Aftermarket, changing parts companies and terminal operators how to stand

In 2011, China’s auto production was 18,419,900, an increase of 0.84% ​​year-on-year, down 31.6 percentage points from the previous year. Sales volume was 18.5051 million, an increase of 2.45% year-on-year, down 29.2% from the previous year. The growth rate of China's automobile production and sales fell sharply in 2011, which was mainly influenced by the national macroeconomic regulation and control, the withdrawal of incentive policies, the high base of the previous year, and restrictions on the purchase of cities in Beijing and other four factors, among which the withdrawal of the state’s macroeconomic control and encouragement policies was affecting 2011. The main factor for car growth. In 2012, inflationary pressures remained, and the tone of the macroeconomic regulation remained unchanged. The auto market had already bid farewell to the “blowout” type of rapid growth in the past and will maintain a single-digit growth rate or a foregone conclusion in the future.

In spite of this, the situation in the automotive aftermarket is relatively optimistic. As of August 2011, the number of Chinese automobiles has exceeded 100 million for the first time, and the significant increase in the number of holdings has brought huge business opportunities to the automotive aftermarket. It is estimated that by 2016 China's auto aftermarket The scale will exceed 700 billion yuan, an alarming rate of increase. As a result, many companies have transformed and turned their attention to the aftermarket. The automotive aftermarket is currently occupying an important position in the entire automobile industry chain in mature automobile giants such as the United States, Japan, and other countries. According to statistics, in these countries or regions, the profit from vehicle sales is usually less than 20%. The profits generated in the automotive aftermarket, such as auto parts and maintenance, exceed 70%. The scale, level, and income of the post-market will determine the development of the auto industry. This is an inevitable stage. The history of development of auto production and sales countries in the world and the major auto consumption countries can illustrate this point.

Regardless of the analysis of market prospects, scale, or profit, all show that there is still room for unlimited development of the auto industry after the auto parts market. However, when the company enters the Chinese auto aftermarket, it finds that the Chinese post market is also not very good.

As is known to all, despite the fierce competition among major auto makers in vehicle sales, they are driven by huge economic interests in the aftermarket services such as automotive parts supply, and the major auto manufacturers are doing this for auto parts sales. It is very much the same. Taking auto parts distribution as an example, the original parts distribution business is dominated by automobile manufacturers. Most of them are sold directly to end customers through auto 4S stores so as to obtain high sales profits from spare parts. With the increase in the number of car ownership and the increase in car owners’ awareness of the post-market, the monopoly after-sales market of 4S stores alone is far from meeting market demand. In addition to 4S stores, Auto Parts City is also an important distribution channel for domestic auto parts. Auto Parts City itself is a very effective sales channel for auto parts and supplies. According to incomplete statistics, there are currently more than 200,000 auto parts sales stores selling various auto parts and accessories, and most of them are concentrated in All parts of the city in the auto parts. However, due to the current lack of industry management standards in the auto parts market, there is a big gap in the management system, and there is a lack of necessary guidance in policies. The current situation is that the number of dealers is large, the scale is small, the market channels are chaotic, and the quality of products is uneven. Fake and shoddy accessories flood the market, and this result has caused consumers to worry about buying accessories in Auto Parts City.

The industry has become increasingly chaotic, and products have become more and more fake. This has greatly damaged the interests of consumers and has also deprived consumers of the right to use genuine products. Consumers' trust in the auto parts market has been getting lower and lower.

According to the research, Gasgoo.com has analyzed that the best way to solve these problems is through face-to-face direct publicity and guidance so that terminal distributors can understand authentic products and help parts companies to directly access terminals. To this end, Gasgoo.com fully integrates its resources and launches an “automobile 100-city tour” event, which allows more dealers and repair shops to have more knowledge of the identification of genuine auto parts and more opportunities to access genuine channels. Hold more business opportunities.