With the advent of China's consumer era, it has become commonplace for houses and cars to become overdue purchases for consumers. The promotion of the "Olympic economy" has also made passenger cars this production material an invisible "consumer product" in advance. According to relevant data, in order to better serve the Beijing 2008 Olympic Games and raise the level of buses and buses in the capital, the Beijing Municipal Government invested more than RMB 4.1 billion in subsidies for the renewal and operation of Olympic buses. From the beginning of 2003 to the five years of 2007, Beijing has already updated nearly 10,000 buses in advance; at the same time, the vehicle renewal activities of the Shanghai World Expo, which has been hailed as “economic Olympicsâ€, are also in full swing.
In the face of such a rare update, bus operators and bus manufacturers have invested a lot of enthusiasm. Some people say that buyers and sellers have benefited from this change in the tide. But behind the joy, people can not help but question whether these “consumer goods†enjoyed in advance by the Olympics are a perfect business.
Manufacturers: Faced with the big cake ahead of schedule, how to balance the overall market is a problem
In the “2007-2008 Top Ten Hot Spots in Chinese Business†released by the China Business Confederation recently, the “Olympic Economy†has been listed as the top ten of China’s commercial hot spots this year. When the "Olympic economy" is mentioned, many people will think of the huge demand gap of the RMB 280 billion yuan in infrastructure construction and related investment in the Beijing Olympics. One of the important needs is how to build a good public transport network before and after the Olympic Games to better guarantee the safety of tourists who are increasingly in increasing numbers.
Obviously, the overall level of Beijing buses that were mostly out of standard for the past few years and were in poor condition was not satisfactory. Therefore, with the support of the Beijing Municipal Government, the Beijing bus has undergone a massive update. After the update, the Beijing bus has changed its appearance: matching the Euro IV engine and achieving barrier-free design of low-floor passenger buses, Beijing’s public transport vehicle technology has leapt to the top of the nation at the same time; at the same time, a large number of Chinese and foreign athletes have participated in the Olympic Games. Athletes and overseas tourists also provide huge business opportunities for the Beijing tourist bus market. The International Olympic Organizing Committee has now confirmed that 955 tourist coaches will be acquired. The vehicles are provided by Beijing Shouqi Group, Beijing Bus Travel Company, Beijing Beiqi Taxi Group Co., Ltd. (Beiqi Leasing Company) and Beijing Xinyue Automobile Co., Ltd. . To this end, Beiqi Leasing and Beijing New Moon United Automobile Co., Ltd. have both conducted large-scale procurement to meet the demand for vehicles.
Is it sweet in the heart of a bus manufacturer that tastes this big cake? A bus company’s marketing department official told reporters in private that in the face of large-scale procurement, companies certainly welcome this opportunity, but they are not overjoyed. Because, the over-concentration of large-volume orders is actually more of an advance "overdraft" for the regional market. In his opinion, this is just a simple question of whether a cake is eaten today or eaten tomorrow.
During the interview, the person also revealed his worries to reporters. After the phenomenon of “consumption†ahead of the regional market, the overall sales volume of the company will show a downward trend in the next few years. However, this is not a result of the poor performance of the company, which is likely to be caused by the lack of balance in the overall market sales of the operating companies. However, he also stated that the Beijing area is only part of the market and that it is not difficult for companies to make up for this gap through the development of other markets.
Operating companies: In the face of more passenger cars in the hands, what should I do after the Olympics?
Those familiar with the passenger car industry know that operating companies often adopt a relatively balanced update rate when making vehicle updates. For example, a part of the old cars will be eliminated every two years, and new passenger cars will be replaced at the same time; after that, a part of the old cars will be replaced in the next two years and a new car will be purchased. This cycle will be repeated. This can not only properly consider whether the purchased vehicles can meet their own needs, but also ensure the normal operation of the company and the normal deployment of repurchasing funds. The arrival of the Olympic Games will undoubtedly indirectly disrupt this normal update cycle. Will this be a problem for the normal operation of bus-operated companies?
Recently, when the reporter interviewed a person in charge of the company responsible for the passenger transportation during the Olympics in Beijing, he said that if it is necessary to meet the demand of the Olympic Organizing Committee, it will need to purchase a new passenger car. For this purpose, nearly 300 passenger vehicles have been purchased; but After the Olympics, whether these new vehicles can be used to their full potential does not end at the moment.
He said that the company is very happy to serve the Olympic Games and is proud of it; but the “Olympic economy†may experience a year-by-year cooling trend after the Olympics. After the Olympics, the number of tourists may decrease, but the total number of vehicles operating companies will not As a result, there will be changes in this part of the newly installed vehicles. He looks guilty about the future market outlook.
The person in charge said that the life cycle of current tourist bus use is about ten years. After this large-scale new vehicle installation, it means that the renewal plan for the next few years will be postponed. The old car will not be expired and it is impossible to continue shooting. Money to buy a new car. Passenger car manufacturers are currently launching new cars at a very fast pace. A few months ago, they launched a new model, which soon became the old model. Today, the arrival of the Olympic Games has forced companies to implement purchasing plans in advance. “From the current point of view, operating companies can effectively increase their competitiveness in terms of both the scale of the enterprise and the overall level of the vehicle through the purchase of new cars. However, there is only one Olympics. After that, what should competitive enterprises win?†Hit a question mark.
“We want to serve the Olympics, but if we lose the competitiveness of the company because we serve the Olympics, this is something we don’t want to see.†Perhaps these remarks can reflect the bus companies’ opportunities in front of the market and sustainable development of the company. How to weigh the conflicting feelings.
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