagnation of new automobile products seems to be meeting with consumers in November. From the Tianhe, the Excelle hatchback and the hatchback versions of Mazda that have already appeared, to the upcoming Shanghai Volkswagen Touran and the New China Revamp, such a dense wave of new car bombings is to snatch the December market. Although consumers have a process of accepting these new cars, it is believed that their arrival will add vitality to Chengdu’s auto market at the end of the year. â–² Business Concessions Although the price system in the Chengdu market has so far no blatant “spoilerâ€, it is a very common phenomenon that the price is spread down the dealer's front line. The consumers of the telephone consultation usually receive the following words from the dealer: "You come to talk!" What to talk about? Naturally it is profit. Especially at the end of the year, in order to ensure their own sales, businesses will almost always perform some unusual "operations", which is at least profitable for consumers. â–²Mass tactics: “The king’s wife sells melons and sells herself†In order to change such a sales model, car dealers adopted tactics to mobilize the masses. From Changan Suzuki to BMW, they also started another marketing model for those old customers who bought their products—who introduced me to new customers, and I rewarded them. Behind the rich gifts, some consumers who love to be a "matcher" naturally play its role of transmission, help, and bring a lot of "return customers" to dealers. Our reporter Yang Xiaolong
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