At the China Heavy-Duty Truck Group Co., Ltd. 2007 Business Conference held on December 18th, China National Heavy Duty Truck Group Chairman Ma Chung-chieh stated loudly that it would take three years to build China National Heavy Duty Truck as a national heavy truck banner and become a world heavy truck. Go ahead.
"Since 2007, we will make use of three years to achieve a qualitative leap in the development of China National Heavy Duty Truck. We will build China National Heavy Duty Truck as the banner of national heavy trucks, truly realize the hope of Chairman Wu Bangguo, and build China National Heavy Duty Truck Group to become It is an irreplaceable heavy-duty vehicle base that is well-known in the world and other domestic enterprises," said Ma Chunji.
The new year has important significance for China National Heavy Duty Truck. The upcoming 2007 will be a turning point in the transformation of China National Heavy Duty Trucks to a qualitative change since the reform and reorganization, and it will also be a key year for the Group to achieve a grand blueprint.
80,000 targets for next year
According to Ma Chunji, in 2006, China's heavy-duty truck industry grew steadily. China National Heavy Duty Truck achieved a rapid increase in market share at a rate much higher than the growth rate of the industry. By the end of November, the share has reached 21%. Heavy-duty production and sales are expected throughout the year. The automobile will exceed 60,000 vehicles, realize sales revenue of 21 billion yuan, profits and taxes of more than 2 billion yuan, export earnings of more than 200 million U.S. dollars, and all business indicators will hit record highs.
In 2007, based on the production and sales of 60,000 vehicles this year, China National Heavy Duty Truck Group will realize the goal of producing and selling 80,000 heavy-duty vehicles and 100,000 engines, 10,000 vehicles, and 300 million U.S. dollars in exports.
Ma Chunji analyzed the heavy-duty commercial vehicle market next year and believed that the overall environment is beneficial: Next year is the last year of the current government term, and is the first year after China’s five-year transition period after China’s accession to the WTO. It is also the Party’s tenth. A key year for the building of a harmonious socialist society was proposed at the Sixth Central Committee of the Sixth Central Committee. By then, the national economy will continue to develop steadily and GDP growth will remain at more than 8%. The construction of new rural areas gestates huge business opportunities and the most promising rural market is starting. The pace of urbanization is accelerating, transportation and urban infrastructure construction. Large scale; a large number of key projects represented by the Olympic project have entered the construction peak, and the total volume of logistics transportation has steadily increased; heavy trucks that have played an important role in the national economic construction are still entering the update period. ... All this not only opens up a broad development prospect for the heavy-duty auto industry, but also strongly promotes the adjustment of the heavy-duty auto product structure. Efficient, safe and fuel-efficient have become the development direction. The rapid growth of heavy-duty, high-tonnage, heavy-duty vehicles indicates that the "real time for heavy trucks" is coming on this vast expanse of land in China. At the same time, China’s heavy-duty trucks, with their comparative advantages formed by their cost-effectiveness, have a huge potential for development as they ride the international market.
Ma Chunji said: “From the beginning of reform and reorganization, we will produce thousands of cars each year, and this year’s production and sales will reach 60,000 units. Production and sales volume will increase by 12.5 times, market share will increase by 5 times, and total assets will increase by 3.6 times. In terms of quality and quality, six years ago and today are no longer comparable. In the past six years, Sinotruk's development trajectory combined with the favorable environment conducive to the development of heavy-duty vehicles, I think we have no problem in reaching the goals for the next year."
Build a steel marketing network
The sales elites of the United Nations and foreign heavy trucks and jointly building the steel marketing network are the most important tasks for China National Heavy Duty Truck Group in the next year.
At the end of this year, Sinotruk underwent drastic changes in the internal marketing structure of the group. In the face of the domestic market, the Group established a sales company for China National Heavy Duty Truck Co., Ltd., through the change of the mechanism, to strengthen marketing efforts; in the face of the international market, Shandong Import and Export Co., Ltd., Jinan Hong Kong and China Co., Ltd., West Asia Export Department, and the North have been established. The Export Department, the African Export Department, and the Component Export Department have expanded their import and export companies from one to six, and sales teams abroad have grown rapidly.
At present, China National Heavy Duty Truck Sales Company has built a large sales service network consisting of more than 600 distribution units, more than 800 maintenance service stations, nearly 100 4S stores, and more than 30 accessories center libraries.
How to strengthen the management of this huge team to make it more combative and cohesive, has a direct bearing on the strength of Sinotruk's core competitiveness and whether Sinotruk can grow bigger and stronger quickly. To this end, China National Heavy Duty Truck decided to further increase investment in network construction in 2007. On the one hand, it strengthened the strengthening and construction of the community of interest. On the one hand, it began to introduce corporate culture construction into the sales system, and increased investment in emotional and cultural aspects. , Build a steel network with cohesiveness and strong combat effectiveness, and establish a domestic first-class sales network with international standards that has industry exemplary significance.
Product quality goes up again
With the principle of “Building Outstanding Products with Characters, Contributing to Society with Quality†as the company's values, CNHTC, in line with the principle of being responsible to society, responsible to users, and maximizing value for users, is being announced at the business conference. In 2007, the product assembly technology was comprehensively improved and the product quality was greatly improved.
Compared with the international advanced level, China's heavy-duty trucks are the biggest problem in terms of product quality, especially product reliability and stability. Due to the high initial failure rate, the same tonnage products were produced, and domestic heavy trucks accounted for only one third of the price of similar foreign products. Wei Zhihai, deputy general manager of China National Heavy Duty Trucks' import and export business, said that compared with the international advanced level, China National Heavy Duty Truck still has a gap of about five years. To revitalize national heavy trucks and make strides into the international market, the improvement of product quality is imperative. After long-term scientific research and experiments, Sinotruk continuously absorbs and absorbs advanced foreign technologies under the impetus of international cooperation. With a focus on improving product reliability and energy-saving, China National Heavy Duty Truck has decided to renew its product quality to a new level. The series of products has undergone large-scale and all-around quality improvement and technological improvement, and has been moving closer to the international level.
The new improvement and improvement project fully reflects the improvement of CNHTC's product structure and improvement of its quality level, including the improvement and improvement of the chassis assembly structure, the improvement and improvement of the engine assembly structure, the improvement and improvement of the cab assembly structure, and the electrical system assembly. Improvements and improvements in structure, improvement and improvement of the brake system assembly structure, improvement and improvement of the axle assembly structure, and improvements and enhancements in the overall assembly structure of the HOWO series models, a total of 65 new technologies.
All engines use wide cylinder
In view of the outstanding fuel saving performance of CNHTC Fuels II Engine in the past six months, CNHTC stated that since 2007, all the series of vehicles have been equipped with the fuel economy II engine, and all the engines have adopted the wide cylinder. According to reports, the cylinder block of the engine is the most basic part of the engine, and the 100 kilograms of heavy-duty trucks equipped with the fuel economy II engine will consume 5% to 8% less fuel than existing products.
It is understood that since 2007, China National Heavy Duty Truck has upgraded the cylinder block of the engine to a wide cylinder block. After the calculation and analysis of the structure of the wide cylinder block, the steel strength and strength have been significantly improved, and the engine has a high load. When working at a high temperature, it does not substantially deform, and the gap between the moving parts installed in the cylinder body always maintains a normal state, the vibration and noise of the engine are greatly reduced, and the life of the entire engine is greatly improved.
Realize quantum leap
The development of CNHTC since its reorganization can be summarized into three stages: Before 2003, it was mainly the reform and reorganization, the realization of difficulties, and the solution to the problem of survival. From 2004 to 2006, the focus was on reform, innovation, steady development, and enhanced competitiveness. From 2007 to 2010, the development of China National Heavy Duty Truck will change from quantitative to qualitative and achieve a qualitative leap: First, to achieve the goal of scientific development, becoming bigger and stronger, and truly become the vanguard of the industry; Second, to establish an operating mechanism that is in line with international standards, and into The third is to achieve direct financing of international and domestic capital markets and further optimize the asset structure; fourth is to independently develop products with independent intellectual property rights as the main body of enterprise products and technologies, to build an internationally renowned brand; fifth is to establish a Supports high-quality, high-quality talents that can support the rapid development of the company.
The company's "Eleventh Five-Year" plan shows that by 2010, China's heavy-duty trucks will produce and sell 125,000 heavy-duty vehicles, and its domestic market share will reach one-third. Through integration and innovation, new products that meet international standards and main processes reach the international level will account for one-third of the total sales, and one-third of the products will enter the international market. At the same time, the implementation of a comprehensive internationalization, product and technology market operations, enterprise operating mechanisms and management standards, and other basic international standards, and strive to enter the ranks of the world's advanced heavy truck.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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