Faced with many difficulties, how many new recruits get together?


Ten years ago, the annual sales volume of heavy trucks in China was around 40,000 vehicles. Last year, this number reached 640,000 vehicles. In 2010, domestic heavy truck sales are expected to reach 700,000 vehicles, an increase of 10% year-on-year. Such a good growth trend, coupled with the country's economic development of good prospects, led heavy investment in the heavy truck industry investment boom, only in 2009 there are CIMC, Chery, Universiade, Chang'an, Lifan and other companies into the heavy truck industry.
However, from the perspective of healthy development of the industry, it is good or bad that so many companies have recently entered the heavy truck industry. It is really necessary to discuss it.

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According to statistics from the China Association of Automobile Manufacturers, in 2009, there were 28 domestic heavy-duty card manufacturers with more than 14 tons, and the sales concentration of the top 10 companies was 83.09%; the concentration of the top five was 95.47%. It can be said that the top five companies have firmly controlled most of the sales of the heavy truck market. Among the top 10 companies in sales, there are only 9 companies that produce more than 10,000 vehicles per year. Among the several heavy truck companies ranked behind, some sold only 20 vehicles a year, and such companies are not only one.

Looking at the world, the number of Chinese heavy truck companies is almost equal to the number of heavy truck companies in other countries.

Based on the above reasons, many people in the industry have expressed concern about the heavy truck army. A high-level company executive said: “For my decades of working experience, doing heavy trucks is not as easy as imagined. At present, the threshold for entry into the heavy truck industry is too low and there is almost no threshold. As long as there is money, we can produce products. You can enter, buy a shell, invest some money, find some people, and a heavy truck company is up.As far as I know, a new heavy truck company that entered the industry last year is to cooperate with some technology companies and develop several products. However, heavy truck companies need to have scale to produce benefits, and the market performance of these heavy trucks and newcomers is worrying. I think that the number of domestic heavy truck companies is not low, but more, and the total amount is controlled at 3 to 5 houses. Not only can it meet the needs of national defense construction and economic construction, but it can also satisfy exports. Therefore, the government should set limits on the access threshold for the heavy truck industry."

It is well known in the industry that at present domestic heavy trucks still use substantially the same core components on the Steyr platform, and to a certain extent can be referred to as “assembly vehicles”. It is also this, it makes people feel heavy cards "not too difficult."

This so-called "assembly" cannot be underestimated. “The use of heavy trucks in China is very complex and requires high matching technology. Even if it is assembled, it will have high scores. It will require a lot of capital investment and long-term technical accumulation.” Duan Hengyong, manager of CNHTC’s network department, said .

Mr. Cao from Lianyungang’s Auman dealer expressed support for this: “These heavy-duty newcomers lack experience and lack of equipment. Whether they can match well is unknown. Heavy-duty truck companies cannot start at the same time and their costs cannot be reduced. Concerned about vehicle prices, but also concerned about the cost of use.Because it can not be scale, there is no complete spare parts storage and deployment system, heavy truck recruits parts maintenance costs are more expensive, and even some of the wearing parts may be several times more expensive than mature brands, and supply It's a long time. Users buy cars to make money. They don't take this risk.”

At the same time, heavy-duty cards not only require huge start-up capital, but also require significant follow-up investment. According to Tan Xiuqing, vice president of Shandong Heavy Industry Group Co., Ltd., “Heavy-duty truck companies are technology-intensive companies and also labor-intensive companies. In the course of development, they need continuous financial support and can't sit back and relax. Volvo sells sedan business because there is no follow-up. The funds meet the needs of its further development, and heavy truck production also has follow-up capital requirements."

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