Weichai Power Ranked in the “Haodao Lushang” Brand List

On July 6, 2017, the Shandong Province's first edition of the “Haodao Lushang” brand image publication ceremony was held in Jinan. 110 companies such as Weichai Power , Haier, Hisense, and Tsingtao Brewery topped the list.

Weichai Power, one of the representatives of 10 companies, participated in the awards. Wang Yong, Secretary of Weichai Power Party Committee, shared the theme of “culture” and shared the core culture of Weichai’s “community for responsibility and communication” in international operations, and collaborated with overseas subsidiaries to integrate the Weichai family. Promoting business integration through cultural integration has not only improved Weichai's ability to operate internationally, but also demonstrated Weichai's unique “gentry” culture and brand spirit as a new era.

The “Haodao Lushang” tree-planting initiative was initiated by more than 50 departments and units including the Shandong Provincial Party Committee Propaganda Department and the Shandong Provincial Development and Reform Commission, aiming at creating units at the provincial, municipal, and county (city, district) levels. The "Haodao Lushang" brand III Cascade Information System was selected as the platform to select "Haodao Lushang" brand image on the list of companies, to display and promote a batch of law-abiding businesses, human-centered management, social responsibility and innovative corporate culture The outstanding companies that have made outstanding achievements will create new Lushang cultural brands with Chinese characteristics, Qilu style and characteristics of the times.

Weichai insists on "going out" development strategy

As a well-known brand, Weichai insists on the “going out” strategy and builds a lineup of luxurious brand matrixes through a two-wheel drive of capital + products. Cultural conflict is an unavoidable hurdle in the management of international brands. Wang Yong used the French Baudouin company as an example to explain that the Baudouin company was reorganized by Weichai in 2009. The company’s trade union’s attitude towards Weichai changed from opposition to full cooperation, demonstrating Weichai’s “harmony and difference”. "The big pattern. At the same time, the core concept of Weichai's “responsibility, communication, and tolerance” has also been recognized by overseas companies, and “WE ARE ONE” has become the consensus of all foreign writers.

The integration of culture has led to the integration of business. As Weichai chairman Tan Xuguang said: "Chinese companies respond to the 'Belt and Road' strategy and go out of the country. It is neither simple to acquire a factory or buy a technology. It is not a malicious acquisition and a corporate culture eliminates another. Corporate culture, but through industrial synergy, complementary advantages, and common prosperity. To achieve industrial synergy, we must first achieve the integration of people, the integration of culture."

Gold Brand Chain - Weichai Power + Fast + Truck Heavy Trucks

Weichai's business territory spans Europe, Asia and the United States. In addition to the gold brand chain of China's commercial vehicle industry, Weichai Power + Fast + Shaanqi Heavy Truck, many of its brands are top or advanced brands in the world. Weichai has expanded its brand base. The influence and discourse power in various fields.

Business operations are cultural operations. Through cultural integration, a “new Weichai culture” is being formed, which will inject momentum into Weichai’s global brand matrix. With cultural strength escorting, brand synergy has been rapidly released in this brand matrix, which is driving the continuous, rapid and healthy development of Weichai.

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