Commercial vehicles are an important part of China's auto industry. In recent years, they have also faced some pressures that need to be further improved.
Tong Dongcheng, Standing Committee member and deputy general manager of Dongfeng Motor Corporation, recently stated at the 2015 Commercial Vehicle Industry Development Forum held in Shiyan City, Hubei Province that China has established a complete commercial vehicle development system. China’s commercial vehicles have occupied the global market. Half of the country. Therefore, auto manufacturers must be confident in the development of commercial vehicles in China and maintain rationality. "Currently, innovation has become the theme of the times. Cloud computing, big data, and the 'Internet' have had a profound impact on the development of the automotive industry. Therefore, anyone who can take the lead in transforming and adapting to the trend will win the future." Tong Dongcheng said, "The independent brand in China The commercial vehicle market occupies an absolute dominant position, is the main battlefield for the independent innovation of the auto industry, and is also a concentrated expression of the strength of 'Made in China'.In the area of ​​medium and heavy trucks, the domestic market has a scale of about one million vehicles, of which more than 95% are from us. Own brand."
At the same time, Dong Dongcheng also pointed out that with the continuous improvement of emission regulations, following the implementation of the fourth national emission standard, the National Five and Six Nations era will soon come. Therefore, we must accelerate the pace of our own branded products, actively face changes and challenges, and follow the evolution and development of the trend.
At the same time, Tong Dongcheng also stated that the development of commercial vehicles is indeed facing some pressure and the market competition is becoming increasingly fierce. “In the heavy-duty card market, for example, in the past 10 years, the domestic medium- and heavy-duty truck industry has grown at an average annual rate of 15%, and after its market demand reached the peak of 1.29 million units in 2010, it has stepped in. During the downturn, Tong Dongcheng said, "The market demand for medium and heavy trucks in 2015 will only reach 800,000 vehicles. From the sales data for January to April of this year, it can be seen that the domestic heavy truck TIV (the total annual sales of the automotive industry). The numerical value has dropped by 33%, which indicates that the industry-wide challenges have intensified and the industry will face a new round of reshuffle."
In the face of pressure, Tong Dongcheng believes that enterprises should grasp the direction of future development from four aspects: first, improve the quality of connotation; second, pay attention to investment and innovation, and provide users with solutions that exceed expectations; third, companies should actively " "Going out" to build China and even the world's automotive brands; Fourth, the long-term stable development of the Chinese automotive industry has created a good environment for the automotive industry to change and develop. Therefore, enterprises must strive to seize opportunities and implement changes so as to achieve self-transcendence.
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