With the slow progress in the spring of 2014, the lighting industry's major brand manufacturers in the first quarter of the channel development work has come to an end. Throughout the year of 2014, major brands have held national distributor conferences, or held local core distributor conferences in regional markets such as South China, Central China, East China, and North China to prepare for the 2014 market and to meet even more fierce competition.
In order to visually and clearly present the first quarter of the lighting brand competition for the lighting brand, the weekly special statistics of the national lighting lighting brand dealers meeting from February 19 to April 10, 2014, given the tens of thousands of lighting brands in the country, the table is difficult to Once presented, it is more to give the majority of manufacturers a reference in channel mining and market development, and hope to understand.
According to incomplete statistics, from February 19 to April 10, 2014, the largest number of dealer conference venues was held by Panasonic Lighting Switch, a total of 19 games, ranked first; Mulinsen Lighting and Yiguang LED Lighting were held separately Six local sales conferences were held, ranking second. NVC Lighting, Cosbury, and Ford Lighting held three local dealer conferences, ranking third.
In terms of the amount of orders, I. In the local dealer conference, Mulinsen Lighting is far ahead. The order amount at the Shandong Core Customer Summit is 17.6 million yuan, and the order amount at the dealers in the five cities of Zhejiang Province is 15.1 million yuan. At the distributor meeting in North Zhejiang, the order amount was 12 million yuan. Second, in the national dealer meeting, Foshan Lighting won an order of 280 million yuan at the National Distributor Summit and the opening ceremony of Foshan Lighting University. The plate is full, ranking first, not the title of the Chinese lamp king.
On the whole, Panasonic's performance in the national market in the first quarter was obviously strong, and Yiguang LED Lighting focused on the South China and East China markets. It is worth mentioning that Mulinsen Lighting, Cosbury and Shifu Lighting are all strongly focused on the East China market. The four brands are facing a positive conflict in East China, especially in Shandong, and what kind of market fires will be made. look forward to.
Judging from the choice of time, many lighting brands will hold dealer conferences in mid-to-late March. Among them, 6 brand dealer conferences will be held on March 25th, and 5 brand dealer conferences will be held in March. On the 31st, the four-brand dealer conference was held on April 8. Judging from the choice of venues for the conference, seven brands chose to hold local dealer conferences in Zhengzhou, Henan, six brands were selected to hold local dealer conferences in Wuhan, Hubei, and five brands were selected to hold local dealer conferences in Hangzhou, Zhejiang.
It is not difficult to see from the time and location of the brand-to-dealer meeting. The dealer meeting began to enter the spurt stage in mid-March and reached its climax on March 25, and the climax will continue in April. In this intensive period, the number of dealer conferences held in Zhengzhou, Henan Province was the highest, followed by Wuhan in Hubei and third in Hangzhou, Zhejiang, which means the North China region represented by Zhengzhou, Henan, and the Central China region represented by Hubei Wuhan and Zhejiang. The East China region represented by Hangzhou may become the gold market for major lighting companies.
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