In the next five years, the small car market in the United States will rapidly expand. The Paris Motor Show has long since come to an end. The world’s eyes are getting far behind, but the remaining temperature is still there. After the Paris Motor Show, Europe is looking forward to a downturn in the auto market, and the United States is waiting for the arrival of a small car. At the Paris Motor Show, many of the world’s first small models announced their time to enter the US market. The Mercedes-Benz Vision B concept vehicle on display is planned to be marketed in the United States in the form of a Grade B station wagon next year. The Mazda 5, which is shared with Ford Focus and produced on the C1 platform, will be unveiled this time in Europe, and will be available in the US at the end of next year. The BMW 1 Series will be produced at a factory in the United States in 2007, but it will be different from the five hatchback models displayed at the Paris Motor Show; Chevrolet will launch the HHR wagon in the United States next year. In addition, Honda and Ford also said that they will have small cars that are retrofitted in the United States. In addition, other sources indicated that the modified models of the Audi A3, Volvo C30/V30, Daewoo Matiz, and Nissan Cube will also enter the United States. A large number of small cars will soon be listed in the United States. Recently, Robinae, an analyst at CSM Global Consulting, has also made predictions about this trend. He believes that by 2009, small cars will account for 22.4% of U.S. light vehicle sales. By then, the US small car brands (including sub-brands) will reach 65, compared with 41 this year. He also pointed out that in the United States, small cars originally referred to cars and wagons, such as the Ford Focus, Chevrolet Cavalier, and Chrysler PT Cruisers, and now they have added new SUVs such as the Toyota RAV4 and the Honda CR-V. However, in 2003, small models accounted for only 19.7% of light vehicle sales in the United States, and about 3.3 million vehicles. Neglected young consumer groups have always been the United States to the United States as a big, like the feeling of spacious and comfortable car, so that the big car in the US car market "big". So for decades, automakers got used to making cars in the United States, but they didn't care much about small cars and ignored an important market. “The car model has grown in size and the price has gone up. This has caused a break in the manufacturer's product line. The small car market for young people must not be ignored.†American auto industry sources pointed out that the driving force for the growth of small car sales in the future is the first car purchase. 20-something young people. They like to model a stylish and diverse car, and when buying a first car, price is the first factor to consider. In addition, fuel economy is also one of the reasons for the selection of small cars when gas prices rise. The dilemma of price and modeling JD Power's analysts pointed out a misunderstanding of small vehicles in a recent statement: “Manufacturers are exploring product lines to make cars more peculiar and practical, but young families are The US$30,000 car is powerless.†The US CSM survey also showed this signal: There are two camps in the current compact car market: one is the PT Cruiser, Scion xB and Chevrolet HHR represented, strange shapes, fashion Trendy, but sales are extremely volatile; while the other camp's models are popular, they will meet sales expectations. Some market research companies in the United States have come to the conclusion that although small cars are the first choice for young people, they will not hesitate to choose prices between price and style. As a result, some "smart" car manufacturers found a suitable solution. The six stylish Mazda 5 target consumers are those young buyers who are “incapable of spending a lot of moneyâ€. Robert Davies, senior vice president of marketing and products at Mazda North America, once said: “This part of the population does not like traditional economical cars at all. They will never compromise (because of low prices).†Implications, Mazda 5 is It is the best choice for young people. On September 13, Nissan announced a small car strategy in North America: Decided to launch a redesigned Sentra compact car in 2006, and in 2007 launched an improved version of the Cube mini model. Jade Connelly, vice president of sales and marketing for Nissan North America, said in his speech that although Sentra is cheap, it is by no means a powerful weapon to make up for Nissan's product line defects in the US market. “For a long time, price is the most important constraint. Now that we have made progress, the global platform allows us to produce cars that consumers can afford.†“A large number of young buyers will join the consumer camp in the next five years. In the coming years, if there are suitable models to attract them, there will be money for money." Fang Xiaoju
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