The automotive industry held a grand seminar in Nanjing to celebrate the 50th anniversary of China's light truck industry. It is worth noting that in the face of the global economic integration pattern, the light truck industry is facing a change in the way of thinking, and even the conversion of national automobile strategic thinking.
Born for economic construction
The vigorous development of China's light truck business began in 1958. China has tried to rise rapidly from the rubble of the war. The country has invested in a leap-forward development. The light truck of Nanjing has been named "Yuejin" and is the clearest left in that era." Annual rings."
Due to the rapid development of the economy requires an important production tool - trucks, the country has chosen the "first production after life" route in the development of cars. As a result, a batch of truck manufacturing companies came into being across the country, but almost all of them are in the R&D stage and there is no mass production. The leap forward is the project that was built by the Soviet Union in that year. The Yuejin truck officially went offline in 1960, filling the gap of China's lack of light trucks and making an indelible contribution to China's economic construction.
During this period, the development and layout of light trucks was an important part of the country’s economic strategy. At the same time, it also rounded up the Chinese people’s dream of building their own cars independently.
Growing with economic development
In recalling the journey of light trucks, Zhang Xiaoyu, executive vice president of the China National Machinery Industry Federation, said: "In the period of planned economy from 1958 to 1978, China's light truck industry relied on self-reliance and independent research and development to seek development. During this period, the light trucks Two main forces emerged, the South has a leap for Nanjing Automobile, and Beijing has 130 in the north. In 1958, Nanhua made 250 light trucks for the whole year; in 1978, Nanqi produced 3,600 light trucks for the whole year, accounting for the total output of the country's cars that year. 2.41% exceeded the total output of 3,000 cars in the country that year; in 1978, the annual output of Beijing 130 was close to 40,000, which accounted for 27% of the country's total automobile production.
During this period, Shanghai, Shenyang, Jiangxi, Tianjin, and Southwestern regions also developed light trucks based on local economic forces, which greatly supported the local economic construction. In the early 1980s, through the combination of technology and trade, Beijing introduced the Isuzu N series light trucks, obtained product technology and a full set of technical materials including engines, transmissions, and axles, which not only enabled Beijing 130's product technology to be realized. The upgrade also enabled the domestic light truck companies to share the imported technology and quickly increased to more than 20 companies. The supporting components also developed at the same time.
The strong profit margin of the auto plant and the powerful pulling effect on the local economy as a whole have stimulated the enthusiasm of the local government for the development of the auto industry. The auto manufacturing plant presents a situation in which the motherland is blossoming all over the country. There is no need to think about the economic scale.
Zhang Xiaoji said: "From 1993 to 2000, the development of China's light-duty truck industry was sluggish, with an annual output of around 300,000 vehicles for 8 years, and there was no breakthrough in terms of product technology, market strategy, or corporate reform. Progress."
It is also during this period that the light vehicle industry is in a position to supplement its economic needs, losing its original position in the national strategy, and the strength of local enterprises exceeds that of the central enterprises.
Going to sea to embrace globalization
After China's accession to the WTO, the Chinese economy has witnessed rapid development. The rapid economic development has driven the rapid development of the automobile industry.
Zhang Xiaoji recalled: “After 2000, when China joined the WTO, China’s auto industry has participated in international competition in all aspects and achieved extraordinary development. This has also brought about room for development for China’s light-duty truck industry. Light-card companies’ foundation for independent innovation and integrated innovation At the same time, a truly leap-forward development was ushered in, and a number of companies such as Beiqi Foton, Jianghuai, Dongfeng Light Truck, Jinbei, Jiangling, Great Wall, and FAW Light Truck emerged, and the light truck companies have adapted to self-raised funds and old factory technology transformation. And integrated innovation to the development model of independent innovation, and with less investment to produce a product with high cost performance, safety, low emissions and strong market adaptability, has become the leading product in domestic urban and rural markets and expanding exports.â€
With the rapid development of light trucks, the domestic market has also become relatively saturated, and it is imperative to go out. According to the latest customs statistics, in 2007 China exported 193,000 light trucks under 5 tons, accounting for 77.8% of the export volume of trucks, and accounted for nearly 1/3 of the total exports of the automobile industry.
Zhou Liang, general manager of Nanjing Iveco Automotive Co., Ltd., said: "China's light trucks have accumulated decades of experience in cost control, product manufacturing, and pricing strategies, enabling us to achieve the highest price/performance ratio of our products; at the same time, China's light trucks are highly likely. Break through the bottom line of the global light truck industry and subvert the existing pattern of the international light truck market.†Light-duty truck companies have embarked on a necessary path for China’s economic development – ​​use the world market to solve China’s employment problems, and expand and develop in international competition China's auto industry.
However, at present, most of China's light-duty vehicle companies are in the single-armed combat pattern, relying on low-cost start-ups, and then relying on low-cost to the international market. Low-cost, low-cost companies must have large-scale, otherwise it is difficult to gather large sums of money to support the subsequent development of the company. Moreover, while China's light trucks have low-cost competitive advantages, they also have the disadvantages of low quality, low quality, and low service levels.
New strategic thinking
Among the multinational corporations, Japan Isuzu Corporation is the one that has the greatest impact on China's light truck industry. China's light truck industry is the first to welcome Isuzu in its opening of the country. At present, the technical route of China's light trucks mostly follows the practice of Isuzu, and even Isuzu’s 4JB1 engine is still an important powertrain.
However, when people think that Isuzu will have great development, this company has quietly fallen into the GM. Isuzu has such advanced technology. Why can't it develop on its own? An Isuzu high-level official said: “In the face of capital, a company that starts with technology is small, and technology is nothing.†Isuzu’s acquisition by General Motors takes place under the pattern of global economic integration, and it is believed that Chinese companies will One day will also encounter the problems Isuzu encountered.
In foreign countries, there is almost no independent commercial vehicle company. There is a comprehensive large company behind every commercial vehicle brand. Can China's light truck companies be able to do their own thing? In dealing with this issue, the integration of Yuejin brand into Nanjing Iveco is a case worthy of attention. In this process of integration, Yuejin obtained Iveco's technology and marketing network to overseas and enhanced its ability to go abroad. Iveco can successfully enter a market with relatively low consumption levels such as Eastern Europe by leapfrogging into such a product. This fusion has achieved the integration of technology, market integration, capital integration and achieved a win-win situation.
Under the WTO background, China's light-duty truck industry should have a new way of thinking, and use its international perspective to position itself. In particular, the owners of assets should further look at the perspective of world economic integration and revisit the face of the light-duty truck industry. Competition and challenges. This challenge is not just a challenge between companies but a challenge between national brands and a battle for the industry chain.
At present, the behavior of our company is mostly tactical behavior, or opportunistic behavior, and it does not regard exports as a national strategy. It is also in this mode of thinking that companies re-exports quantity, light after-sales service; heavy quantity, light profits, and even Chinese companies to carry out a vicious bargain. While gaining an international market, our industry has paid a heavy price. At present, our main exporting countries and regions are in the early stage of economic development. At the beginning of entering the market, we left the impression of low prices and low quality. Once we are forced to withdraw from the market, can we go in again? Light trucks are now beyond the scope of simple, short-distance delivery vehicles. Especially under the premise of a unified world market, the light truck industry should be examined and planned with the perspective of national strategies.
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