Recently, 120 units of SKD spare parts sold by South China Heavy Duty Truck Group, a machine group of China Weapons Industry Group, to South Africa are under intense preparation. The export of spare parts like this is not the first time this year, but replacing the traditional vehicle exports with spare parts bulk exports, this change in sales model is actually the first time in the history of Bei Ben Heavy Truck Marketing. . This change will benefit from the company's "lean marketing" concept.
Since the beginning of this year, due to the slowdown in world economic growth, the global heavy-duty truck market sales situation is not optimistic, and the domestic heavy-duty truck market has fallen to an unprecedented low point. The sharp drop in sales performance has caused the commercial truck industry's top three Dongfeng, China National Heavy Duty Trucks and FAW to agonize, which has made the pressure on Beiqiu Heavy. How to survive the "severe winter" of the heavy-duty vehicle market is a difficult problem facing the company.
In order to solve this problem, Beiben Heavy Duty Truck Co., Ltd. started with the “Recommended Rational Management of Lean Manufacturing†activity, focused its attention on the market, worked hard on internal strength, looked for problems from the whole process of production and operation, and obtained benefits in continuous improvement. To management to benefit. The company combined with lean thinking, through long-term follow-up to the market to determine the determination of the international market, to reduce costs and increase efficiency as the core of "lean marketing." The so-called “Lean Marketing†means that the entire vehicle will be exported as a spare part through an integrated marketing approach, and the cost of vehicle transportation, import tariffs, etc. will be reduced through the assembly of parts, and the terminal sales price will be greatly reduced, which will benefit the sales of customers. Ways to achieve the goals of small investment, high output, cost reduction and sales promotion. To this end, Bei Ben Heavy Duty Trucks has designated Africa, the Middle East, South America, and Southeast Asia as key spare export regions, and has successively established Bei Ben Heavy Trucks overseas parts assembly base in South Africa, Ethiopia, and Kenya.
The establishment of the assembly base has reduced the cost of the entire vehicle and has greatly attracted the attention of more local users; the price reduction has not reduced the quality and improved the reputation of the “Bei Ben Heavy Truck†brand; it has provided fast cars, complete spare parts, and convenient and fast maintenance. The service has satisfied many local traditional users and attracted many new users. It has greatly increased the sales volume of Bei Ben heavy trucks. At the same time, the company also took the international marketing strategy as its core and the international marketing network as the platform to formulate different business policies for different countries and different customers. It has independently developed targeted strategies according to the market characteristics of different countries. The foreign trade price system meets the differentiated needs of different customers with suitable products. With large companies, large projects, and large contracts as the starting point, the number of single contract contracts is increased, and the efficient execution of orders is guaranteed.
Up to now, the export of spare parts of Bei Ben Heavy Duty Truck Co., Ltd. has increased by nearly 5 times compared with the same period of last year, and 2,321 effective foreign trade contracts have been signed, an increase of 10% year-on-year; 2,000 vehicles have been started, an increase of 20% year-on-year. The company also newly developed four dealers in Thailand and Yemen based on the existing 20 dealers in Algeria, Malaysia and Indonesia. The establishment and implementation of the new marketing concept has greatly accelerated the company's march into the international market.
mini home dehumidifier
Easy Home Mini Dehumidifier,Mini Room Dehumidifier,Small Rv Dehumidifier,500Ml Mini Dehumidifier
Yuyao Veedai Electrical Appliance Co., Ltd , https://www.kxveed.com