Shanghai Auto Show popular hot Chinese car culture quietly forming

Xinhua News Channel reporter Gao Lu reported on May 2 that the Shanghai auto show that has just ended, leaving people with memories, is not merely a stream of 400,000 viewers. It is not just the avant-garde stance of various concept cars, it is not only A department’s “quote” that provoked cars and sparked sensation and there was a Chinese culture of automotive culture that was inadvertently distributed inside and outside the auto show.

More and more visitors are no longer at the level of “beauty cars”. During the seven-day Shanghai Auto Show, reporters saw such scenes on the scene from time to time: groups of young women crowded around to the model cars and scrambled to take photos; some viewers took DVs to record the inside and outside of the new car; For professional fans, they frequently “folded their waists” before the show and scrutinized the chassis and even the tires.

The excitement of the auto show is not just at the scene. A lady from Wuxi to Shanghai to see the auto show opened a new red golf car. She said that although her own "technical analysis" on the cost-effectiveness of cars is not a thing of the past, the car culture revealed in the auto show "deeply attracted me."

On Longyang Road outside the Shanghai Auto Show, a pale green POLO galloped past and a picture of a tiger's head was affixed to the rear window of the car. . This "tiger" is not alone. In many cities in China, it can be seen from time to time that all kinds of car stickers are moving on the road. Last year, China's first car sticker design competition was held in Shanghai. Dozens of college students studying arts majors shared their wit. In more than two hours, Monkey Year stickers, Oracle Chinese characters, and zippers stitching on a pile of fruit, a piece of work jumped out and was eye-catching. Yu Haiyan of the Central Academy of Fine Arts posted a dark, solemn shadow of “God” on the back of the car. An English sentence was attached to the bottom of the car to the effect that “I wanted to see him and come and kiss me”.

The auto magazine has blazed literary periodicals and is another feature of car culture. Close to the large and small kiosks in Shanghai’s crossroads, various car magazines have become massive and have become a new favorite in the public reading: “Car Magazine,” “Friends of the Car,” “Fan,” and “Truck King.” "Car Century", "Car Herald", "China Car Pictorial", "Automobile Business Weekly" ... cover all aspects from automotive technology to art design, social culture. Several undergraduates are picking up the newly-launched auto magazine. The Fudan University pony told reporters: “Although we don’t have cars yet, the car is more than just a car. It’s in the eyes of our fans. The car is a comprehensive art and a cultural symbol."

The license plate number is also alienated as another symbol of the car culture. On April 24, during the Shanghai Auto Show, 33 official vehicles in Shanghai were publicly auctioned for the first time, with a total turnover of 3.664 million yuan and an average of approximately 111,000 yuan per vehicle. Among them, a Buick sedan with the license plate number "Shanghai D-R2828" was desperate for 224,000 yuan and became the "top pick" of the auction. Of the 33 official vehicles in this auction, many of the vehicle's license plate tails are made up of some people's "lucky numbers", such as "5858", "6036", "4688", "8788", etc. These cars are very popular with buyers. One of the Audi 100 sedans with the license plate number “Shanghai A-G8788” was photographed at RMB 114,000 from RMB 64,000. In addition, the two similar Audi 100 cars have a license plate number “Shanghai A-D4688” and the other is “Shanghai A-A6217”. The former’s collapse price is 46,000 yuan higher than the latter. In response, some experts commented that the "auspicious element" of the license plate number is converted into "transaction price", which is a manifestation of the immature Chinese car culture.

The prosperity of the "transportation station" in the broadcasting industry highlights the growing maturity of the automobile culture. In some domestic cities such as Shanghai, with the advent of private cars, traffic stations have emerged. With the help of road congestion, the listening rate has steadily increased. In Beijing, because of traffic jams, the traffic station launched a trump card program “Break all the way” and suddenly defeated the Beijing music station and suddenly became the first choice media for driving families. “The professionalization of the audience has given it a lot of room for development,” said Xu Wei, a professor at the Department of Economics and Communication at Peking University. The traffic station has built a private "field" enclosed in the car space for the millions of people who drive on the road every day in a live broadcast mode. The "field" of this car culture is tirelessly carrying out "mental massage" for people who suffer traffic jams every day while sitting in the car.

With the popularity of family cars, another social circle is quietly forming in some of China's more developed cities. Many car owners have automatically gathered in different brands of cars to form an urban life social circle that uses cars as cultural symbols—the “cheyou meeting”. Each rider club has a website. In addition to getting acquainted with the internet, members often organize long-distance “trips” activities. Two years ago, they began to be keen to participate in the Che Youhui activities of the Buick "Fruit" said that to buy a car is a cultural identity. He believes that there are often similar occupational backgrounds, economic conditions, and hobbies among car owners who purchase the same brand car. There may be similar social and cultural values. In China, this kind of car-inducing car friend social circle has become increasingly evident. Before the opening of the Shanghai Auto Show, many domestic Che Youhui clubs had already published on their respective websites the "Fever Posts" that drove to Shanghai to see the auto show.

Wu Yingqiu, a senior expert in the automotive industry, said that the change from a luxury item to a daily item and from a symbol of power and wealth to a common tool is a process that changes from quantity to quality. In 1998, the accelerated period of private car consumption in China's major cities and developed eastern regions began, and it peaked in 2002. In the four cities of Beijing, Shanghai, Chengdu and Guangzhou, the radius of people's lives has gradually expanded and it has already demonstrated the characteristics of the automobile society.

In China, cars are increasing in the streets of major cities. The industrial products of these four wheels are irresistibly entering all areas of urban social culture. According to international standards, a city with 20 cars per 100 households can be declared to enter the "car society." A survey shows that cities such as Shanghai and Beijing have reached this target and become the objective basis for the quietly forming automobile culture. (End) Reporter Gao Lu Shanghai Auto Show has just ended, leaving people's memories, not just the flow of 400,000 viewers, not just avant-garde gestures of all kinds of concept cars, not just a department car The "quotations" that provoked screaming and the Chinese atmosphere of a car culture were inadvertently distributed inside and outside the auto show.

More and more visitors are no longer at the level of “beauty cars”. During the seven-day Shanghai Auto Show, reporters saw such scenes on the scene from time to time: groups of young women crowded around to the model cars and scrambled to take photos; some viewers took DVs to record the inside and outside of the new car; For professional fans, they frequently “folded their waists” before the show and scrutinized the chassis and even the tires.

The excitement of the auto show is not just at the scene. A lady from Wuxi to Shanghai to see the auto show opened a new red golf car. She said that although her own "technical analysis" on the cost-effectiveness of cars is not a thing of the past, the car culture revealed in the auto show "deeply attracted me."

On Longyang Road outside the Shanghai Auto Show, a pale green POLO galloped past and a picture of a tiger's head was affixed to the rear window of the car. . This "tiger" is not alone. In many cities in China, it can be seen from time to time that all kinds of car stickers are moving on the road. Last year, China's first car sticker design competition was held in Shanghai. Dozens of college students studying arts majors shared their wit. In more than two hours, Monkey Year stickers, Oracle Chinese characters, and zippers stitching on a pile of fruit, a piece of work jumped out and was eye-catching. Yu Haiyan of the Central Academy of Fine Arts posted a dark, solemn shadow of “God” on the back of the car. An English sentence was attached to the bottom of the car to the effect that “I wanted to see him and come and kiss me”.

The auto magazine has blazed literary periodicals and is another feature of car culture. Close to the large and small kiosks in Shanghai’s crossroads, various car magazines have become massive and have become a new favorite in the public reading: “Car Magazine,” “Friends of the Car,” “Fan,” and “Truck King.” "Car Century", "Car Herald", "China Car Pictorial", "Automobile Business Weekly" ... cover all aspects from automotive technology to art design, social culture. Several undergraduates are picking up the newly-launched auto magazine. The Fudan University pony told reporters: “Although we don’t have cars yet, the car is more than just a car. It’s in the eyes of our fans. The car is a comprehensive art and a cultural symbol."

The license plate number is also alienated as another symbol of the car culture. On April 24, during the Shanghai Auto Show, 33 official vehicles in Shanghai were publicly auctioned for the first time, with a total turnover of 3.664 million yuan and an average of approximately 111,000 yuan per vehicle. Among them, a Buick sedan with the license plate number "Shanghai D-R2828" was desperate for 224,000 yuan and became the "top pick" of the auction. Of the 33 official vehicles in this auction, many of the vehicle's license plate tails are made up of some people's "lucky numbers", such as "5858", "6036", "4688", "8788", etc. These cars are very popular with buyers. One of the Audi 100 sedans with the license plate number “Shanghai A-G8788” was photographed at RMB 114,000 from RMB 64,000. In addition, the two similar Audi 100 cars have a license plate number “Shanghai A-D4688” and the other is “Shanghai A-A6217”. The former’s collapse price is 46,000 yuan higher than the latter. In response, some experts commented that the "auspicious element" of the license plate number is converted into "transaction price", which is a manifestation of the immature Chinese car culture.

The prosperity of the "transportation station" in the broadcasting industry highlights the growing maturity of the automobile culture. In some domestic cities such as Shanghai, with the advent of private cars, traffic stations have emerged. With the help of road congestion, the listening rate has steadily increased. In Beijing, because of traffic jams, the traffic station launched a trump card program “Break all the way” and suddenly defeated the Beijing music station and suddenly became the first choice media for driving families. “The professionalization of the audience has given it a lot of room for development,” said Xu Wei, a professor at the Department of Economics and Communication at Peking University. The traffic station has built a private "field" enclosed in the car space for the millions of people who drive on the road every day in a live broadcast mode. The "field" of this car culture is tirelessly carrying out "mental massage" for people who suffer traffic jams every day while sitting in the car.

With the popularity of family cars, another social circle is quietly forming in some of China's more developed cities. Many car owners have automatically gathered in different brands of cars to form an urban life social circle that uses cars as cultural symbols—the “cheyou meeting”. Each rider club has a website. In addition to getting acquainted with the internet, members often organize long-distance “trips” activities. Two years ago, they began to be keen to participate in the Che Youhui activities of the Buick "Fruit" said that to buy a car is a cultural identity. He believes that there are often similar occupational backgrounds, economic conditions, and hobbies among car owners who purchase the same brand car. There may be similar social and cultural values. In China, this kind of car-inducing car friend social circle has become increasingly evident. Before the opening of the Shanghai Auto Show, many domestic Che Youhui clubs had already published on their respective websites the "Fever Posts" that drove to Shanghai to see the auto show.

Wu Yingqiu, a senior expert in the automotive industry, said that the change from a luxury item to a daily item and from a symbol of power and wealth to a common tool is a process that changes from quantity to quality. In 1998, the accelerated period of private car consumption in China's major cities and developed eastern regions began, and it peaked in 2002. In the four cities of Beijing, Shanghai, Chengdu and Guangzhou, the radius of people's lives has gradually expanded and it has already demonstrated the characteristics of the automobile society.

In China, cars are increasing in the streets of major cities. The industrial products of these four wheels are irresistibly entering all areas of urban social culture. According to international standards, a city with 20 cars per 100 households can be declared to enter the "car society." A survey shows that cities such as Shanghai and Beijing have reached this target and become the objective basis for the quietly forming automobile culture.

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