Domestic high-end SUV analysis in the first half of 2014

According to data compiled by Gasgoo.com, in the first half of this year, the SUV market continued to maintain rapid growth. Looking at the mid-to-high-end market with the largest capacity, the sales volume in the first half of this year totaled 90,250 units, which was 27.5% higher than the 707,600 units sold last year. The new car is the key to market growth.
In the first half of this year, the sales of Japanese, German and US-based brands in the high-end SUV market both soared, and both increased by more than 30%. Among them, the United States Department of the largest increase in the family car sales in the first half year-on-year increase of 53.1%, from 82,600 last year rose to 126,600 units; its market share increased by 2.3 percentage points year-on-year to 14.0%. In recent years, new-type cars such as Mock Tiger and Ankola, which are listed or made in China, have experienced rapid sales growth (up 77.0% and 58.6%, respectively), which has promoted the overall growth of mid-to-high-end SUVs in the US.
Sales of Japanese high-end SUVs increased from 249,500 units in the same period last year to 348,000 units in the first half of this year, an increase of nearly 40% year-on-year; market share increased by 3.3 percentage points to 38.6%. The rapid increase in sales of Japanese cars was related to the sales of the new cars Mazda CX-5, New Chi Chun, and New Jin Hyun, as well as the impact of the Diaoyu Islands incident in the same period last year.
Sales of German high-end SUVs in the first half of the year amounted to 137,100 units, an increase of 36.6% year-on-year. In recent years, the German system has finally ushered in the second model in the mid- to high-end SUV market - Yedi. In the first half of the year sales reached 9521, and the public view of Tiguan remained hot. In the first half of the year sales increased by 27.1% to 127,500 units, still domestically produced. The best-selling car in the mid- to high-end SUV market.
Compared with the three major factions mentioned above, Korean cars performed poorly and their share fell badly. In the first half of this year, South Korea's high-end SUVs sold 195,600 units, which was 259 units higher than the same period last year, a slight increase of 0.1% year-on-year; the market share was diluted from 27.6% to 21.7%, down 5.9 percentage points. The high base of the same period of last year and the absence of new products on the market were the main reasons for the slight increase in sales and the loss of share.
In the first half of this year, the top ten best-selling vehicles of the high-end SUV were Volkswagen Tiguan, Honda CR-V, Hyundai ix35, Ford Maverick, Toyota RAV4, Nissan. Hacker, Kia Chi running, Toyota Highlander, Buick Enkela and Guangzhou Automobile GS5.
Compared with the same period of last year, the biggest change was Angola's promotion to the top 10. In the first half of this year, Ancora's sales increased 58.6% to 40,700 units, ranking ninth. Ford Maverick sold 66,200 vehicles in the first half of the year, ranking fourth, up four places from the same period of last year, and the change was obvious. Since its launch, the Mishiki has continued to sell well. This year, its sales volume has continued to exceed 10,000, with 77.0% growth in the first half of the year ranking first among the top ten models.
Tiguan, CR-V and ix35 still rank the top three. Among them, Tiguan's sales in the first half of this year increased by 27.1% to 127,500 units, with average monthly sales of 20,000 units or more; CR-V sales increased by 11.0% to 95,000 units; and ix35 sold 71,200 units in the first half of the year, a slight decrease of 1.2% year-on-year. Mainly related to the higher base of the same period last year.
Note:
The high-end SUVs included in this article are domestically-made vehicles with factory-guided prices ranging from RMB 150,000 to RMB 300,000, including: Beijing Luba and Warriors, Hyundai ix35 and Tucson, Honda CR-V, Nissan Qijun and Hacker, Na Zhijie. Big 7SUV, Kia Lion Run and Chi running, Toyota Highlander, Huatai B35, Volkswagen Tiguan, Roewe W5, Toyota RAV4, Nissan Paladin, Chuanqi GS5, Angkola, New Shengda, Ford Maverick, Mazda CX-5, Skoda Wild Emperor, Beijing 40, new Jin Hyun.