After experiencing rapid development in recent years, the Chinese automobile market began to show steady growth. According to the latest statistics from the China Association of Automobile Manufacturers, from January to November 2006, commercial vehicles produced and sold 1,785,900 units and 1,844,200 units, an increase of 14.55% and 13.70% year-on-year. The light truck market has experienced signs of overall recovery this year after experiencing the trough in 2005. Experts predict that there will be more than 20% growth in 2007, and the light truck market will usher in the second wave of development opportunities.
The battle report: Stop falling or rising up this year by 10%
Compared with the negative growth in 2005, this year's truck market is showing signs of decline. Except for the shrinking of the China Card market, all segments of the truck market have seen a surge in popularity, especially in the light truck market. Its growth rate is higher than the overall growth rate of the truck industry. Data show that from January to November 2006, the cumulative sales of domestic light trucks exceeded 860,100, an increase of 10.93% year-on-year. Among them, Beiqi Foton ranked first in terms of sales volume of 263,769 units; Dongfeng Motor Company ranked second in sales of 95,958 units; JAC Corporation sold 85,943 units in total, ranking third; the micro-card market also achieved gratifying results, trucks were “polarizedâ€. “The trend is even more pronounced. Slight trucks and heavy trucks have become the main growth drivers for the market.
Background: Three major factors work
Wang Xia, vice president of the China Council for the Promotion of International Trade, said that there are three main factors affecting the development of the truck market in 2006. First, the economy continued to grow rapidly, with the growth of the animal current industry, which led to an increase in market demand; second, manufacturers accelerated the pace of structural adjustment. New products were launched at the appropriate time to meet the market demand; Third, the process of urbanization accelerated the growth of the urban light truck market. Under the influence of these factors, heavy truck manufacturers such as China National Heavy Duty Truck and North Benz have achieved high growth. Among them, JAC's new Geerfa obtained a five-fold increase, and its micro-card Xiaowei, which was launched in due course for the market segments, was also the main product in the micro-card field in 2006.
Pattern: This year is still the top three
Judging from the market performance, in the heavy truck market, Sinotruk and JACG have achieved greater growth in this area; the light truck market is still three points away from Futian, Jianghuai, and Dongfeng. Compared with the same period of last year, Foton light trucks increased by 5.42% this year, showing a slight increase; JAC light trucks continued to rise. In January-November, cumulative sales exceeded 100,000 units, an increase of 12.09% over the same period of last year; Dongfeng’s growth rate this year Increase faster. The brands such as FAW Hongta have seen a certain decline this year, and the market outlook is uncertain. Although the current situation will not change much in the short term, competition is still fierce. In 2006, Jianghuai, Dongfeng, Foton, Jiangling, Jinbei, Qingling, and Nanjing Automobile and other brands all wrestled with products and services. For example, the inter-city Shuaihu, Futian Times, Jianghuai Xiaowei, Dongfeng Xiaokang and other new products were launched. JAC, Dongfeng and other brand sellers have set up trucks to sell 4S stores, so that this year's light truck market is filled with smoke.
Focus: Self-owned Brand Builders
In the five years following its accession to the WTO, the domestic automobile market, especially the commercial vehicle market, has not only been hit by the "wolf", but has also grown vigorously. Especially in the field of light commercial vehicles, almost independent brands occupy the entire domestic market, not only that, but also began to go out of the country's pace, becoming the main force of domestic car exports. In China's light truck industry, less than 20,000 of the 800,000 vehicles sold annually are foreign brands. The competitiveness of independent brands in China's light truck market is self-evident. At present, China's own-brand light trucks not only have domestic sales far exceeding the “foreign brandsâ€, but also export a lot to foreign countries. China's light trucks already have enough strength and confidence to occupy a place in the world's auto industry, and their prospects will become better and better.
Outlook: 20% growth in 2007
According to predictions from a number of macro and research institutions at home and abroad, from 2006 to 2010, China's GDP growth can still maintain an operating level of more than 8%. Obviously, this will create a good market environment for the development of the light truck industry. At the same time, with the increase in the central government's support for the “three rural issues†during the “Eleventh Five-Year Plan†period, the market capacity will further expand. For example, the large-scale winning bid for the "Million Villages and Thousands of Townships" market engineering vehicle this year has also helped the sales of JAC light trucks this year. Therefore, some experts predict that in 2007 the domestic light truck market is expected to reach a 20% growth rate. Industry sources said that with the increasingly mature and rational trading in the truck market and the increasing regulation of national regulations, high value-added, high-tech trucks will become the mainstream of the market.
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