Shanghai Maple Motor Co., Ltd. Uses Engine to Design Three-point Shanghai Car Industry


On December 27, 2004, the first engine of Shanghai Maple Engine Co., Ltd. was rolled off the production line in Maple Feng Auto Industrial Park. Although the factory just engaged in a routine celebration, the significance of this day for Shanghai Maple Motors is extraordinary. From this day onwards, Shanghai Huapu Engine Co., Ltd. will develop in parallel with Shanghai Huapu Automobile Co., Ltd. Xu Gang, chairman of Shanghai Huapu Automobile Co., Ltd., revealed at the ceremony that by 2007, the engine project will reach an annual capacity of 100,000 units. By 2009, Huapu Automobile Co., Ltd. will also achieve a production capacity of 100,000 cars. This also shows that the intention of Shanghai Wal-Mart in the production and sales of cars and Shanghai Volkswagen and Shanghai GM three points of the world has gradually become dew and become clearer and clearer. Being willing to be a "junior" Shanghai Huapu Automobile Co., Ltd. is located in Fengjing Industrial Park, Jinshan District, Shanghai, formerly known as Shanghai Jieshida Automobile. It was acquired by Zhejiang Geely Holding Group in August 2002, thus becoming the three major vehicle manufacturing bases of Geely ( One of Ningbo, Taizhou, Shanghai Jinshan). In August 2003, after being repositioned and packaged, Shanghai Huapu's first-generation product, “Hurricane”, went offline. In January 2004, the second-generation product, known as "the king of cost-effectiveness", was officially introduced to the market. At the time, these two main line products of Huapu were all used as economical cars to fight in the market, relying on their “cost-effective” advantage, once in the market for a time. However, the landscape was not long. From the end of May, it was the cold weather of the auto market in 2004. The wave of price reductions in one round caused a great impact on the sales of Maple products. On September 15, 2004, Geely Group made a major strategic adjustment. The president of the group, Xu Gang, took Huapu. “The two ears do not know what is going on outside the window and they only make Huapu.” It is intended to transform Maple into a production base for Geely Group's "Mid-Class Vehicles." On October 20th, Huapu's third-generation product, “Sea 303,” entered the market in Shanghai Century Park in a “Shanghai style” attitude. Although the market performance of “Sea Area 303” after listing was good, more than 800 units were scheduled for the month of listing, and the sales volume in November even reached nearly 1,500 units, an increase of 71%, but Xu Gang told the news media that it was relatively Shanghai Volkswagen and Shanghai GM. In terms of speaking, Shanghai Maple is still very young. In front of oldest brother, we are only younger brothers. We are willing to be the third runner-up. Implicitly "competitive" from economical sedan to mid-level sedan and sports sedan, from the "Hurricane" of Hatchback, "Hurricane II" and "M203" to the "Seal 303" of the sedan, it just happened The slight changes on the surface of the Huapu car. The deeper changes come from the engine. "Hurricane" and "Hurricane II" use the MR479Q engine independently developed by Geely, with a displacement of 1.3L. The "M203" and "Sea Area 303" use the MR479QA engine with a displacement of 1.5L. The new engine products of Maple include four series of gasoline engines of 1.8L, 1.6L, 1.5L and 1.3L, which are the ideal supporting power for mid-range cars and sports cars such as the Maple M303 and the upcoming Geely CK-1 and M303B. The newly-developed JL16 and JL18 engines are high-performance automotive gasoline engines with advanced levels in China. Geely has a group of engine specialists and senior engineers who have designed and developed them on their own, using the most advanced torque-based model M7.9.7 from BOSCH, Germany. System EFI technology, install the front three-way catalytic converter, the second oxygen sensor and on-board diagnostic OBD system, two models are 16-valve multi-point sequential injection, no distributor non-contact ignition, its power, economy Good sex, emissions up to Euro III standards. The project invested 128 million yuan and completed in less than 270 days. The commissioning of high-performance engines undoubtedly provides strong power support for Huapu to gradually launch new products and improve product quality, increasing its "competitive" weight in the market, and helping Liu Xiang to "make it like Liu Xiang once again." Amazing serial jump." The automotive industry has its own one of the most authoritative foreign-funded consulting management companies in China's auto industry, said Xu Jian, general manager of Roland Berger Consulting Management (Shanghai) Co., Ltd. Shanghai is most likely to become the capital of China's auto industry. Because Shanghai Automotive has the largest capacity, about 1 million vehicles, there are Shanghai Volkswagen, Shanghai GM, and parts and components companies in the Yangtze River Delta region centered on Shanghai, of course, mainly production of cars. Perhaps he overlooked the existence of Shanghai and Huapu. Compared to Shanghai Volkswagen, from intermediate level to advanced level to economic type, and Shanghai GM from senior to economic to intermediate, Shanghai Maple's product line adjustment time is shorter, faster, and more flexible. With the completion of production of the Shanghai Maple engine project, the production capacity of Shanghai Maple Automotive continues to expand and the product line continues to grow. It is believed that in the near future, China’s automobile capital—Shanghai, Maple Motors is likely to occupy three points. One of the world.