With the development of society and the advancement of science and technology, intelligent products have gradually integrated into our daily lives. In 2014, looking at it, intelligence has become a reality. Especially the intelligent lighting, it is the stage of the outbreak, whether it is the international large-scale lighting exhibition, or the implementation of the landmark building of the city, the key words of intelligent lighting are exciting and heart-wrenching. Intelligent lighting is heating up year by year, and a large number of lighting companies are eagerly awaiting. Is it a follow-up, but also a market drive? The development of intelligent lighting is behind the trend of the general trend, gestating opportunities and challenges, but also hiding fierce and sinister. In the traditional lighting is gradually like yesterday's yellow flowers, LED lighting, intelligent lighting sprouted into a unified rivers and lakes today, companies rush to move forward, behind the industry is hot, we have to make a rational call. From traditional lighting to smart lighting, market demand is undoubtedly a powerful driving force for this move. It is undeniable that the development of intelligent lighting is the general trend. However, we have seen that many companies are not clearly positioned, and they have not made their own actual situation to develop a strategic plan that truly conforms to the survival and development of the company. It is just blindly following the smart lighting. It is just a matter of heart and mind: since smart lighting is the trend, Why not take part in it and share it with you? The intelligent lighting that appeared in the direction of scientific and technological progress has completed its most important rehearsal in the construction of human smart city. The popularity of LED lighting will accelerate the development of intelligent lighting. At least the ideology field thinks so, but the real demand and the cost of use, I believe that many companies have no bottom. The Chinese company no longer imitates the vision and is worthy of appreciation. Mr. Zhou Shuiming, general manager of marketing of Foshan Nanhai Jiamei Times Lighting Co., Ltd. said that at present, the smart lighting market in China is not yet mature, and the application fields of intelligent lighting are mainly concentrated in middle and high-end commercial places. In the future, smart lighting will gradually become popular and perfect, and will even become mainstream in some aspects. However, due to the consumer's habits and the limited level of consumers, smart lighting is still a long way to go in the civilian market. Is it a follow-up, or is it market driven? Intelligent lighting enters people's sights and talks about the future. There is no shortage of more profitable space for enterprises. At this moment, the development of intelligent lighting, but also the market-driven, follow-up phenomenon, abound. At best, it is just the yearning for good things, far from being scaled up. For the enterprise, this is another thing worthy of praise. The Chinese company is no longer imitating the cloud, and it has already started to invest in capital and invested in the early stage of the product. After more than a decade of hard work, Chinese LED companies finally understand that they are involved in the initial stage of the project, and this kind of forward-looking product thinking is worthy of appreciation. Blue Ocean lighting companies continue to grow, and smart lighting is gradually becoming active in the market. According to statistics, the demand for intelligent lighting products in China exceeds 10 million per year. At present, there are 193 smart city pilots. The prospect of intelligent lighting is promising, and intelligent lighting has become the trend of the times. The Red Sea is the red sea. In this small circle, everyone is fiercely competitive; while the relative blue sea is the blue sea, the scope is wide, there are fewer people competing, and the blue sea competitors will get much more benefits than the Red Sea. . In the development of intelligent lighting, the Blue Ocean is more of innovation and creativity, and it is a difference war. Today, the Red Sea strategy still occupies the thinking of most LED lighting companies, and the blue ocean lighting companies that are characterized by innovation are growing. The integration capability of electronic product terminals has enabled the world to see the power of the devil in the past 10 years. Thousands of electronic applications have been rapidly integrated and integrated by computers, TVs and mobile phones, and these three areas have also created trillions of dollars. Level of market capacity. And lighting is a necessity in life. Once this product has the ability to integrate other electronic products, this will be a vast blue ocean. Drive technology becomes the core issue Mr. Wang Peng, deputy general manager of Baishi Photoelectric Co., Ltd. said that the future of intelligent lighting will become a product killer in many fields, not only a blue ocean, but also a powerful aggressiveness. Now, LED practitioners simply understand smart lighting as: the design of the APP client; the development of control methods such as ZigBee, Bluetooth, 2.4G, Wi-Fi. If companies incorporate smart lighting into their corporate development strategies, the core issue is how to master drive technology. When we focus our products on the product itself, the pressure from our peers and the market will not be an obstacle to market-oriented products. Intelligent lighting is a comprehensive series of projects that require close cooperation between manufacturers in the industrial chain. Judging from the current situation, LED intelligent lighting driver manufacturers and intelligent control module manufacturers will be the first to enter the market competition stage of the supply chain, high-end business and smart home will be the focus of lighting manufacturers. To innovate, enterprises should first emphasize the close cooperation of manufacturers in all aspects of the industry chain, and define products based on the experience of end users and the various technologies they have mastered. The rule of winning the market will not change due to changes in product performance. The market needs: a series of products with reasonable function design, convenient production and transportation, simple product use and low maintenance cost. The real meaning of intelligence lies in the system. In the initial stage of intelligent lighting, how can we stand out and survive in the fierce competition to win the commanding heights of the market? For intelligent lighting, lighting is just a function, and the real meaning of intelligence lies in the system. Lighting is only a sub-category of intelligent systems, and the scope of intelligent systems is far greater than the scope of lighting. 1. Intelligent lighting is the key to intelligent lighting. Wu Jie, general manager of Shenzhen Delip Optoelectronics Co., Ltd., said that if lighting companies come in to do intelligent systems across borders, and can analyze the pros and cons, learn from each other, and integrate resources, there is room for development. . However, if the enterprise that simply does the intelligent system is involved in the lighting industry, its focus on lighting will inevitably be bad. Therefore, there is not much prospect for companies that do intelligent systems to cross the border to do lighting in the short term. Lighting companies must seize the opportunity, the core point is to use smart lighting to raise smart lighting. At present, smart lighting is relatively mature in terms of the simplest dimming color temperature and wireless control, and the market has a wide range of needs. Enterprises can quickly seize this part of the effective demand and complete large-volume shipments. However, this is definitely not the end. In terms of more powerful intelligent control, especially in product standardization and interface standardization, LED lighting companies need to invest a lot of energy in development, and stand at the commanding heights of intellectual property. This is the biggest engine in the market in the future. . Therefore, the use of the current simple intelligent lighting applications to complete capital accumulation, and product shipments, the benefits of this investment into long-term product development, in order to stand out. For most domestic companies, they should keep up with market trends and focus on the areas they are good at. Some enterprises with financial strength can carry out timely integration of upstream and downstream. If possible, Internet companies, LED chip manufacturing and packaging companies, and lighting manufacturing enterprises will cooperate and develop a relatively complete platform and industrial ecosystem. Intelligent lighting has two important application directions, one is lighting in public lighting areas such as roads and tunnels, and the other is used in home lighting. There are big differences in the requirements for the above two different application directions. At present, there are many enterprises in the field of public lighting, and there are many excellent and mature products, but they are not able to become a climate. One of the reasons is that the lack of one mentioned can be accepted and benefited by local governments, enterprises and users. Innovative business model. 2. Formulating the industry standard Xu Jun, general manager of the product design department of Tianyi Light, believes that there is a lot of intelligence in the field of home lighting. It is no exaggeration to say that who has the right to speak on the standard of the smart access interface in the living room. Who will have the initiative in the future of the huge home smart market. In the field of smart lighting, many manufacturers have introduced dimmable color or wirelessly controlled LED lamps through Wifi. However, we also see that some technologies, prices and other issues that exist in intelligent lighting have constrained its rapid development. As Fang Haiming, deputy general manager and LED technology director of Shenzhen Duofuo New Energy Technology Co., Ltd., said, it is necessary to formulate a unified industry standard for LED intelligent products, and always improve the technology and reduce costs by taking quality as the foundation. In order to maintain the benign and long-term development of the industry. 3, channel structure Different sales of different industrial chain positions determine different ways of participation. Smart lighting is hot, how is the channel layout implemented? Intelligent lighting in the industry has been mentioned repeatedly, but the proportion in the store is not much. According to some lighting city clerk, the smart lighting products that are now introduced to consumers are mostly dimming and coloring, and many have emerged this year. These products are generally adjusted using a remote control. Among them, a small part can connect to the mobile phone via Bluetooth, and can play music. However, there are very few dimming colors that can be directly used by mobile phones, and products that can be remotely controlled are difficult to find in general lighting stores. On the other hand, smart lighting has certain applications in invisible channels, especially designer channels. Some designers have revealed that many designers are now conscious of promoting intelligent lighting. In the actual operation process, such as some high-end decorative designs, they will recommend intelligent lighting products to the owners, using dimming and color adjustment. Humanized control such as light opens up an era of not necessarily home lighting. Such applications are now widely used in high-end residential or commercial lighting in second- and second-tier cities, but the penetration rate in small and medium-sized cities needs to be improved. Wang Wei, design director of Beijing Lost Lighting Design Consultant Co., Ltd. believes that in the current design projects, intelligent lighting is basically used, whether it is family, office, hotel, hospital, etc., intelligent design is The most convenient way to serve now. At present, the market environment for intelligent lighting has taken shape, and market competition is no longer just a competition for channels, but has developed into overall competition. If enterprises only exert their strength from a certain port such as marketing, products and services, they will not be able to meet the development needs. Lighting companies must clearly understand their core values ​​and existing resources, and based on the actual situation of intelligent lighting, from the market promotion, product development, marketing, back-office supply and other ports, with the effective channel model, Achieve sustainable development of the company. With the changes in people's lifestyles and the progress of the times, the value, emotional and lifestyle aspects of smart cities are also magnified. The premium of intelligent lighting brought about by such amplification will inevitably require newer and more competitive. Marketing channels are presented, which is why today's e-commerce channel has emerged in a new era. The initial layout of intelligent lighting products, how to choose the channel that suits you, is worth pondering. There is no denying that the future of intelligent lighting is limitless. What enterprises or distributors need to do is to use the grounded gas products and a series of convenient platforms to get through this application market, and the Nuggets intelligent lighting.
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