White carbon giants gather to expand production in Asia

On October 22, Evonik Industries of Germany announced that it will increase its silica production capacity by 25% in the next few years; on October 20th, the largest silica plant in history of the French Rhodia Group will be opened in Qingdao; September On the 29th, China Bluestar (Group) Co., Ltd. and the United States Cabot Corporation's world-class fumed silica expansion project was held in Jiujiang City. It is the first time that the giant company has announced such a large-scale addition of white carbon so intensively. With the rapid development of the automotive industry and supporting tire industry, demand for silica in the Asian market has soared.
Tire Detonation Demand The rubber industry is the major consumer market for white carbon, accounting for more than 70% of total white carbon consumption. Rubber processing is also the most promising market for silica.
“The demand for fuel-saving tires around the world is growing rapidly. In particular, countries and regions such as Europe, the United States, Japan, and South Korea have successively introduced tire label regulations. Tire companies are increasingly integrating highly dispersed silica into their formulations. It is estimated that the market demand for highly dispersed silica will maintain an average annual growth rate of 9%.” Tom Benet, President of Rhodia's Silica Business Unit, further pointed out that Rhodia's Zeosil highly dispersed white carbon is used in green tires Production can reduce tire rolling resistance by 25%, reduce light vehicle fuel consumption by 5% to 7%, and reduce carbon dioxide emissions by 5% to 7%. The new plant in Qingdao will increase the global production capacity of Rhodia's highly dispersed silica by 30%, which is a response to this market demand.
Low rolling resistance, high wet skid resistance and high wear resistance are called "magic triangles" for tire performance. To improve tire performance, the application of new materials is critical. According to data provided by the National Highway Safety Administration (NHTSA), changing the reinforcing material from carbon black to white carbon can reduce tire rolling resistance by 5% to 10%. Both NHTSA and the American Rubber Manufacturers Association (RMA) have publicly suggested that companies that have not met the standards should replace carbon black with white carbon in order to improve product performance.
Dr. Joachim Klub, the head of LANXESS's butadiene rubber business, said in an interview with this reporter that the new tire labeling regulations are a big driving force for the replacement of tire materials. Tire companies will use soluble styrene-butadiene rubber to replace emulsion-based styrene-butadiene rubber, and the corresponding reinforcing materials will also shift from carbon black to silica. LANXESS expects that the high-performance lanthanide butadiene rubber and solution butadiene styrene rubber will rapidly increase at an annual growth rate of 10% under the new tire regulations, while the ordinary butadiene rubber and latex styrene-butadiene rubber The growth rate is estimated to be only 3% to 4%. As high-performance synthetic rubbers are more compatible with white carbon, the demand for white carbon is also growing at about 10%.
China and India lead demand growth “In 2015, Asia will become the largest market for highly dispersed silica, and its demand growth will be much higher than the global average of 9%, reaching 15% or higher. China accounts for 40% of the Asian market. It will become the largest single market in the world," said Sun Lihong, general manager of Asia for Rhodia's carbon black business.
One of the important reasons why people are so optimistic about the Asian market is the great development of the Asian automobile industry and the tire industry supporting the automotive industry. The global demand forecast report for white carbon released by the United States’ professional market research organization Friedonia Group this year also emphasizes that the mature markets such as the United States and Western Europe are already approaching saturation, and developing countries such as China and India will Development plays an increasingly important role. The report also stated that the rubber industry will still maintain the largest market position for specialty silica, and the demand is mainly precipitated silica, fumed silica, and fused silica.
In 2010, a new tire investment boom began in the world, especially in Asia. In the past 12 months, world-renowned tire companies have almost announced the expansion or construction of new tires. According to preliminary statistics, tire companies that do not include China, with a total investment of more than US$8 billion, are mainly concentrated in Asia, which is dominated by China and India, with a ratio of nearly 50%. The location that attracts the most investment in tires is China, which is estimated to be more than US$3 billion. The world's top ten tire companies have announced the construction and expansion of tire projects in China. India has also become a hot spot for investment. Bridgestone, Michelin, Indian JK Tire, Indian Apollo, Indian Balkrishna Industrial Co., Ltd. have announced huge new tire construction projects. The huge new production capacity of China-India tyres will inevitably bring tremendous opportunities for the development of white carbon black as a supporting raw material.
Huge investment projects get together The giant companies have not only stated that they will increase their white carbon production capacity, but they will invariably focus on new production capacity in Asia, especially in the “BRIC” countries like China and India.
According to the plan announced by Evonik Industries Group on October 22, Evonik will invest approximately 50 million euros to increase its global capacity of precipitated white carbon by 25% over the next four years. Evonik currently produces precipitated silica at 10 sites in 8 countries. The expansion will be carried out at its existing production sites in Asia and Europe. After the expansion, the total production capacity of precipitated white carbon will reach 1 million tons. year.
Rhodia's new project was built in Shandong Province, where China's rubber industry is most concentrated. On October 20th, the Rhodia Group Fine Chemical Additives (Qingdao) Co., Ltd. unveiled its high-performance white carbon plant. The chairman and CEO of Rhodia Group, Jean-Pierre Cramerdio, said that the project has invested 50 million euros and designed annual production capacity of 72,000 tons, which is Rhodia’s largest investment project in China to date.
The new joint venture project address between Cabot and China Bluestar selected Jiangxi, where the organic silicon industry is concentrated. On September 29th, the World Class Fumed Silica Increased Production Project invested by Cabot Bluestar Chemicals (Jiangxi) Co., Ltd., which was invested by US$43 million, was started in the Spark Industrial Park in Jiujiang City. The first-phase expansion of the project is expected to be completed in the second half of 2011, which will increase the production capacity of fumed silica from Cabot Bluestar from 0.5 to 15,000 tons/year; the second phase will increase the total production capacity. To 20,000 tons/year. After the project is completed, it will become the world's largest fumed silica production base.
In addition, the second phase project of Wacker Chemie AG and Dow Corning's Zhangjiagang fumed silica plant, which started last October, is in full swing and is expected to be completed in 2011. The total investment of the new fumed silica plant amounts to tens of millions of euros.

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