Fuji Heavy Industries Co., Ltd


Fuji gave up the lark, and Jinhua saw the lark as a “chicken rib”. At present, Jinhua Youth Group, Guihang Skylark, and Guilin’s technical supporter, Fuji Heavy Industries, Japan’s “triangular relationship” has been confusing. The previously agreed framework for cooperation between Jinhua and Skylark and Fuji to provide technical support has been questioned by many parties. The person in charge of the project department of Jinhua Neoplan Vehicle Co., Ltd. stated that Jinhua will not give up the original car plan and everything will be carried out in accordance with the original plan. In parallel with the weekend, Fuji Heavy Industries Subaru's first 4S shop in China has already settled in Beijing. This time, Fuji Heavy Industries changed its business model of domestic production and then sales, but first started to use the imported vehicle to start the brand, spread the sales network, and then consider domestic issues. Fujitsu’s China Office Li Haibin frankly stated that Fuji is still imperative to realize domestic production as soon as possible. In fact, Fuji Heavy Industries has already had contacts with domestic companies on domestic issues and has narrowed the scope of cooperation candidates to two or less. As to whether Jinhua Youth is among the candidates, Li Haibin declined to disclose the specific name of the candidate. For the technical cooperation agreement between Jinhua and Fuji, Li Haibin said that so far, Fuji Heavy Industries and Zhejiang Jinhua Youth Group have never had any communication and contact. This agreement, which has been unilaterally proven, has become a "castle in the air." As for the cooperation between Guihang Lark and Jinhua Youth, he said that he has no relationship with Fuji Heavy Industries. At the same time, the car project of Zhejiang Jinhua Youth Group is still actively preparing for the project. Li Xianping, head of the project department of Jinhua Neoplan Automotive Co., Ltd., a subsidiary of Jinhua Youth Group, said that the car project is underway, but more specific content is inconvenient. He repeatedly emphasized that the car project was constructed according to the original plan and was Jinhua’s own new development project, and did not interfere with the affairs of other companies. In response to current rumors, Li Xianping stated that Fuji had already withdrawn its equity from Guihang as early as last year, rather than being announced at the Beijing Auto Show held by some of the current media. Therefore, any decision of Fuji Company will not affect Jinhua's current Car project. Four months ago, Pang Young, president of Jinhua Youth Group, once told the reporter that the cooperation agreement between Jinhua and Guihang Skylark has been signed, and the cooperation with Fuji has already been negotiated, and only a paper agreement has been reached. At the time, Jinhua’s negotiations with Fujitsu included Fujitsu’s entry into the Chinese market as a vehicle importer, opening up brand awareness, allowing Chinese consumers to understand and recognize Fuji Heavy Industries, and then the two parties would then carry out technical cooperation to achieve domestic production of Fuji Heavy Industries’s sedan. Therefore, Jinhua has been keeping a low profile on the sedan project in order to ensure a longer-term cooperation. It now appears that the first half of the consultation has been confirmed by Fuji's market move. In previous contacts, Pang Young not only admitted to his cooperation agreement with Fuji Heavy Industries, he also talked about the intention to cooperate with an automotive company in Europe to produce cars, and the models have basically been finalized. One obvious fact is that the majority shareholder of Fuji in Japan is GM. Before the media reported that Shanghai GM was "selfless" to provide sales support for the company. In this way, the "a European car company" in Pang Yang's mouth is the answer of Opel. Li Xianping said that Fujitsu has new ideas and new strategies, and Jinhua will understand and support them. At present, Fuji is committed to opening up its brand awareness and sales network in China. Jinhua will insist on developing its own sedan project. We can only say whether or not the two can find a link in the development process. Although Fuji Heavy Industries has denied cooperation with Jinhua, its eagerness to find domestic partners, as well as a handful of currently-delimited 1-2 candidate candidates, will surely surface to Fujitsu's Chinese partners in the near future. . The Jinhua Youth, with its strong economic strength, is unlikely to be on the shortlist. The Skylark may be out of office It is reported that Fuji Heavy Industries still maintains technical cooperation with Guihang Skylark and provides engine technical support for it. However, Fuji Heavy Industries has withdrawn the cooperation between the body and the stamping technology. Li Haibin clearly pointed out that the technical support of the engine Fuji will still guarantee that the duration of the cooperation is determined by Guihang. For the survival of Guihang Skylark, related personnel of Fuji Heavy Industry analyzed that the cost was wasted and the consumer market was not conducive to the sales of Skylark. The Guizhou region is located in the inland mountainous area, and its geographic location has caused a very large adverse impact on its mini-car market. This has been confirmed by the low sales volume of Skylark for many years. In addition, the local parts and components industrial network is not strong, and many parts and components need to be purchased in the coastal areas. After assembling the parts that were bought back, because the local market cannot digest large amounts of production, the whole vehicle produced has to be shipped to other places and sold in coastal areas. This wastes the cost of creating a shock. In the cooperation plan between Jinhua Youth Group and Guihang at that time, it did not focus on the production of Skylark. Instead, it announced the establishment of Guizhou Guihang Youth Sedan Manufacturing Co., Ltd., and entered the 1.6L to 2.8L mid-to-high-end sedan. Zheng Jian, general manager of Jinhua Neoplan Automotive Co., Ltd., also confirmed that the company is still carrying out asset clean-up on Guihang Skylark. Jinhua's recent sales focus is still on passenger car and truck projects, and sales of Skylark have not yet begun to take over. As a result, the skylark that is already fledgling wants to fly high. The possibility is even more negligible. (Reporter Er Jia) Jinghua Times