Bus companies improve their products to seize the commanding heights, and the demand for specialized buses has gradually emerged
At the 2011 Beijing International Road Transport, Urban Public Transport Vehicles and Parts Exhibition, the trend of passenger car specialization became more and more obvious, and all companies attached great importance to passenger cars. For the first time, the Zhengzhou Yutong Bus, the bus industry leader, carried the entire series of three command vehicles collectively. They were the four-wheel-drive command vehicles, ZK5046XZH and ZK5130XZH. This was the first collective appearance of Yutong’s entire series of command vehicle products at the national auto show.
Along with the full range of command vehicles, Yutong’s special school bus ZK6726DXA9 was also used. As for the 3 command vehicles plus a professional school bus, 4 of the 7 models exhibited by Yutong Bus were dedicated passenger buses, which accounted for more than half of the total. At the exhibition, Dajinlong School Bus XMQ6802XC, Jianghuai Xingrui School Bus and Shu Chi School Bus YTK6803GX also made appearances.
However, there are many types of private buses, small production batches, difficulty in design and manufacturing, and a long production cycle, which make little contribution to the company’s sales performance. The prospect of passenger vehicle specialization has become the focus of attention in the industry.
Improve products and seize the commanding heights
Private buses are a market in the future. Just like new energy buses, although they are not large, you will lose the market if you do not do it. At the same time, private buses are a symbol of scientific and technological R&D capabilities and are a vehicle for demonstrating corporate strength.
Taking the emergency command vehicle as an example, when a disaster occurs, the smooth development of rescue and relief work cannot be guaranteed without the protection of transportation infrastructure equipment. Yutong’s emergency traffic command vehicle is a product developed by Yutong under the guidance of the Ministry of Transport and developed for the emergency command and dispatch system in the transportation industry. It has an important role in responding to natural disasters and improving response capabilities.
Although the market for emergency command vehicles is not large, Yutong wants to perfect the product first. At present, the demand for emergency command vehicles within the transportation system is becoming apparent, and related departments are also collecting and counting relevant information.
High profits, demand gradually emerges
The market capacity of traditional passenger cars is limited, and the white-hot competition among enterprises has made the profits of traditional passenger cars basically in a state of micro profit. Enterprises must be bigger and stronger, and they must ensure orderly operations and support profits. The private bus market currently has a large capacity, few companies participate in, and competition is not sufficient. Not every company will have corresponding products, so profits are also higher than ordinary passenger cars. This is one of the important reasons why many companies attach importance to passenger car specialization.
Demand for private bus markets such as RVs, school buses, logistics vehicles, emergency command vehicles, etc. has also been or is emerging. Judging from the market performance in recent years, passenger car products are no longer a single passenger vehicle. Passenger car special vehicles are increasingly valued by the market and industry. Not only at home, but also in export markets. For example, in the export of RVs, some companies even set up specialized research and production facilities such as North, Zhongtong, and Jinlong; in the domestic market, passenger car special vehicles can be roughly divided into government-specific special-purpose vehicles, school buses, and logistics special vehicles. There are four types of engineering repair vehicles, of which the school bus has the best market prospects, and the government has the most varieties of special purpose vehicles.
Before and after Children's Day in 2011, the Deqing County Government of Zhejiang Province spent more than 20 million yuan to buy 79 American school buses for local primary school students. This has caused heated debate in various sectors of the community. The public is almost clapping and clapping. At the same time, the local governments’ enthusiasm for the popularization and popularization of professional school buses is unprecedented, and the attention of all walks of life to the professional school buses is also increasing, which means that the professional school bus market may develop rapidly.
As the country attaches great importance to public services such as medical and power emergency protection systems, the demand for special-purpose passenger buses has been increasing year by year. Passenger cars are used as platform platforms for blood collection vehicles, medical examination vehicles, advertising vehicles, emergency command vehicles, and ambulances. It is showing a momentum of rapid growth.
The logistics special vehicles modified by the chassis of the bus also grew rapidly. With the country’s emphasis on the logistics industry and the development of the logistics industry, this market segment has a lot to offer. One-on-three, JAC, Dongfeng and other companies have entered the light passenger market, but also because they are optimistic about this market.
However, for the traditional bus companies, although the demand for private buses has increased year by year, the demand information is more subtle. The traditional bus company salesman did not touch these things in the past. The amount of information was scattered and the customer base was different.
Choose the right market segment
Special passenger vehicles are characterized by diversity and small batch size. Traditional bus companies must expand in this area and form a diversified product line in order to have a broader space for development. However, due to the wide variety of private buses, all of the development requires more energy, so each company should choose according to its own situation. At present, the school bus has a good prospect. The development of logistics special vehicles and venues is good, and disaster relief vehicles, engineering rescue vehicles, and medical vehicles are also available.
In order to develop a dedicated passenger car market, traditional bus companies should pay attention to three aspects: rapid response to changes in the operating environment, the need to set up specialized agencies to respond, and to create a platform with the best quality special vehicles.
Passenger car special vehicles have to meet the special requirements of different customers, different regions, and different job contents. The complexity of their development is greater and they need specialized agencies or departments to be responsible. At the same time, the special vehicles for passenger cars must ensure the function and quality of special equipment, and have high technological content. They should choose the most mature product of the company as a platform. Moreover, as a newly developed market, the passenger car special vehicle market is small in scale, and the trading rules are not perfect. The demand is also highly contingent. Only by improving the ability to quickly respond to changes in the operating environment can we grasp the fleeting moment. Market opportunities.
Many private buses, such as emergency command vehicles, are new demands arising from the upgrading of the national management platform. Perhaps the market share corresponding to this demand is negligible, but it has far-reaching significance. The new requirements arising from the promotion of such national management platforms are not only reflected in the transportation sector. The Ministry of Public Security, the Ministry of Health, the Ministry of Education, the Forestry Bureau, the Bureau of Quality Inspection and Supervision, and the Bureau of Radio, Film and Television have similar cases. Opportunities need to test the government public relations capabilities of bus companies.
The selection of a mature product platform for dedicated passenger vehicles is a must, but the models must be determined according to the characteristics of the corresponding market segments. Different types of special passenger vehicles have different applicable models. The difference between a private bus and an ordinary passenger bus is mainly reflected in the modified part. Since the modified part involves different fields, it also needs to cooperate with different industries.
Special passenger cars have high technological content and need to integrate scientific research achievements in other fields. This requires the rational integration of external resources. For example, the traffic emergency command vehicle is a product that integrates large-scale and cross-platform products. Its functions include emergency communications, videoconferencing, information collection and transmission, mobile office and computing center, on-site intercom, live broadcasting, spotlight lighting, power security, etc. Warning and other command and control functions, as well as necessary living facilities, such as self-purification devices, self-rescue systems, exchange of fresh air systems and so on. Such a product is difficult to accomplish only relying on the supporting systems controlled by bus companies and passenger car companies. It is also necessary to integrate scientific research achievements in maritime satellite communication technology, wireless communication technology, computer technology, image collection and transmission technologies, and other related fields.
The prospects for the specialization of passenger cars are promising
In 2010, the demand for China's special-purpose vehicle market was 1.05-10 million, while the current domestic production capacity of special-purpose vehicles is only 300,000. From the product variety point of view, there are currently more than 7000 special types of passenger cars in the world, while there are only 1,000 kinds of domestic buses. The development prospect of private buses is very broad.
Since private buses are mainly refitted, they are totally different from the bus companies in mass production on the production line. In addition to skilled skilled workers, they also need to purchase new conversion equipment. At the same time, the research and development of special buses is not difficult, but it is more troublesome to produce. Production organizations cannot be as quick and neat as the assembly line. They are all personalized things. Therefore, the passenger car manufacturers may set up a special vehicle project department or establish a new conversion plant or choose to cooperate with some professional conversion manufacturers.
The prospects for the specialization of passenger cars are broad, but they are not the mainstream of traditional passenger car companies. Although private buses can guarantee a certain increase in profits, but overall speaking, it is mainly the addition of special equipment on traditional prototype vehicles. If they do, they may find professional conversion plants. Bus companies will not Too much effort on private buses.
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