LED era is coming, Sino-German cooperation is deepening
In the past two years, LED application products have just been introduced to the market and have been questioned due to unstable performance. However, from the Foshan German LED industry exchange seminar, the German government, enterprises and lighting application designers are very recognized for LED lighting. At the same time, the German government asked Germany to replace all public lighting into LED lighting by 2020, and the market potential has increased rapidly.
The Frankfurt exhibition has come to an end. Through five days of exhibitions, we can clearly know that the LED era has no doubt come.
First, the European lighting technology represented by Germany leads the world, but their attitude towards the application of new technology products is very conservative, and they are afraid to promote to the market. But this year's Frankfurt exhibition, all participating German and other European lighting companies, launched a full range of LED lighting products and related ancillary products and services.
Second, the first two years, LED application products just launched the market, due to unstable performance, has been questioned. However, from the Foshan German LED industry exchange seminar, the German government, enterprises and lighting application designers are very recognized for LED lighting. At the same time, the German government asked Germany to replace all public lighting into LED lighting by 2020, and the market potential has increased rapidly.
3. Exhibitors not only introduce LED products, but also more and more products incorporate the latest LED design and applications. For example, Philips displays its latest design of OLED chandeliers, which can change color with different music rhythms; Osram's latest modular lighting The technical design adjusts the lighting according to the student's daily fatigue state.
The LED industry has undoubtedly developed in an all-round way. At the same time, we have noticed that both Chinese and German companies recognize each other and cooperate rapidly, showing obvious and positive changes:
1. Some exhibitors from early Europe, including Germany and Italy, were very excluded from exhibiting and exhibiting by Chinese companies. But this year, many foreign friends took the initiative to talk to us and talk about China's lighting development and product design. During the exhibition, we negotiated with several German companies. They all recognized the Chinese market and expressed their willingness to cooperate to explore the Chinese market.
Second, the visas for early exhibitions in Frankfurt were very difficult. There was once a delegation organized by Zhejiang, and more than 20 people were refused. The current visa for participation has been gradually relaxed, and at the same time, the visa invitation letter provided by the Frankfurt exhibition can get a German visa very smoothly.
Third, the details can also explain the changes. At the German exhibition, the restaurant that serves lunch has a Chinese slogan: freshly baked and delicious! It can be seen that the exhibition pays more and more attention to Chinese exhibitors and provides corresponding services.
4. Trade between Germany and China is currently in good shape, reaching a trade surplus: China's exports to Germany account for 6.1% of the total, Germany's exports to China account for 8.2% of the shares; at the same time, Frankfurt has become the euro zone's offshore trading center.
The LED industry is a globally focused and fast-growing industry. We believe that combining China's manufacturing advantages with Germany's technological advantages, coupled with innovative business cooperation models, the future of the Sino-German LED industry must be even better.
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