After attending the Hong Kong Spring Lighting Fair, the reporter felt the obvious difference with the mainland lighting exhibition. Hong Kong exhibitors are quiet and have no movements or activities. Many exhibitors told reporters that there is no change in the Hong Kong exhibition every year. There are fewer and fewer buyers who are very interested. They have not received many buyers with high intentions from day to night.
Of course, some exhibitors also affirmed the effects of the Hong Kong Lighting Fair, such as Ji Xing Zhongsen. Jixing Zhongsen is participating in the Hong Kong Lighting Fair for the second time. The person in charge of the booth feels that the exhibition this year is much better than last year. The reason is that there was only one standard booth last year. This year's booth area is three times that of last year. The traffic volume is similar to that of last year. It coincides with the Frankfurt exhibition. The merchants who transit in Hong Kong will also visit the Hong Kong Lighting Fair.
Hong Kong Spring Show. Analysis of LED indoor lighting products to lead the main products than the single Hong Kong Spring Lighting Exhibition has only two pavilions, the reporter circled two laps, found that the entire exhibition is basically LED home lighting, LED commercial lighting products, and basically all finished lighting, light source There are fewer exhibitors in the category or accessories category. If you only look outside the booth, it seems that the products of each exhibitor are similar.
The reporter interviewed some LED indoor lighting companies randomly. They all agreed to the LED indoor lighting singer and product homogenization. They believed that the products were relatively single and more targeted, but at the same time, the competition became more and more fierce.
At the exhibition, the reporter found that several exhibitors only displayed LED panel lights or LED fluorescent tubes. Huizhuo from Zhongshan, Guangdong Province was one of them, focusing on LED panel lights. Hui Zhuo, who has been established for four years, only showed LED panel lights. Beijing International Lighting Exhibition, Hong Kong Spring and Autumn Lighting Exhibition and Guangzhou Guangya Exhibition are all going to focus on the same series of products. On the LED panel lights, because there are only a series of products, the precise customer group will come in the booth, and the staff will be able to follow up with all the staff. It is reported that Hui Zhuo began to concentrate on manpower and material resources on LED panel lights in 2013, and other products have slowly not been done.
However, some enterprises mainly focus on LED commercial products, mainly LED fluorescent tubes, LED bulbs, LED panel lights, LED flood lights, LED downlights/spotlights, LED track lights, etc. For example, Tuobang, which accounts for 90% of total sales, was established in 1996. Since then, it has been engaged in LED home lighting business since 2007. It is mainly engaged in LED fluorescent tubes. The current product line has been extended to LED panel lights and LED bulbs. Bruce Long, the LED lighting division of Tuobang, said that in the future, Tuobang will still focus on LED fluorescent tubes, and the products will not be very complicated.
Let’s take a look at another LED company, Jixing Zhongsen, which sells more than 90%. The company mainly uses LED panel lights, LED flood lights, LED downlights, LED track lights, and LED street lights. However, the LED street lights are not on display. Indoor lighting is the mainstay, among which the most people consult LED panel lights, because the size of the product is the most used in the renovation project, because the product line is relatively complete, the guests said that there are some.
The respondents generally believe that the products are more specific, and the quality and price are also superior.
The export market has seen a recovery. The LED companies interviewed by the reporters are all well-known for their foreign sales. In addition to the more consistent products, the reporters also found that the companies surveyed have one thing in common: compared with last year, the sales volume increased significantly this year, as low as 10, as high as expected. Growth 70. This year, the export market has signs of recovery. In addition, the delisting of incandescent lamps has provided a large blank market for export enterprises.
Wang Jiaxuan, executive director of Dongguan Guoneng Energy Saving Technology Co., Ltd., said that LED bulbs and LED bulbs increased by more than 10 in the first quarter of this year. Taking Tuobang as an example, Tuobang has increased by more than 30 in the first quarter of this year. Among them, the demand for LED fluorescent tubes has increased significantly. The minimum order quantity has not been set before. This year, there are requirements. The small orders below 200 cannot be connected. .
Liu Qianrui, the electronic product manager of Cay's in Dongguan, said that 2014 will be the outbreak of LED home lighting, especially in the United States. The United States has banned the sales of incandescent lamps this year. According to market demand, Cay's sales will increase by 70.
Although the market demand is growing, the price of the product has also been affected. Li Xiaolong of the Topbang LED Lighting Division believes that the current foreign prices are also chaotic, mainly because the competition is too large, Chinese manufacturers are also fighting for prices in foreign countries, and buyers are also shopping for the best, and the pursuit of maximum profits. To this end, Tuobang launched different prices for different markets, developed civilian products for the domestic market, the price dropped by 1520, and the price of products for the European and American markets dropped by 10. However, some companies said that the impact is not great, such as Ji Xing Zhongsen, The person in charge of the Jixing Zhongsen booth said that the price of this year's products is not much different from last year.
LED bulbs and fluorescent tubes have been favored by foreigners in many booths. The reporters have found that many foreigners stop in front of LED bulbs, bump, touch and see.
In fact, whether it is product status, product display, or sales growth, LED bulbs and LED tube are among the top three. Topo is a typical example. At present, the annual sales volume of Tuobang is more than 80 million yuan, of which LED bulb sales account for 60p of total sales, and sales in the United States are the best. In foreign countries, LED bulbs have the largest volume, followed by LED tube, LED bulbs account for about 15% of sales, and the number of customers who usually ask for LED bulbs is the most. This time, more European customers ask LED tubes.
Wang Jiaxuan, executive director of Dongguan Guoneng Energy Saving Technology Co., Ltd., said that exhibitors are more concerned about indoor lighting products, mainly LED fluorescent tubes and LED bulbs, because they are the most common and most commonly used products in the consumer group. Liu Qairui, electronic product manager of Cay's in Dongguan, also agreed that LED bulbs have the largest coverage in the world. Currently, Cathy is the main LED bulb, with sales accounting for 80.
Thermally conductive plastics and aluminum shell bulbs have become the mainstream in the market. Ceramics is a popular trend in the past two years. Cathy has also exhibited this product at the exhibition, but the market is really popular with thermal plastics and aluminum shells. Liu Qianrui told reporters that customers are more interested in certification, and the current plastic and aluminum shell ratio Ceramics are popular because of its many advantages: better shape design, light weight, good heat dissipation, and the cost is about 20 cheaper. From metal to ceramic, to thermal plastic plus aluminum, this is precisely the development of an LED bulb.
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