·What is the cause of stirring the imported car market?

"Imported Mitsubishi this year to complete double-digit growth, this is a more challenging goal, but we still have the confidence to complete." Recently, Mitsubishi Motors sales company general manager Yusuke Mizuno said in an interview.
For Mitsubishi imported cars, 2014 is a bumper year: Outlander and Pajero's total number of cards is about 20,000 units, an increase of 68.9%. In the case that the growth of the entire imported SUV market was not optimistic last year, the overall growth rate of imported SUVs was 12.7%, which was a contrarian growth.
In 2014, China's imported car market seemed to have passed the peak of the mountain. Although it is still above the surface level, the decline in sales growth has become an indisputable fact.
In 2015, all enterprises that sell imported cars in China will directly face the situation that the supply of imported cars exceeds demand. In this chaos, how to settle down and pursue more market share is the ultimate goal of this year's car companies.
No matter how the imported car market will change in 2015, no matter what kind of tricks the company has to deal with, and not based on the product, everything is empty talk. The performance of the company in the SUV market will also determine the brand's position in the Chinese imported car market in the future.
The performance of Mitsubishi imported cars has been relatively stable. This year, Mitsubishi faced a large demand for SUV models in the domestic market. In order to grab more market share, it continued to put Pajero and Outlander in the domestic market.
However, although the growth of the SUV market is very large, but imported Mitsubishi is subject to brand awareness, inadequate channels and other reasons, it will face many challenges, how to speed up the introduction of products, how to make marketing more suitable for consumers Demand, and how the channel can survive healthy and steady, is a topic that needs to be studied by the company.
In general, due to the deep heritage of Mitsubishi, consumers' awareness of the brand name of imported Mitsubishi is gradually increasing, and from the perspective of sales for many years, sales volume has been continuously boosted, and the situation is considerable. Coupled with the continuous enrichment of product lines, the continuous upgrading of the marketing system, and subtly occupying market segments, and using the digital ecosystem to enhance the competitiveness of the overall system, the future development of Mitsubishi can be said to be worth looking forward to.
As one of the three pillars of Mitsubishi Motors, the imported car business is experiencing an alarming increase in sales volume. At the same time, Mitsubishi Motors is gradually increasing its investment in new products.

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