Yang Hanlin: C2B "Internet + Heavy Truck" Development Direction


During the China Internet + Heavy Truck Development Summit, the reporter interviewed Yang Hanlin, general manager of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd.

Yang Hanlin believes that China’s heavy-duty industry is prosperous. China’s heavy-duty truck companies should now improve their connotation quality, shifting from quantitative-scale extensive development approaches to quality-benefit connotation-based development approaches, and focusing on price competition to enhance product life cycle. The cost improvement ability is the main change, from the role of manufacturer to the role of transport plan provider, from the simple pursuit of low-cost product development to safe, reliable, high-efficiency, environmental protection and intelligent direction, to build a world-class Chinese heavy truck brand, to realize the car Strong country dream.


The "+" of the "Jestar" car networking system

Reporter: What car-connected products are currently available at SAIC Iveco Hongyan?

Yang Hanlin: At this year's Shanghai Auto Show, SAIC Iveco Hongyan released the “Gen-star” car networking system that has been brewing for a long time and based on European technology and the actual needs of Chinese users. "Jie Shida" is not simply equating car networking with the "car navigation + call center", but with the "Internet +" as the driving force, taking the lead in using the "car networking +" development concept, in the mature vehicle information, Based on the intelligent technology, a car networking system that integrates the Chinese and foreign Internet of things technology is introduced to achieve full interconnection of “people and car”, “vehicle and car”, “vehicle and society”, and “vehicle and cargo”. Dealers provide more value-added services.

Jieshida includes four major service contents: vehicle networking + vehicle life, vehicle service, vehicle management, and vehicle finance. Among them, the "car life" provides owners with a new car life, so that transport journey is no longer boring; "car service" with the help of large platforms, cloud data, through a scientific maintenance plan to make vehicle maintenance more standardized, worry and effort, remote fault diagnosis, Real-time detection and vehicle condition information provide help for the owner to deal with emergencies, and automatic or manual alarm assistance after the accident makes the rescue center obtain more comprehensive information; “car management” can carry out driving route planning, regional offset alarm, and position management tracking. Intelligent, detailed, and standardized vehicle operation and management through report customization; real-time fuel consumption monitoring and fuel consumption data analysis help improve driver's operation behavior and realize optimal cost; new “car finance” can help users understand vehicle departure time, on-the-spot condition, and arrival Time and so on, the loan officer credit information will be informed of the investigation, as well as prompt repayment reminders, arrears notification and other functions.

Vehicle networking will change the profit model of car prices <br> <br> Reporter: Internet + heavy truck industry will have what effect?

Yang Hanlin: “Internet+” is a platform. Internet+heavy cards are more of a mobile internet technology. Vehicle systems can be considered as a large mobile terminal. The difference is that the on-board system connects the vehicle, the driver and the road, and makes the vehicle more efficient through the on-board system. With the development of car networking technology, the increase in the efficiency of vehicle operations means that the demand for vehicles will decrease, and car sales will decline, which is not necessarily a good thing for car companies. However, for companies, they must think about how to consume less social resources and create more value for society.

From the perspective of industry development, sales growth will not be the norm, and business models and the profit model of the entire industry chain will need to be changed. In the future, the solutions provided to users will be more intelligent, and the services needed by the owners after they purchase vehicles will be profitable points.

Internet + technology and a user pushes the heavy truck
<br> <br> reporters: "Internet + heavy truck" is the trend, how to do this addition?

Yang Hanlin: How to add “Internet + Heavy Trucks”, just add the concept of Internet to heavy trucks, or apply many Internet practices to heavy trucks in the market? The enterprises that do more now may be adding this Internet technology to vehicles. However, there are still many places worthy of discussion from the point of view of "Internet + heavy trucks."

In the past few decades, what kind of products a company’s products users received were accepted. It is now possible to learn from the millet model and adopt the C2B model. The customer hopes that this car is what, through the Internet platform to tell manufacturers, for example, what type of car I want to make, what kind of air conditioning in the cab, my daily job requirements for the vehicle, the company according to customer needs Manufacturing products. I think that realizing C2B custom heavy trucks is the “Internet+” that the entire industry really wants to pursue.

Only when the Internet technology is very popular, it is possible for car companies to achieve C2B's "Internet + Heavy Trucking." However, only Internet technology will not work. Mature users are an important force to promote product development. Users need to understand the truck and understand the configuration of the truck, such as the truck's powertrain. With the help of Internet technology, users can more clearly, objectively and timely communicate their needs for vehicles.

The intelligence of the car is still relatively high. In essence, a car is a robot or a smart machine. The products that are built on the basis of fully understanding and analyzing the needs of users will be closer to the needs of users and more able to keep up with Internet thinking. I believe that whoever does this in our heavy truck business will belong to the future.

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