FAW Jiefang Engine Division builds Chinese brands with technological innovation and global vision
As the evergreen tree of the Chinese engine brand, the FAW Jiefang Engine Division (hereinafter referred to as the "engine division") also actively responds to the country's "going out" strategy and actively expands overseas markets. According to the engine division, in the first quarter of 2018, the proportion of single engine exports from the engine division increased by 13% year-on-year; the proportion of exports of six-cylinder engines increased by 8.2% year-on-year; the export volume of aowei products increased by 6.9% year-on-year. With its superior strength of the strongest Chinese core, it has won the recognition of the international market and won the glory for Chinese brands overseas.
FAW Jiefang Engine Division actively expands overseas markets
Technological innovation allows companies to "run"
Power equipment is the core technology of many industries, including transportation, construction machinery, and defense equipment. However, China has long lacked key core technologies. The engine business department always adheres to the development model guided and supported by innovation, and continuously seeks to break through foreign monopolies and blockades, thus realizing the independent development of China's power industry. On December 20, 2003, China's first four-valve engine with independent intellectual property rights, the Aowei CA6DL engine was born in the engine division and realized the leap from China to China.
The engine is the heart of the vehicle that the user pays attention to, and it is the environmental protection pioneer that the society pays attention to. As the oldest diesel engine company in China, the engine business department always regards sustainable development as the main strategic goal, and runs green energy conservation throughout the product life cycle.
"Take the old machine to me and give you a brand-new remanufactured engine. The performance is exactly the same as the Three Guarantees policy and the new machine!" This statement is not only a promise to the customer, but also a remanufacturing base of the engine business department. The ability to tap the domestic demand potential is even more of a strength. It is reported that the engine business department has been actively exploring various types of remanufacturing technologies. Based on the breakthroughs made in the remanufacturing technology of cylinder blocks and cylinder heads, remanufactured research on urea pumps, common rail pumps, and ECU parts has also been achieved. Great progress. For example, by building a urea pump test platform to simulate engine operating conditions, functional testing of the urea pump, replacement of filter cartridges and other methods to restore the use of urea pumps and so on.
In addition, in the remanufacturing of gas system parts, it has also formed a certain amount of technology accumulation, and basically mastered the remanufacturing technologies of ECM, oxygen sensors, mixers, and globe valves. From January to April of 2018, the company sold a total of more than 2,200,000 yuan in remanufactured parts and maintained a steady growth.
Technological innovation can not be separated from the participation of talents. It is understood that there are 1,160 R&D teams in the Engine Division and 38.4% of highly-skilled personnel, including 35 doctoral students and 33 leading talents who are dedicated to the development of forward-looking technologies, products, and manufacturing technologies. Providing a steady stream of top-notch products and technical support, it has only achieved the reputation of China's "core" world-renowned.
In China, the Engine Division's products have long been widely known, and numerous awards have been won and are sought after by more and more users.
In foreign countries, Aowei, Hengwei, and Conway have gradually been recognized and loved by users in various countries. More and more high-tech engines that ride in Russia, Kazakhstan, Chile, South Africa, Vietnam, Africa, the Middle East, and other countries and regions are the most vivid live commercials of the Engine Division.
It is because of the continuous pursuit of technological innovation that the engine business unit really "runs". Qian Hengrong, general manager of the Engine Division and party secretary, told reporters that at present, the engine business unit has the strength to respond to market changes, no fear of the impact of new energy products, no fear of market fluctuations, and has the strength of positive product development. , Xichai brand does not consider joint ventures, independent products do not consider the introduction of technology; with the strength of convergence in the international market, firmly believe that independent brands can resist foreign brands attack, firmly believe that the engine business unit products will enter the high-end markets in Europe and America.
Policy favors accelerating the layout of overseas markets
Under the guidance of the National Innovation Driven Development Strategic Approach, leveraging policies such as the “Belt and Road Initiativeâ€, more and more Chinese national brands have been transformed from “Made in China†to “China's Zhi Zhiâ€, accelerating their deployment and extending their reach overseas. Market, accelerating beachhead overseas market.
Data from the Ministry of Commerce show that from 2013 to 2017, China’s trade volume with countries along the “Belt and Road†totaled more than US$5 trillion, and foreign direct investment exceeded US$70 billion. Chinese enterprises have promoted the construction of 75 economic and trade cooperation zones in countries along the route. With the support of the “One Belt and One Road†policy, China-made smart phones, automobiles, e-commerce and FMCG industries have ushered in new development opportunities and achieved remarkable results.
The engine industry, which is the core of automobiles, has also ushered in vast opportunities for development. In recent years, the Engine Division has taken advantage of the “One Belt and One Road†initiative to target the international market and continuously accelerate the pace of “going globalâ€.
In 2008, the engine business division officially launched overseas market expansion and made its debut on the stage of the global engine market. Today, the engine business unit has risen to become the leader of the Chinese engine brand.
With deep understanding of global engine advanced technologies and forward-looking understanding of future development trends, the Engine Division has always been adhering to the brand mission of “national brand high-end powerâ€, always taking product technology innovation as a driving force, and taking strong product forces as the core. Globalization is a large-scale layout, leveraging the brand's power is therefore constantly enlarged.
FAW Liberation Engine Division's scientific and technological innovation and research and development products accelerate the layout of overseas markets at the same time
As the representative of the Chinese brand, the Engine Division is being known by more overseas users. Today, engines have been exported to Southeast Asia, Vietnam, Indonesia, the Philippines, Middle East Iran, UAE, Saudi Arabia, Eastern Europe, Russia, Kazakhstan, Africa, South Africa, Ethiopia, Kenya, South America, Chile, Brazil, Bolivia, and Europe, Spain, Italy More than 60 countries and regions have basically covered all countries and regions along the Belt and Road.
Different regions have different needs naturally. How do you meet the different needs of users? According to relevant leaders of the engine business department, they are introduced: “First of all, according to local conditions, develop and promote products suitable for the local market. Second, quality control, increase Strengthen product quality, products meet the export quality inspection standards before they can be put on the market. Third, service guarantee, provide free technical support and service training to customers in the operation and use."
While doing a good job of products, the engine business department also rolled out a “big network†and constantly improved and improved its overseas marketing service network.
Since 2013, the Engine Division has established overseas offices in eight countries and plans to establish 15 overseas offices by 2020, forming a more comprehensive overseas marketing service network.
Li Guangdou, a well-known brand strategy expert, once pointed out that the brand is a business card for the country’s image. Today, the engine division that has gone out through the country's favorable policies has become a business card presented by the Chinese industry to the world. In the future, the Engine Division will continue to accelerate the pace of innovation, improve service capabilities, and contribute to the “China brand world sharingâ€.
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