The newly introduced automobile industry policy clearly stated that it is necessary to encourage the development of small-displacement energy-saving and environmentally-friendly cars. However, at the Beijing Auto Show that was recently concluded, apart from the launch of the 1.5-liter Fit, it is difficult to see other small-displacement environmental models. Even civil construction vehicle companies, which have always focused on micro-vehicle products, have joined the “chorus†of the mid-size car market—the 10,000-car contend for the recent Beijing auto show. The 6 million yuan Maybach, 9.68 million Dutch luxury brand Spyker and 9.88 million yuan price Bentley expressed the determination of international luxury cars to enter China; domestic joint venture brands such as Cadillac, Nissan Teana, Toyota Crown, Passat 2.8V6 luxury executive version And so on, people see the prosperity of the domestic high-end and mid-high-end car market. The newly introduced automobile industry policy clearly stated that it is necessary to encourage the development of small-displacement energy-saving and environmentally-friendly cars. However, at this year's Beijing auto show, in contrast to high-end, high-end cars, the difference is that in addition to the introduction of 1.5-liter Fit, it is difficult to see other small-displacement environmental models. What is even more puzzling is that the people-owned construction vehicle companies that have always focused on micro-vehicle products have also opened their own mature micro-vehicle products and have joined the “big chorus†in the mid-size car market. The trend to create "heroes" In accordance with the domestic model division, the engine displacement of 1.6 to 2.5 liters between the cars are collectively referred to as "medium car", is the backbone of the automotive market. Looking around the Beijing Auto Show Pavilion, we found that the new cars launched by domestic private-owned and self-owned brand companies are mostly moving toward large displacements. 1.6-liter and 1.8-liter displacement cars are everywhere, and even more, they have reached 2.0 or higher. GPS , Car phone, ABS system, electronic anti-theft system and other luxury configurations have become standard. BYD, which manufactures the Flyers, showed up on the upcoming F6, a 4.94-meter-long body and a 2.4-liter displacement, which was a high-end sedan. The sons of Chery Oriental, Geely Maple 303 ... ... more and more people to build car companies appear in the mid-level competition in the car. Why does the private car company ask "small" for "middle"? Li Shufu, chairman of Geely Group, pointed out its difficulties during the auto show: This is not a momentary impulse of lack of rationality, but it is a complex response to the market, and it also reflects the helplessness of the business to reality. After many years of development, private enterprises have rounded up many ordinary people's "car dreams" with low-priced mini-car products. Many companies, as the pillar industries and large profits and taxes of local governments, have driven the development of related industries and become one of the "middle pillars" of Chinese auto companies. After entering the automobile society, the contradiction between cars and roads, vehicles and the environment, and cars and energy are becoming increasingly acute. Whether it is from the perspective of implementing the scientific concept of development or the long-term development of Chinese auto companies, we should encourage the development of small displacements. Energy-saving and environmentally-friendly cars, and in this area, domestic-owned car companies also have advantages. However, in recent years, with the successive implementation of national automobile safety and collision regulations, many micro-vehicles that do not meet the conditions have withdrawn from the market, and the products have to be upgraded. The cost and expenses are rising continuously, and the scale continues to expand, but the profits are mostly not. Do what you want. The policy of restricting mini-vehicles in most domestic cities has also made these companies worse. In addition, many consumers have always felt that the car is a symbol of wealth, status, and taste. This car-oriented consumer culture, which emphasizes on extravagance and the pursuit of luxury, has led to the pursuit of large-displacement and fully-equipped sedan cars. The mini-vehicle market continues to shrink. In the difficult exploration process of private auto companies, some enterprises have begun to select large-capacity mid-level sedan projects and invested huge amounts of money to make great strides forward and regard it as an economic growth point for the future development of the company. The objective situation forced private enterprises to develop medium-class cars, subjective conditions also allowed private enterprises to develop medium-class cars. As the profit margin of mini vehicles shrinks, private enterprises begin to take precautions and actively explore and practice in the mid-size car sector. Chery has been deeply involved in the mid-level car market from the very beginning, and BYD's focus on the development of mid-size cars after the acquisition of Freel. All of these have not only expanded the market for the survival and development of private enterprises, but also trained the team and accumulated experience. From this Beijing auto show, it is not difficult to see that most private enterprises already have the strength to produce large-displacement cars. Starting from the mini-vehicle and continuing to develop in the direction of large-displacement, safety, environmental protection, and luxury cars, it has become the consensus of many civilian-built car companies. The odds are that there are geometric movements of private enterprises competing for large-displacement sedans. On the one hand, they have attracted wide attention from the media, and they have indeed enjoyed a lot of scenery. Many companies have even been hailed as the “future star†of national cars; on the other hand, this The phenomenon also caused controversy and concern among relevant persons in the industry. Private companies abandon the Bank of China that specializes in manufacturing mini-vehicles and turn into relatively unfamiliar and highly competitive mid-level car fields. What is the winning streak for enterprises? As a Chinese, we certainly hope that our private companies can develop medium-class cars, constantly improve their product lines, and become representatives of the national automobile industry. Just like the modern cars of South Korea, they not only bloom in the country, but even export to other parts of the world. In addition, at present, China's automobile industry has entered the fastest period of development in history. The private car market has expanded rapidly, with diversified and personalized consumer trends. The car market is vast and any type of vehicle has its own users in China. The mid-size cars made by private enterprises will win some users with low prices, which is also a rare opportunity for companies. However, the difficulties and challenges facing the development of medium-level cars and private enterprises will be far greater than those of other enterprises. Technically, it is easier to develop small-displacement vehicles than to develop medium-sized vehicles. Due to the relatively low technical content of mini-vehicles, companies can concentrate their efforts on strengthening research and continuously enhance the competitive advantages of small-displacement cars, which will not only benefit the development of enterprises but also occupy the market of small-displacement cars. Nowadays, the development of mid-size cars is rash, which is contrary to the consistent aim of privately-owned manufacturers of small-displacement vehicles. Due to the lack of experience in manufacturing and selling large-displacement vehicles, it is difficult for products to compete with mature products of joint ventures. It is hard to avoid playing "head-breaking blood" and it is difficult to avoid paying a large sum of "tuition fees" without much output. For private enterprises, this may be a "broke sesame seeds and lose watermelon." In terms of market competition, the current domestic mid-tier car market is increasingly rich in car varieties, and after several rounds of frequent price wars, consumers are increasingly rational and mature. Santana 3000, Excelle and other mature models have become the first choice for many consumers. Even though the technology of the mid-size vehicles manufactured by private enterprises is relatively mature, the sales situation is not optimistic because of the influence of consumer awareness and brand awareness. The author once did a survey on the purchase of mid-size cars last week. Among the 30 people surveyed, only one person chose the Chinese sedan, and the remaining 29 individuals each chose the joint venture Santana 3000, Excelle, Elantra, Bora and other cars. For some mid-level car brands produced by private enterprises, many people said that they had never heard of them. Although the survey cannot fully explain the problem, the initial results of the private enterprise's investment in the mid-size car market are evident. Private enterprises are advancing into the mid-level car market. Their effectiveness can only be “cool and warmâ€, “blessing†and “misfortuneâ€. Different people may also have different understandings. However, the chairman of Geely Group, Li Shufu, may be able to point out a way for the private enterprises that are groping in China—China should develop small-displacement economical cars. Because of our limited energy, serious pollution, traffic jams, and difficulties in parking, these are real issues that lie ahead. New industrial policies have also been introduced. If implemented properly, we will usher in the spring of small-displacement vehicles. (Shen Xinhua) Liberation Daily