In 2003, Guilin Rubber Machinery Factory was selected as a pilot unit for national enterprise innovation and patent development. The following year, in 2004, it was honored with the title of State-Level Enterprise Technology Center. By 2006, the factory had gained international recognition when "European Rubber Magazine," a leading global publication in the rubber industry, ranked it seventh among the world's top rubber machinery manufacturers. These achievements represent just a small portion of the accolades the company has received over the past few years.
Despite these honors, the growth of the company has been equally impressive. Over three years, its production scale expanded from nearly 100 million RMB to over 500 million RMB. It became the largest vulcanizer manufacturer globally and secured a place among the world’s top ten rubber machinery companies. Several of its products were included in the national science and technology revitalization trade project, and ten of them were listed in the national major new product plan. With nearly 50 patents to its name, the secret behind Guilin Rubber Machinery Factory’s rapid rise is clear: innovation.
Employing innovation as the foundation for sustainable growth, the company has focused on building a strong talent pool. In a competitive market where foreign firms and private enterprises offer high salaries and flexible employment models, Guilin Rubber Machinery Factory restructured its traditional state-owned enterprise approach. It treated talent development as a systematic initiative. The company introduced a merit-based selection system, allowing employees to vote on middle-level appointments and key positions. Training programs combined structured learning with practical experience, fostering a culture that values both knowledge and performance. Staff rotation programs ensured continuous learning, while high-risk, high-reward policies motivated leadership and project managers to excel.
Product innovation has also played a crucial role in enhancing competitiveness. The company positioned itself as a leader in tire vulcanizing machines, developing precise and high-value-added equipment. It now offers vulcanizers in various sizes, from 1050 to 3,000, meeting customer demands efficiently. This progress has transformed the company from a passive player in the market to a proactive innovator. In 2004, it achieved the first step of its five-year development plan by introducing China’s first-class vulcanizing press. Today, its products match international standards and are recognized globally. The factory has also diversified into other rubber machinery, including radial tire production systems. Quality remains a priority, with global sourcing and advanced PDM (Product Data Management) systems ensuring zero defects in design.
Marketing innovation has further fueled the company’s growth. By establishing a customer resource system and integrating marketing, sales, and after-sales services, the factory shifted from traditional selling methods to a more comprehensive, global strategy. It employed Chinese-American managers to expand into international markets and set up service networks in the U.S., Europe, and Japan. Its success with Michelin, the world’s largest tire company, marked a breakthrough in exporting hydraulic vulcanizers. The plant now supplies over 100 units to Michelin in France and has become a long-term partner. Its vulcanizing machines have passed TUV certification, enabling entry into the European market. As of 2005, the factory had exported nearly 400 vulcanizers, earning over 50 million USD in foreign exchange. In 2006, export orders reached 16 million USD, making exports account for one-third of annual revenue. Through innovation in all areas—people, products, and marketing—Guilin Rubber Machinery Factory continues to grow and lead in the global rubber machinery industry.
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