FAW Xichai launched the "Aowei" brand attack

FAW Aowei Engine is China's first four-valve engine with independent intellectual property rights. Its advanced technology and superior performance are comparable to similar engines of the same class in the world. At the same time, it also provided a strong core force for FAW's liberation and heavy trucks to seize the high ground of competition and is a key project for the full upgrading of Jiefang trucks. After being put on the market for more than two months, this product has been sought after by many users in the market. As a good faith user, let more users enjoy technology and services with international standards. In early February, FAW Xichai conducted a five-hearted dedication campaign in 29 provinces and cities across the country, with 100% service personnel visiting and providing services. Aowei users were also informed of the experience of the users who used Aoweiqi to experience the "power of heart, long-lasting heart, caring heart, quiet heart, fuel-efficient heart". Customers' bid for the “Aowei” heavy-duty liberation car brand is the golden key to open the market, and Shanghai is a large market with hidden opportunities. In February, savvy Shanghai users asked for signing of M&A car inquiries and waited in line to wait for the liberation of Aowei. Seeing this scenario, the dealers were both happy and worried. It was a good sign that the new models were so popular for the new year. Is it that other provinces also have to FAW cargo, when is it his turn? Dealers began to learn about the source of the car. At the beginning of the new year, FAW launched six 300-horsepower new Aowei-powered heavy-duty traction exhibition vehicles in Shanghai. Their launch symbolizes the liberation of trucks in all aspects of innovation, gearboxes, bridges, and chassis, especially in terms of power. This batch of new vehicles has a breakthrough in the configuration of Aowei heavy-duty diesel engines. No matter whether it is economical, reliable, comfortable or environmentally friendly, it is a very persuasive engine. Aowei Power's liberation car can meet the customers' requirements for high speed, high power and safety. According to the new listing plan of FAW, a new car will be placed at the major dealers for display to increase the customer's attention rate. Who knows during the Spring Festival, six new Aowei power car arrived at the distributor of Huaxing has not been distributed to all dealers to be ordered by the Shanghai people. The user released a 300-horsepower heavy-duty vehicle for the purpose of liberating the brand. It was agreed that FAW already produced heavy-duty vehicles. They are particularly interested in the engine. “The new driving force of the century, international procurement of more than 30 major parts, three packs of 200,000 kilometers, low fuel consumption, high life expectancy, low noise, high horsepower” and other selling points are widespread among users. It can be said that Aowei's debut, the heavy truck market is surging with a surge of buying. In some provinces such as Hebei, Guangdong, and Yunnan, there has been a rush to purchase Aowei liberation vehicles. At the end of 2003, an agent of Hebei Yiyi Automobile ushered in a large customer, demanding the ordering of 20 sets of liberated heavy trucks equipped with Xichai Aowei, only because the company had only 10 spot cars, but it was still being picked up by the user. , And said that another 10 vehicles and so on delivery in 2004. In addition, in Shijiazhuang, Hebei Beichen Motors Automobile Sales Company, there are also two individual users who heard that the superior performance of Aowei has been accompanied by the purchase of two dump trucks. Asked these eager users, why did they first buy Aowei cars, they had heard that Aowei cars had strong power, low emissions, low noise, low fuel consumption, low cost, and long life, plus the 2008 Beijing Olympics? Some of the venues were held in Hebei. Some venues and facilities were in full swing. Heavy-duty trucks catered to this need, so they chose Aowei. "Courtesy of the world and reputation come from the letter." Aowei car has not only become a bright spot in the domestic industry, but its power has also spread to foreign countries. In early 2004, Yunnan Shengtai Automobile & Trade Company came to a special guest - a Burmese user, he engaged in forest timber transport work, I heard The power of Aowei car, specially came to China to purchase. Through the introduction of the marketing staff, he intended to purchase 3 Aowei cars, changed his mind at once, and bought 5 280-horsepower Aowei cars at once. The team drove back to Myanmar's mountains. The phenomenon of such users snapping up Aowei vehicles has also occurred frequently in Zhejiang, Guangxi, and Jiangxi provinces. Aowei initially listed, so favored by the users, many dealers excitedly said that FAW is a good company, Aowei is a good brand, and they will be successful, the same way, enough to solve the problem, they will certainly Go down firmly. The Guangdong customer commented that “it is the most quality engine in the country.” “In terms of quality, Aowei is the most quality engine in China”, which is the overall review of Aowei engines by customers. He Jiaqiang, a driver in Duanzhou District, Zhaoqing, Guangdong Province, said that since November last year, he opened a liberation dump truck, the model was “CA3240P2K1BT1. The engine used was FAW Aowei 6DL1-28 engine, and the engine number was. He remembered engineering in Guangzhou at the end of 2003. Days, the same work as the two cars, 6DL1-28 engine used less than 1,200 yuan oil, if 10 months a year, more than 8000 yuan is not a problem! The Guangzhou customer Mr. Deng excitedly said that I was in the dealer last year Under the recommendation, two liberation cement mixers equipped with the Xicui Aowei CA6DL-30 engine were purchased. The strength of this vehicle is very large. You can see that both vehicles have 9 cubic meters of concrete tanks filled with concrete. It was easy to get up and running, and the four drivers who fell in two shifts all reported that the car had large engine power and good climbing performance, and the key was that the fuel consumption was very low, and now the price of diesel oil is increasing, and the varnish fee is also a considerable expenditure. This kind of car is very comfortable, and the driver is sitting in the cab and feels very little noise and vibration. Just like imported machines, it is really nothing to say that domestically produced engines can have this level. A person in charge of a passenger car plant in Guangzhou said In modern society, passenger cars are a symbol of urban transport facilities and are also a view of the city's mobility. For this reason, there are also high standards for various performance indicators of passenger cars. However, as a profitable tool, they also expect a lower price coefficient. In this contradiction, our factory learned that Xvear's new Aowei engine technology is very advanced, and it shortens the 20-year gap between the development and manufacturing levels of domestic internal combustion engines and the highest level in the world to almost zero. Our plant was newly installed on the chassis of Hangcha equipped with the Xichai CA6DL-30 engine. During the road test, our testers felt that the four-valve engine had very low noise and vibration. Later, in the passenger transport, follow-up investigations were conducted. It also found that the fuel consumption was unexpectedly low, and emissions could reach Euro II, and now the trip has more than 30,000 kilometers, all performance has not dropped, the customer is very satisfied, our passenger car plant is ready to order the chassis of this engine in batches. Guangdong Province has sold more than 20 vehicles of the Aowei CA6DL engine during the “Five Hearts” dedication campaign. “FAW Xichai Service is on our side Service is the booster of the brand, and during the Aowei “Five Hearts” dedication campaign, FAW Xichai expanded its market radiation and increased its brand support capabilities in the regions of the 29 provincial companies and 8 offices located across the country. The service personnel went deep into the liberation of distributors and service stations to provide users with quality services, and timely documented, tracked, and stocked spare parts, constantly optimized the service flow according to changes in the market, and secondly, highlighted the contents of the “Five Hearts” of “Aowei”. Publicity allows more users to understand “Aowei” and understand the distinctive features of “Five Hearts.” On February 10, employees of Fujian Province visited a material company in Jianou City. Zhou Tao, general manager of the company, excitedly told They said that the three 6DL-28 users were more satisfied with their use for several months, mainly because the vehicle's fuel consumption was very provincial and very powerful, and even though the user's vehicle was not damaged, the staff of Xichai still drove thousands of kilometers to visit them. The staff of the Xican Jiangxi Jiangxi company visited Pingxiang user Jiang Jiacheng. He purchased a 6DL-28-equipped car at the end of November 2003. The engine number is 50474833 and the journey is more than 22,000 kilometers. The engine is running normally and there is no fault. The user is very satisfied with the real staff and said: "Guizhou engine power, noise, low fuel consumption, I am very satisfied." Quzhou Hengshun sales company to seize the opportunity, the sale of Aowei cars as the main taxi, into Several Aowei cars. As this batch of vehicles came in from FAW's headquarters and was cold in the cold in the north, the lubricating oil in the engine was not suitable for the southern regions, causing engine start difficulties. The staff immediately explained to the distributors and quickly transferred new items from Nanchang to solve the problem. The distributor excitedly said: “The service of the tin factory is really satisfactory, and we can contact our dealers before the products are sold. Contacting makes us feel that Xichai service is on our side and we have no worries. In the future, we must sell more and more car tandem machines. We believe that Aowei-6DL products will definitely become the user's preferred product." During the event, another four users competed to buy Aowei vehicles. On February 8, Kunming user Liu Yi bought an Aowei car, and the Yunnan company dispatched someone to conduct on-the-spot tracking. The delivery of the truck, coupled with a comfortable cab and a low-noise driving environment made the user more satisfied. The 30 tons of cargo carried on the complex road section, compared with similar models, its power performance is fully reflected, about 100 liters of fuel consumption is about 40 liters, the current car is driving 1300 kilometers, the performance is intact. "Sell a machine and win a heart; enter a door and send a love." FAW Xichai people believe that the real gold is not afraid of the fire, there must be autumn rain under the spring wind, sowing sincere seeds, there must be rich harvest of autumn. (Manager Manager Daily)

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