Finding the Position of Market and Accelerating the Development of Enterprises

Maoming million-ton ethylene modification and expansion project was completed and put into production immediately. As an important participant in the localization of this engineering equipment, Maoming Gravity Petrochemical Equipment Co., Ltd. developed and produced polypropylene loop reactors, various types of towers, and efficient heat exchangers. Special valves and other important equipment. A medium-sized enterprise that used to produce low-end general-purpose machinery in the past, through the transformation of enterprises, seized the opportunity for importing large-scale high-tech equipment that the petrochemical industry badly needed, and aimed at the core equipment for ethylene production—the ethylene cracker, after a technical breakthrough. We have developed a series of ethylene cracking furnaces with a production capacity of 40,000 to 130,000 tons, and have successively applied them to large ethylene construction projects such as Yanshan Petrochemical, Qilu Petrochemical, Nanhai Petrochemical, and Shanghai Secco. Currently, Maoming Gravity has occupied 80% of the domestic ethylene cracker manufacturing share, plus a new batch of polypropylene loop reactors, high-frequency welded pipe finned tubes, large-casing crystallization tubes, and new vertical heat exchangers The fist product, Maoming Gravity fully tasted the sweetness of respecting the market and identifying the market positioning.

The localization of major petrochemical equipment such as ethylene, coal chemical, etc., must be cooked using the world’s advanced technology. Naturally, if you want to share this piece of cake, you have to really fight the real skills and see who can provide the most advanced and practical products and the most convenient and thoughtful service. For this, most of us have been able to accept it, but there is also an ideological misunderstanding that is to excessively seek for perfection, and despise the refinement of the essence, speciality, and superiority. The author believes that strong is the premise of survival and capital, big is the taste and realm of life, the two can not be reversed, there is no strong foundation, is puffiness, is edema, sooner or later to cross. Businesses can make a big business, they can be big and strong, and they can be perfect. However, in a big environment where there is too much food and the environment is strong, like a developing country like us, who must come from behind, like us. Most small and medium-sized enterprises, still young and young, have a shallow foundation. Can we imagine that such good luck will easily come to our heads? Of course not, it is down to earth, starting from their own strengths and strengths, first become a strong player in a small industry.

Enterprises must be strong, first and foremost is to find the market positioning. Positioning is an important part of the strategy. Wrong tactics can also make up for it. If the strategy is wrong, it is completely misguided. Finding the market position is nothing more than two things: There is still no room for growth in this industry, and how much space there is; whether or not you have the foundation and advantages in this industry. After clarifying these two issues, we can make a rough judgment by choosing between advances and withdrawals. As regards the industry and the product itself, it is secondary, and small screws and seals can also be a lucrative industry. The more proprietary and sophisticated the product, the more profitable it is. For the domestic petrochemical equipment manufacturing enterprises, especially the large number of small and medium-sized enterprises, they can't enjoy the country's policy support, and there is no market monopoly of the competitive advantage, undoubtedly the entire industry's "grassroots" class. In order to survive, these companies must develop their own precise market position, determine their position in the petrochemical equipment industry chain, target the international advanced level, accelerate the pace of R&D, and form their own core competitiveness and leading products as soon as possible.

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