November 2017 Top30SUV Sales Volume Complaints Comments

According to the National Automobile Production and Sales Data provided by the CUCH, the sales of domestic SUV models reached 1,085,400 units in November 2017, an increase of 10.0% from the previous period and a year-on-year increase of 12.9%. While the monthly sales exceeded 1 million units, it continued to maintain its comparative advantage. Strong growth momentum. In the same period, Car Quality Network received 1979 valid complaints against owners of SUVs, a yoy increase of 9.3%, and a relatively significant year-on-year increase. Complaints increased by 26.1% from September 2016. In this month's complaints about the SUV models, the issue of “sound abnormalities” was still the focus of the complaints from the owners, among which “transmission abnormal noise” ranked first, and the related complaints amounted to 258, and related “engine noise” and “transmissions” The number of complaints of "sudden" and "engine jitter" also exceeded 100 cases.

As for the list, the models that entered the list in November were basically the same as last month. Among the 4 new models on the list, except the FAW Pentium X40, which was not on the market for a long time, the other three models—Honda XR-V , Bao Chun 560, Wayang had previously entered the list. The independent brands continued to maintain a strong momentum, occupying seven seats in the top eight rankings. Specific to the model, Haval H6 and Po Chun 510 still compete fiercely on the top spot of monthly sales, while further expanding the leading edge of other models. In addition, Hover H2, Honda XR-V, Southeast DX3 and other small SUVs also have more obvious increments, including Haval H2 is more than 26,000 units in one fell swoop into the list of top ten, ranked in the sixth place . With the phasing out of preferential policies for small-displacement purchase tax, sales of small SUVs are expected to see further growth at the end of the year.

Data point of view:

1, the beginning of the "God car" temperament Geely Bo Yue break the 30,000 mark

As the first SUV in Geely's third-generation model, Bo Yue had a very high degree of attention at the beginning of its release. After spending the ramp-up period in the initial stage of listing last year, the monthly sales volume of Geely Bo Yue was stable. At a level slightly higher than 20,000 units, it should be said that this is a fairly good result. However, since September of this year, Bo Yue has once again ushered in a substantial increase in sales. It also achieved monthly sales of 30,138 units in October and continued to maintain sales above 30,000 units in November. In the current situation where the domestic SUV market is very good, monthly sales of 20,000 have become not a particularly difficult task, and "30 000" seems to have become a Kaner, in addition to the more "crazy" domestic "God cars "--Haval H6 and Po Chun 510, the joint venture "Whisky" Volkswagen Tiguan sales have also reached 30,000 or more. Nowadays, whether Bo Yue's renewed growth in sales has already begun to have a “Shen car” temperament and whether it can maintain a good momentum is the issue that Geely should pay attention to most. At the same time as sales growth, Bo Yue’s complaints in November also increased slightly. Hopefully, Geely can increase its market performance and pay more attention to maintaining product quality reputation, which can further promote its sales to a certain extent.

2, still at the same level benchmarking the public Tiguan need to be more "stabilized" a little

From a sales perspective, Tiguan's market performance this year is not stable, but for other joint venture brand SUVs, Tiguan's lead in sales is still difficult to catch up. Tiguan L, which was listed in January this year, has maintained its position in the product quality of the Volkswagen Group at the same level of benchmarking. Meanwhile, the old Tiguan has established a tie-up with Tiguan L in terms of selling price. It also allows Tiguan to maintain its car lineup. The position of the joint venture brand SUV sales champion. However, Tiguan's sales in November fell by more than 24% month-on-month, and the unreliable sales also made it possible for future market performance to have a certain amount of uncertainty. Today's domestic market is no longer like when China first came to China. Such powerful competitors as Honda CR-V, Buick Power Co., and Nissan Qijun are all waiting to challenge the Tiguan. To maintain its position as a “dominant” in joint venture SUVs, the market performance of Tiguan also needs to be “steadier”. The good news is that the quality reputation of Tiguan has maintained a relatively stable level, which will also play a positive role in the future sales of Tiguan.

3, Once again, the sales of Dongfeng Honda XR-V rebounded again

If this year's selection of an "annual sales of the most unstable SUV", Honda XR-V is definitely the most powerful contender. Looking at the sales data of Honda XR-V in the past year, it has been described as “a wave of twists and turns”. Although sales have remained above 10,000 for most of the months, they have even approached two in the highest two months. Millions, but there are also two months of sales fell to more than 7,000. Overall, the market performance of the Honda XR-V is considered to be an excellent level in the small-sized SUVs, but Dongfeng Honda should also pay a certain degree of attention to the unstable sales performance. Regarding the complaint data, with the exception of the slightly higher complaint volume in April this year, the complaints of Honda XR-V in other months remained at single digits, and the product quality performance was very stable, and the good quality word of mouth should also be after the sales volume fell repeatedly. One of the important reasons that can still achieve multiple bounces.

4, look forward to further breakthrough Pentium X40 sales record high

After listing in March of this year, the sales of the Pentium X40 had a two-month continuous increase, but then fell to 5,000 again. However, the Pentium X40 achieved a steady increase in sales once again due to its unique selling points such as the D-Life vehicle linkage system, which is free of basic traffic for life, and the preferential financial policy of “zero interest rate for two years”. The highest monthly sales. In the increasingly fiercely competitive small SUV market, sales of the Pentium X40 can exceed 10,000 units, which is already a hard-won result. However, with the increase in sales volume, Pentium X40's complaints also showed an upward trend. It is hoped that FAW Pentium will continue to improve its product layout and launch more competitive new products while continuing to improve its product quality reputation. One of the necessary conditions to be able to maintain long-term competitiveness in the market.

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