The wide success of the test of the water, the two strong one after another


At the second Guangzhou Auto Show, the 2C exhibition area where the Japanese giants gathered together was a bustling, famous car, hot dancing, robot promotion, and violin fun... One after another promotion, it seems that there was a fight in the exhibition area for the audience. War. In September of this year, as the Guangzhou Toyota project broke ground, Japan’s three giants Toyota, Honda, and Nissan converged in Guangzhou, and the pattern was almost the same as when General Motors, Ford and Chrysler met in Detroit. The three-legged form has become a success, and the three strong players are struggling. The wind and clouds will leave people with a huge space for delusion. Why did the three giants choose Guangzhou invariably? What is the charm of Guangzhou? Three pillars, Guangzhou Motor Industry will go from here? For the second time in the 2nd Guangzhou Auto Show held by the Big Three of the Japanese auto industry, the promotion methods that were launched in turns sparked waves of watching. No matter whether it is a prototype or a propaganda campaign, one party sings and calls one party to the stage and attracts a large number of viewers to leave. The Toyota Exhibition Area, which covers an area of ​​2,000 square meters and is located in the 2C exhibition hall of the Guangzhou International Convention and Exhibition Center, welcomed a large number of enthusiasts yesterday morning. Guangzhou Toyota did its best to win the show with the most luxurious lineup and A-Class auto show specifications. The same 2,000-square-meter Guangzhou auto industry leader who shared Toyota Motor's 2C Pavilion in Guangzhou International Exhibition Center, Guangzhou Honda, with its fuel-efficient, eco-friendly and newly launched Odyssey and F1 racing cars under. Co-constructed Guangzhou Dongfeng Motor Company Passenger Vehicle Co., Ltd. (“Guangzhou Nissan”), which is the three major car families in Guangzhou, participated in this exhibition together with Nissan Motors (China) Co., Ltd. and its fellow brothers Zhengzhou Nissan Motor Co., Ltd., in Guangzhou Honda and Toyota. In the 1,250-square-meter exhibition area opposite the district, five districts, including the flagship distinguished district, taste recreation area, life fun area, innovation area, and driving pleasure area, were carefully arranged to strive for viewers' attention with its full-line brand debut. It is not difficult to see that the three major Japanese cars have already competed in Guangzhou and both want to compete for more market share in the South China market where domestic consumption potential is greatest. The market competition and the increasingly mature automobile industry chain in Guangzhou will not only greatly promote the economic development of Guangzhou, but also bring more benefits to auto consumers in South China and even the whole country. It is by no means accidental that the two teams from the broad test of the success of the water were able to get together in Guangzhou continuously. Lin Yuanhe, executive deputy mayor of Guangzhou City, said in an interview with this reporter recently that this has a great relationship with Guangzhou Honda’s successful demonstration role. “This is a model of Japanese auto manufacturing success in China.” Riding on the success of Guangzhou Honda, Nissan and Toyota also came. "Originally we were unconscious between the Japanese Automobile Group, but now we are conscious." After setting up in Guangzhou, not only did Kwongmoto have made a lot of exciting developments. More importantly, as Honda entered Guangzhou, it attracted hundreds of auto parts companies to gather in the Guangzhou Economic and Technological Development Zone, creating a good living environment for newcomers. “The atmosphere of the development of Japanese cars in Guangzhou has already taken shape, with low costs, large markets, many opportunities, abundant human resources, and good supporting facilities. They (Japan Automobile Group) have no reason to invest in Guangzhou.” Lin Yuanhe, deputy mayor of Guangzhou It said that Japan's three major automotive groups are all world-renowned brands, and their products are competitive internationally. Guangzhou and the cars they produce together will also be competitive. The key point is that through the development and cultivation of local talents and the mastery of core technologies, the development of the Guangzhou automobile industry will eventually be promoted. Japanese cars are practically in line with Yangcheng’s folklore. Regarding the issue of Japanese technology favoring Guangzhou, Zhang Xiaokai, vice president of the China Machinery Industry Federation who came to participate in the 2004 China (Guangzhou) Automobile Development Forum, also has his own views. Zhang Xiaoji believes that the three major Japanese automobile plants have all invested in Guangzhou, and they are related to the advantages of Guangzhou's market and location. They are also related to the concept of humanism in Guangzhou and even the Pearl River Delta region. After all, Guangzhou is one of the earliest cities in the country for reform and opening up, and it is China's economic development. One of the most active areas is also the best developing area for the automotive market. Mr. Yang, who owns two Honda Accords, is an enthusiast of the Japanese car. He summed up the main advantages of the Japanese car. "Performance is reliable, with little anchoring, and it is also fuel-efficient." Mr. Yang described to reporters his experience of driving the Accord’s “classical” experience. From Yichang to 320 kilometers away from Guangzhou, his car only used 15 liters of oil. Perhaps these characteristics of Japanese vehicles coincide with Guangzhou people's low-key and pragmatic style of living, and are also one of the reasons that prompted the Japanese auto group to choose Guangzhou. It is understood that the Pearl River Delta with Guangzhou as its center is China's largest consumer market for cars, accounting for one-fourth of the country's market and becoming an important market base for Guangzhou's development of the automotive industry. Some industry insiders estimate that in the next 10 years, Guangzhou's auto sales will maintain an increase of more than 17%. In other words, in the future, Guangzhou will sell more than 100,000 vehicles each year. The market demand is huge, and the development space of Japanese cars with strong recognition of Guangzhou people can be imagined. European and American car dealers have already been in negotiations. Zhang Xiaoxuan also stated that the formation of the Guangzhou automobile industry cluster is related to the support of the Guangzhou Municipal Government and the Guangdong Provincial Government. “The support of the Guangzhou Municipal Government and the Guangdong Provincial Government is not to interfere with the company’s internal behavior, but To create a large environment, such as logistics, parts production, etc., the next step should be to consider how to improve independent scientific research and development capabilities.” Lin Yuanhe also said that the Guangzhou municipal government will make every effort to create a better industrial environment, and it must first be opened up. The second must be fair competition, coupled with active market demand, improved infrastructure, and abundant human resources, the Guangzhou automobile industry will have better development. As for the addition of Japanese cars, will Guangzhou City cooperate with European and American cars? Zhang Fangyou, chairman of Guangzhou Automobile Industry Group Co., Ltd., emphasized in an interview that, as long as it meets industrial policies, Guangzhou City does not rule out cooperation with any auto plant in the world. According to sources, Guangzhou City and Renault Automobile Group of France are negotiating on the cooperation. When the reporter asked about the progress, Zhang Fangyou did not respond positively. "Since it is in the negotiation, it is of course not disclosed." Newspaper reporter Xiao Xiaobing Yang Xiaohong