"From January to October of 2010, Linglong Group achieved a total sales income of 12.28 billion yuan, and overseas sales revenue of 635 million US dollars. It is estimated that annual sales revenue will be 15 billion yuan, and overseas sales revenue will be 750 million US dollars. Comprehensive ranking of economic indicators Ranked 229th among China's top 500 manufacturing companies and No. 17 among China's top 500 chemical companies. In 2011, Linglong Group’s production and operation target was to increase total tire production capacity by 30%, increase sales revenue by 26%, and increase profits by 20%. Tire industry 'leader'.†Wang Feng, general manager of Shandong Linglong Tire Co., Ltd. told reporters.
New models supporting new features
Many people in the industry believe that the global tire market situation in 2011 is not optimistic. The unfavorable factors such as inflation, appreciation of the renminbi, and international trade barriers will be difficult to eliminate in the short term. "The more cruel competition environment, the more able to test a company's market control ability and development quality." Wang Feng said with confidence. According to the market environment, exquisite tires timely adjusted product strategy. According to report, in the market for new models of supporting tires in 2010, the exquisite tires exhibited three distinct features.
First, further subdivide the product. According to the automotive use environment and category, combined with Linglong Tire's product series transformation, through the tire product performance and automotive actual use counterparty sales, improve product applicability and user satisfaction. In the field of commercial vehicles, Delicate has formed two series of highway-specific tires and engineering dump tires. Based on the use of vehicle terminal sales customers, the company tracks and examines the tire usage environment and improves the product details to make the product more targeted. In the field of car tire fittings, the low rolling resistance and low noise series tires developed by Linglong Tire catered to the trend of environmental protection, low carbon, and comfort in the automotive industry, and the supporting weight rapidly increased.
Second, accelerate the adjustment of product structure. The main performance is as follows: Tilted tires are upgraded to radial tires, and inner tubes are upgraded to inner tubes. According to Wang Feng, in 2010, the number of tire-less radial tires for exquisite tires more than doubled from 2009. “This is the result of the industrial upgrading of the automotive industry and the tire industry. It is also the result of the independent innovation of Linglong Tire,†he said.
Third, the international market layout is more reasonable. After experiencing the "labor pains" of the US tire special security case, the exquisite tires have undergone a systematic market structure adjustment and the international market has become more rational. At present, the "European and American markets" have broken the "universal" situation. Newly-developed emerging markets such as Latin America, Africa, the Middle East, and Southeast Asia are growing rapidly.
Domestic and foreign matching market "two hands grasp"
Although sales of exquisite tires in 2010 were good, Wang Feng was quite impressed: “2010 is a grim year for corporate development. The impact of inflation, cost pressures, appreciation of the renminbi, and frequent restrictions on international trade have increased. Exquisite tires have difficulties in domestic and foreign markets.†To overcome the impact, exquisite tires upgrade the product quality on the one hand, and enter the mid- to high-end market to ensure corporate profits; on the other hand, dig deep into the company’s internal potential and actively carry out energy conservation and emission reductions. Consumption, eliminate backward production capacity activities, and maximize production efficiency. In addition, in order to absorb the cost pressure, combined with the improvement of product quality, product quality, and after-sales service level, Linglong Tire has raised prices in domestic and overseas markets six times.
Today, in the domestic supporting field, Linglong tires have achieved a full range of all-round, regardless of the number of matching or supporting amounts are ranked first in the country. “Technology and service are our outstanding advantages. In terms of technology, our company is responsible for the development of more than a dozen industry standards, has more than 200 domestic and foreign patents, and designs and develops more than 400 new products and has more than 20 new products. Technology and new products fill domestic gaps." Up to now, Linglong Tire has become a strategic partner of more than 50 automakers in China. It has more than 100 provincial-level agents, and has a marketing network of 20,000. Multiple.
In the international market, Linglong Tire All Steel Radial Tire matching market has matured and accumulated many years of supporting experience. In the trailer tire market, exquisite tires are available in large quantities in Britain, France, Germany and other countries. In the semi-steel radial tire market, although the exquisite tires are in their infancy, the high starting point and high positioning strategy helped them win large purchase orders for Tata and Leland, the major automobile manufacturers in India. Under the premise of %, become the exclusive supplier of Leland China tires). At present, exquisite tires are exported to more than 160 countries and regions in the world, creating a precedent for marketing in Europe and America, such as trailer support and overseas government procurement.
Strict plan for "12th Five-Year Plan"
Keeping pace with the national "Twelfth Five-Year" plan, Linglong Tire has formulated a detailed "12th Five-Year Plan" plan. "The main idea will not change, but it will still be the main attack on R&D, closely linked to the market, and will strive to achieve a total output of 60 million tires and an operating revenue of 30 billion yuan." Wang Feng was concise.
Through research and development capabilities and technological breakthroughs, we have created high-end product groups. "UHP tires (Ultra-high-performance tires) will be the company's flagship product, and will form six series of low rolling resistance series, environmental protection formula series, run-flat maintenance series, snow series, low noise series and anti-slip series. Green tire product group.Advocates green consumption, strives to open the mid-to-high-end car matching market in 2 to 3 years, and forms a scale in the overseas mid-to-high end car market in 3 to 5 years."
According to the National Tire Industry Policy, Linglong Tire took advantage of the opportunity to build a long-planned test site. At the same time, there are plans to conduct mergers and acquisitions to promote the optimization and reorganization of the industry, and accelerate the fission and scale expansion of the company. Implementing the "going out" strategy and starting construction of the Linglong Group's Liuzhou Tire Industrial Park in Guangxi, it will form an initial production capacity of 20 million sets of semi-steel and 2 million sets of all-steel radial tires and create a manufacturing base for radiation in Southeast Asia.
In the layout of overseas markets, Linglong Tire will be connected with the Thai government to establish an overseas raw material base in Thailand, and use this as an opportunity and link, with plans, targeted, timely construction of overseas manufacturing and processing bases and logistics storage and transportation bases. The internationalization of production, supply, and sales systems enhances the company's risk defense capabilities and self-support capabilities.
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