Recently, Guo Zhenlu, general manager of Henan Zhengzhou Nissan Automobile Co., Ltd., in an interview, discussed the company's development strategy and showed great confidence in the development of the company in 2009.
It is reported that Nissan Motor Co. announced on February 9th that its fiscal year 2008 earnings forecast will reduce net profit from the previous 160 billion yen to a loss of 265 billion yen (about 19.8 billion yuan). In addition, there will be 20,000 layoffs in the '09 fiscal year, and its overseas factories planned to be built in India will also be postponed. However, Nissan’s second plant in Zhengzhou Nissan will be completed and put into operation as planned. There are two main reasons for this: First, China's auto market continues to rise, especially in January domestic sales for the first time exceeded 790,000 units in the United States, ranking first in the world; Second, the good performance of Zhengzhou Nissan in recent years and Appropriate development strategy affirmation. The dual-brand development strategy implemented by Zhengzhou Nissan for different market segments has a good demonstration role for joint venture auto companies. The company insists on instilling Nissan's lean production, advanced technology and efficient management methods into the construction of the Dongfeng brand and continuously strengthens the market influence of its own brand.
In 2008, Zhengzhou Nissan completed a total of 47,166 vehicle sales, of which domestic sales increased by 21.1% year-on-year, far higher than the industry's 6.7% growth rate. In the fourth quarter in particular, actual sales increased month by month, an increase of 18% year-on-year and a 13% increase from the previous quarter. At the same time, the three main models such as the D22 pickup, Paladin SUV, and Ruiqi multi-purpose vehicle will once again strengthen their leading edge and continue to lead the various market segments.
According to the 4 trillion yuan domestic demand-pulling plan that has been promulgated by the country and the "Industrial Revitalization Plan", Zhengzhou Nissan believes that LCV vehicles have a broad prospect and manufacturers are facing more room for development. Its new pre-sale period "Capstone" has just won the "Yangtze River Delta Logistics Equipment Recommended Brand Model in 2009", which gives the company more confidence and determination.
In 2009, Zhengzhou Nissan locked its own sales target at 60,000 units and plans to put three new models on the market. This shows that Zhengzhou Nissan has confidence in the Chinese auto market and its own strength. This confidence is also reflected in: In September 2008, the second plant with a capacity of 120,000 units a day in Zhengzhou was started construction; in December 2008, the company’s capital increase plan of 1.04 billion yuan was approved. These decisions were interpreted by Zhengzhou Nissan as "spring for accumulating energy for the winter and meeting the development of the business."
Guo Zhenlu said that the confidence of Zhengzhou Nissan comes from the development advantages that the company has developed over the years, and that it has positioned the LCV, which is a type of product with competitive advantages, that is, light commercial vehicles. This type of vehicle is considered as a production tool that creates value for consumers. , is the most rigid demand in the economic development of the models; Second, users in the purchase of LCV products, a greater degree of consideration of product maturity, consider the comprehensive use of cost and comprehensive utilization efficiency, pay more attention to low emissions, low fuel consumption, high efficiency , Multi-purpose automotive consumption trends, and Zhengzhou Nissan long-standing "quality first" concept, has formed a consensus among customers. At the same time, the appropriate models developed by Zhengzhou Nissan for different industries are becoming important production tools for all walks of life in national economic construction. This development model shows a strong risk resistance capability. Titanium Dioxide
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