In ancient times, it was often said: "The troops and horses do not move, but the grain and grass come first." This principle is equally relevant to the strategy of independent automotive brands. A nation cannot expect its auto industry to thrive if it lacks a strong domestic supply of parts and components. The development of self-owned brands is not just about building cars—it's about building a complete ecosystem that includes core technologies and critical components.
China’s auto market ranks among the top four globally, yet 80% of its automotive technologies are controlled by foreign brands, especially in high-end engine development. This dependency has become a major weakness for the national auto industry. When people think of self-owned brands, they usually focus on the finished vehicle. However, without strong, independent component brands, the growth of domestic car companies remains constrained. Even domestically produced parts from joint ventures may prioritize the interests of foreign partners, leading to potential supply chain vulnerabilities.
Key components such as engines, gearboxes, suspension systems, and braking systems must be developed independently. Otherwise, self-owned brands can be easily “cut off†at any moment. The recent supply chain issues faced by Junjie serve as a clear example. Therefore, supporting self-owned brands should go beyond just the vehicles themselves—R&D in spare parts and components must also be prioritized. Only by expanding the reach of self-owned brands from the vehicle down to the component level can we ensure a stable foundation for their long-term success and sustainable growth.
In recent years, the automotive parts sector has been dominated by international giants like Mitsubishi, Bosch, Delphi, and Visteon. Few Chinese brands have managed to establish themselves on the global stage, with Fuyao Glass being one of the exceptions.
Approximately half of the engines used in domestic self-owned brands are based on Mitsubishi technology. It's hard to imagine how brands like Chery, Brilliance, and Geely could grow confidently without developing their own engine capabilities. Foreign suppliers can quickly take control over pricing, technology, and supply chains, limiting the autonomy of domestic manufacturers.
The launch of the Brilliance 1.8T engine marks an important step toward building a high-level domestic automotive parts industry. An engine is like the heart of a car, and its R&D capability directly influences the strength of a country’s automotive sector. As China continues to develop its auto industry, the goal should be to create not just "China Road," but also "China Heart"—a truly independent and powerful automotive industry.
Related topics: Independent Brands, Where Are We Headed?
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