Qingdao Tire Enterprises "pain and fight"

Not long ago, the WTO announced that the U.S. safeguard measures taken from Chinese tires did not violate the rules of the organization. This means that in the year before the expiry of the special safeguard measures, the punitive tariffs on Chinese tire exports to the United States will still be maintained at 35%. In this regard, Qingdao tire companies have expressed that they must strengthen research and development, take the initiative to make products and sales.

According to customs statistics, from January to November of this year, the city of Qingdao exported 1,051 million US dollars of tires, an increase of 85.4%. The relevant person of the Municipal Bureau of Commerce stated that the reason for the sharp increase in exports was that after experiencing the financial crisis and the tire special security case, the tire enterprises in Qingdao greatly improved their competitiveness through technological innovation and expanded profit margins through product innovation and promoted Change in the way trade grows.

The Double Star Group has rapidly adjusted its product structure, increased the development of new products, high-end products, and high-value-added products, adopted a “differentiated and individualized” strategy, and intensified its efforts to develop distinctive new products, including flat high-grade tires exported to the European Union, The tubeless light truck all-steel tire and the mine-specific all-steel tire increase the competitiveness in the international market.

After the emergence of the US Tire Special Protection Case, Fulin Tire became the only Chinese tire company to hire a lawyer to participate in the prosecution. Liu Zijin, general manager of the company, said that although many efforts have been made, this result is also expected. Through vigorous research and development, they introduced the ultra-high-end 30-inch tires.

Tire enterprises in Qingdao have made great efforts to develop emerging markets such as Brazil, South Africa and Russia on the basis of safeguarding the US market, and at the same time, they have seized Japan, South Korea, Indonesia, and other countries to expand their respective domestic market space vacated by the United States to expand exports and obtain Obvious effect. The DoubleStar Group shifted from the US and Central European markets to markets such as South America, Africa, Southeast Asia, and Eastern Europe. In particular, it successfully developed the “European Formula” and opened the EU tire market, which was considered by the industry to be the highest technical threshold, and achieved substantial exports for 10 consecutive months. increase.