The 2013 China International Commercial Vehicle Show officially kicked off at the Wuhan International Expo Center. As the largest commercial vehicle show in Asia. On-site beauty, test rides, driving skills demonstrations and other activities are dazzling. Throughout the auto show, if traditional marketing activities are the “hard targets†of previous auto shows, new micro-events have become a new marketing influence.
Micro-events trigger new wins
The participation in the truck test drive, demonstration of driving skills, and functional demonstration of trucks and special vehicles is a major innovation in this exhibition.
This year's commercial vehicle show focused on aluminum commercial vehicles - China's top 500 companies Luantong Group and six new aluminum models with Hongyan unveiled, and innovative marketing, open the WeChat swipe win code competition with the Internet , mobilized everyone's enthusiasm. In just one hour, the number of WeChat participants reached 254 and the number of winners was 44. The interaction is interesting and continues to tap the new marketing model of the customer. It also reflects the new trend of the traditional industry exhibition marketing.
High-end technology products are also exciting
At the exhibition, in addition to the display of rarities such as high-end, atmospheric, upper-level concept cars, and new energy vehicles, there are many novel vehicles that are “groundedâ€, such as retractable RVs, dual-purpose water vehicles, and climbing vehicles. The 45-degree steep slope Han-style sport utility vehicle was unveiled. Daily commercial vehicles are also the focus of this auto show. It is reported that as the "variety of models" of Dongfeng Motor Co., Ltd., Dongfeng Yufeng will bring its two most luxurious models - "home car" and "VIP commercial vehicle" debut.
At the same time, along with the development of the commercial vehicle industry, the peripheral products around the automotive R&D have also become a highlight of the exhibition. For example, the aluminum pallets uniquely promoted by the Yongtong Group are anti-bacterial, moisture-proof, anti-corrosion, high-temperature, non-softening, and low-temperature non-embrittlement. And the recovery value of 100% of residual value is ultra-high performance, which is favored by the exhibiting customers.
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