Recently, Michelin once again topped the list of China's auto tire industry C-BPI (China Brand Power Index, C-BPI) brand strength in 2014. This selection was initiated by the Ministry of Industry and Information Technology and the China Enterprise Brand Research Center and its directly affiliated research and consulting institutions. This is the third year that Michelin has won this honor.
The C-BPI, which was first launched in 2011, has entered its fourth year. As a continuous annual survey project, C-BPI is the first domestic research conducted on industry categories. It conducts independent and unbiased analysis based on feedback from consumers on products or services used or owned. The Brand Power Index, which is a consumer buying behavior, is also one of the brand evaluation systems that consumers and businesses trust. This year, Michelin has won high recognition from the market with its excellent brand image and good consumer reputation.
According to third-party statistics, Michelin's brand value has reached 4.65 billion US dollars, ranking 15th among the "100 Most Reputed Companies". "Mr. Michelin Tire" is not only a demeanor, but also a household name, but also a bridge to stimulate the public's emotional resonance with the Michelin brand. In China, Michelin's brand recognition is also as high as 90%, and it is not inferior to Michelin's recognition in France and Europe. Mr. Philippe Verneuil, President of Michelin (China) Investment Co., Ltd., said, "The ability to achieve such high brand awareness in the Chinese market is the best embodiment of Michelin's continuous innovation and positive response to the Chinese market. The efforts of a Michelin Chinese employee."
In order to further adhere to the century-old corporate brand culture and mission, Michelin has been carrying out a wealth of activities in China to improve the sustainable mobility of goods and humans. At the just-concluded 2014 Michelin Bibendum Challenge, Michelin once again gathered all the stakeholders in the transportation sector to find sustainable transportation solutions through various forms of activities such as technical testing, rally, and forums. To fulfill its long-term commitment to the Chinese market in an effective manner. In 2004 and 2007, the third will bring China to the Bibendum Challenge, which aims to achieve clean, safe, convenient, smooth and economical transportation, and will promote the sustainable development of mobility. The idea is put into practice.
Since the establishment of the first representative office in mainland China in 1989, Michelin has been in China for 25 years, with more than 7,500 employees, four factories in Shenyang and Shanghai, a research and development center in Shanghai, and a national establishment. 8 regional sales offices. Since entering the Chinese market, Michelin has been committed to research, development, production, promotion and sales of innovative, high-quality products to meet the special needs of Chinese consumers; in addition, it has launched maps and travel guides for the majority of travellers and excellent cars. Aftermarket services; at the same time, we are active in the community and continue to raise public awareness of road safety and environmental protection through public education programs.
As a global leader in the tire industry, Michelin is a trusted partner for Chinese consumers. With a speed above the market average, Michelin will take root and deepen the Chinese market, with a consistent brand power to help promote sustainable mobility in China. Progress and grow together with Chinese society.
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