Jaguar Land Rover wants to complain about Landwind X7 cottage

According to British media reports, Jaguar Land Rover CEO Ralf Speth recently stated that given that China’s Landwind X7 imitates Land Rover’s Range Rover Aurora and is suspected of infringing intellectual property rights, it will complain to Chinese authorities.

Last week, the 12th Guangzhou Car Launched, Landwind Auto exhibited the Landwind X7 (Surface Wind X7) SUV. Its appearance is similar to that of the popular Land Rover Range Rover Aurora. Domestic and foreign media have focused on the “Ark of the Mountain”.

The British media compared the two vehicles, with the retail price of Aurora equivalent to 40,000 pounds, while the Landwind X7 was only 14,000 pounds. Landwind X7 is equipped with a 2.0-liter turbocharged four-cylinder engine, 188 horsepower, 184 pound-feet of torque, and a 6-speed manual or 8-speed automatic transmission.

During the Guangzhou Auto Show, Schweder told Autocar and other media: “The fact that the 'shanzhai behavior' in China continues to occur is regrettable. The basic principle is that this should not happen; intellectual property is owned by Jaguar Land Rover if you destroy intellectual property rights , then it also violates the global applicable international regulations."

Schweed also said that he would negotiate countermeasures with Chery: "As a company, we are investing heavily in China's joint venture Chery. This commitment is based on a clear business plan that allows us to reach sales targets at a definite price. Any damage to us The potential profit behavior will affect the integrity of the plan.I will discuss with the company executives and negotiate with Chery partners to find a solution.I can't imagine that Chinese officials will be pleased to face the situation that the country’s reputation is being reduced. The situation we see today is not correct."

China's car companies have a long history of “shanzhai” or imitations. To Lufeng, they had previously launched the Landwind CV9, which is similar in appearance to Opel/Vauxhall Frontera. The Frontera models have already stopped selling due to poor performance in Euro NCAP, the new European car crash test.