A good car sells a vicious cycle with low sales and poor service


If journalists who specialize in car news reports can be called prospective auto experts, then their views should be authoritative. However, it is regrettable that professionalism is one thing and the actual effect is often not on the professional road. The reason is simple. Chinese car consumers want to be "God" rather than "experts." In Europe, the hatchback is a big trend and it is really fashionable; but in China, people understand that the car is "head to tail", so the sedan is selected more. More than ten years ago, the car was built. I wonder if there will be feelings among car manufacturers: Popular foreign ones are not necessarily popular in China; they disdain for professionals but often have poor performance in actual sales. For example, some well-recognized models in the industry: Senna, Picasso, Polo, etc., are indeed stylish, advanced technology, synchronized globally, but consumers often do not buy sales is not up. At the site of the Dongfeng Peugeot 307, the reporter once asked Liu Weidong, general manager of Shenlong Co., Ltd.: “Why not take the popular Peugeot 307 two-box type in Europe and chose a sedan type that has not been put into production in France?” Liu Weidong replied: “Three The absolute value of the car's market is very high." This is a shrewd decision-making process, but also helpless time and knowledge. Under the rubbing of the big market, the automobile manufacturers who want to introduce advanced models and advanced technologies into China have started to figure out. Instead of being able to sell models that are globally popular overseas, it would be better to tailor them to suit their needs. Those poorly-manufactured good cars have gradually begun a vicious cycle due to poor sales. One of the important ones is after-sales service. Due to the low sales volume, the number of possessions is naturally low, and maintenance workers lose the familiarity and operation of the vehicle in constant practice. So you will see this phenomenon in the repair shop, maintenance workers are asking other maintenance workers, how to get here? How do you get there? For some constructions in the car, the repair workers are not even as familiar with the users of the car, which makes it impossible for the user to put the car to the service station for maintenance, and these service stations are fixed-point repair factories that are recognized by the manufacturer. When the omissions in maintenance and repair annoy users, this poor reputation of after-sales service will naturally affect the sales of new cars. A chain of vicious circle has begun to operate.